Report Overview

Middle East and Africa Frozen Fruit and Vegetable Market - Industry Trends & Forecast Report, 2029

Middle East and Africa Frozen Fruit and Vegetable Market size was estimated to be worth USD 218.49 million in 2022. During the forecast period between 2023 and 2029, the Middle East and Africa Frozen Fruit and Vegetable Market size is projected to grow at a CAGR of 5.83%, reaching a value of USD 307 million by 2029. Major growth factors for the Middle East and Africa Frozen Fruit and Vegetable Market include changing lifestyles and rising demand for convenience foods along with an increasing workforce in the region. Furthermore, growing accessibility to frozen fruit and vegetables through supermarkets/hypermarkets and the availability of exotic fruits and vegetables are anticipated to present lucrative growth opportunities to the Middle East and Africa Frozen Fruit and Vegetable Market.

Frozen Fruits and Vegetables – Overview

Frozen fruits and vegetables are packed below freezing point to preserve and extend their durability. Its market is gaining momentum and expanding rapidly, especially in recent years. This is because they are readily available on the market and come at a lower cost. Consumers prefer frozen fruits and vegetables because they are healthier. Furthermore, frozen foods retain their vitamins and minerals while maintaining their protein, starch, and fat content. That’s the reason why the demand for a diverse range of products, such as ready-to-eat foods, salads, and fruit juices, is growing by leaps and bounds. Through freezing techniques, the chances of the food having a chemical reaction are reduced significantly, and a higher temperature ensures the stoppage of micro-organism development in it, which ensures a higher shelf life.

Middle East and Africa Frozen Fruit and Vegetable Market

Growth Drivers

Growth in the Online Grocery Stores

The market is witnessing a rapid shift towards online channels for the purchase of daily grocery needs, which is anticipated to present growth opportunities to the Middle East and Africa frozen fruits and vegetable market. Popular online grocery channels in these countries, such as Amazon, DesertCart SA, Farzana, Harvest App, and others, offer a wide range of products and the convenience of real-time and no-contact home delivery. Furthermore, rising smartphone and internet penetration coupled with online payment modes is expected to positively impact the Middle East and Africa frozen fruits and vegetable market during the forecast period.

Restraints

Consumer Inclination toward Fresh Fruit and Vegetables

The lack of awareness regarding the higher nutrient content of frozen fruit and vegetables compared to fresh produce acts as a major market restraint for its growth in the MEA region. A greater proportion of consumers still choose fresh fruits and vegetables because they are thought to have higher nutritional value. With rising health consciousness, particularly after the COVID-19 pandemic, customers are increasingly choosing fresh fruits and vegetables over frozen ones since they are higher in nutrients and lower in calories, lowering the risk of a number of health problems.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Frozen Fruit and Vegetable Market

The raging war between Israel and Hamas, a Palestine-based militant and nationalist organization, sends shockwaves across various industries, particularly oil & gas, transcending geographic boundaries and affecting businesses globally. The conflict between Israel-Hamas has been a longstanding, deeply entrenched geopolitical issue. On October 07, 2023, Hamas, in a surprise and heavy attack, struck Israel with thousands of rockets and infiltrations killing more than 1,100 people. In response, the prime minister of Israel declared war against Hamas and anticipated that the war would be ‘long and difficult.’ The United States has sent its warships and aid to Israel and stated that its citizens were killed in the war. At the end of October 2023, it was estimated that more than 10,000 people during the war.

Also, the war in Middle East will affect industries across verticals and regions. Oil & gas is one of the adversely affected industries by the war. The Middle East, including Israel, is a vital hub for oil production and transportation. Any disturbance in the Middle East region instantly raises concerns about oil supply disruptions, leading to increased oil prices worldwide. For example, the World Bank anticipates that the crude oil prices would spike to a range of USD 140–157 a barrel in the long term, if the war continues to escalate and spreads to other regions. This spike in oil and energy costs will have a domino effect on multiple industries. As fossil fuel is one of the main cost factors for transport and logistics, companies and end users in the Middle East and Africa Frozen Fruit and Vegetable Market face the brunt of rising fuel prices. Volatile and higher fuel prices could increase the cost of frozen fruits and vegetables, resulting in the declined demand for them affecting their sales and market growth.

Middle East and Africa Frozen Fruit and Vegetable Market

Segmental Coverage

Middle East and Africa Frozen Fruit and Vegetable Market – By Product Type

Based on product type, the Middle East and African Frozen Fruit and Vegetable Market is segmented into frozen vegetable mix and frozen fruit mix. The frozen vegetable mix segment holds the largest share in the Middle East and Africa Frozen Fruit and Vegetable Market. Along with longer shelf life and higher nutrition content compared to their fresh counterparts, frozen vegetables also offer the convenience of ready-to-eat meals to consumers. With an increasingly hectic lifestyle, the demand for vegetable mix is only anticipated to surge during the forecast period.

Middle East and Africa Frozen Fruit and Vegetable Market – By Technology

Based on technology, the Middle East and African Frozen Fruit and Vegetable Market is segmented into flash-freezing/individual quick freezing (IQF), belt freezing, high pressure-assisted freezing, and others. The flash-freezing/individual quick freezing (IQF) segment holds the largest market share owing to the highest retention of vitamins in the products. According to the University of Southern California, the vitamins are retained in the produce as soon as they ripen due to the flash-freezing process, which also helps to preserve its flavor and tenderness.

Middle East and Africa Frozen Fruit and Vegetable Market – By End User

Based on end user, the Middle East and Africa Frozen Fruit and Vegetable Market is segmented into the food service sector and the household/retail sector. The food service sector accounts for the highest share of the market. A high percentage of restaurants, cafeterias, catering operators, and other food service providers prefer frozen fruits and vegetables because of their higher shelf life and ability to easily overcome the market challenges of supply chain and labor disruptions. However, the household/retail sector is anticipated to register a high growth rate during the forecast period due to growing health awareness among consumers.

Middle East and Africa Frozen Fruit and Vegetable Market – By Country

The Middle East and Africa Frozen fruit and vegetable market covers a number of country-specific markets, including Saudi Arabia, the UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and the rest of MEA. Saudi Arabia dominates the Frozen Fruit and Vegetable Market in the Middle East and Africa and is estimated to register the highest CAGR during the forecast period as well. The strong tourism and hospitality sector and the rising female workforce in the country are emerging as a major contributing factor to the increasing demand for frozen fruit and vegetables in the country.

Competitive Landscape

Major players operating in the Middle East and Africa Frozen Fruit and Vegetable Market include Ardo Group, Greenyard, Bonduelle Group, Pinguin, Dole Food Company, McCain Foods Limited, Birds Eye, H.J. Heinz Company, Simplot, Al Kabeer Group, Sunbulah Group, Americana Group, Agthia Group, Karsten Group, and Eskort Limited.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In March 2023 – Farzana, a fresh fruit and vegetable distributor and importer based in the UAE, expanded its imports in the fresh and frozen fruit and vegetable segments, with more than 200,000 tons of food, and relaunched company-owned brand brands Lavida and Farmila.

Scope of the Report

By Product Type

• Frozen Vegetable Mix

• Frozen Fruit Mix

By Technology

• Flash-Freezing/ Individual Quick Freezing (IQF)

• Belt Freezing

• High Pressure-Assisted Freezing

• Others

By End User

• Food Service Sector

• Household/Retail Sector

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of MEA

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Middle East and Africa Frozen Fruit and Vegetable Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing Demand for Convenience Foods
         2. Increasing Awareness of the Health Benefits of Fruits and Vegetables
      2. Restraints
         1. High Prices of Fruits
         2. Cultural Preferences of Consuming Fresh Fruits and Vegetables
      3. Opportunities
         1. Growing E-Commerce Market
         2. Expansion into New Markets
      4. Challenges
         1. Competition from Fresh Fruits and Vegetables
         2. Food Safety Concerns
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Middle East and Africa Frozen Fruit and Vegetable Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share and Forecast
      1. By Product Type
         1. Frozen Vegetable Mix
         2. Frozen Fruit Mix
      2. By Technology
         1. Flash-Freezing/ Individual Quick Freezing (IQF)
         2. Belt Freezing
         3. High Pressure-Assisted Freezing
         4. Others
      3. By End User
         1. Food Service Sector
         2. Household/Retail Sector
      4. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of MEA
5. Saudi Arabia Frozen Fruit and Vegetable Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Technology
      3. By End User
6. UAE Frozen Fruit and Vegetable Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Technology
      3. By End User
7. Qatar Frozen Fruit and Vegetable Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Technology
      3. By End User
8. Kuwait Frozen Fruit and Vegetable Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Technology
      3. By End User
9. South Africa Frozen Fruit and Vegetable Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
      2. By Technology
      3. By End User
10. Nigeria Frozen Fruit and Vegetable Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product Type
       2. By Technology
       3. By End User
11. Algeria Frozen Fruit and Vegetable Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product Type
       2. By Technology
       3. By End User
12. Rest of MEA Frozen Fruit and Vegetable Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Product Type
       2. By Technology
       3. By End User
13. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Middle East and Africa Frozen Fruit and Vegetable Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
14. Impact of Covid-19 on Middle East and Africa Frozen Fruit and Vegetable Market
15. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Ardo Group
    2. Greenyard
    3. Bonduelle Group
    4. Pinguin
    5. Dole Food Company
    6. McCain Foods Limited
    7. Birds Eye
    8. H.J. Heinz Company
    9. Simplot
    10. Al Kabeer Group
    11. Sunbulah Group
    12. Americana Group
    13. Agthia Group
    14. Karsten Group
    15. Eskort Limited
    16. Other Prominent Players
16. Key Strategic Recommendations
17. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial information of case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

Figures

Figure 1       Middle East and Africa Frozen Fruit and Vegetable Market Segmentation

Figure 2       Middle East and Africa Frozen Fruit and Vegetable Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Middle East and Africa Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 5       Middle East and Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 6       Middle East and Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 7       Middle East and Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 8       Middle East and Africa Frozen Fruit and Vegetable Market Share, By Country, By Value, 2019–2029

Figure 9       Saudi Arabia Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 10     Saudi Arabia Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 11     Saudi Arabia Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 12     Saudi Arabia Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 13     UAE Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 14     UAE Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 15     UAE Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 16     UAE Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 17     Qatar Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 18     Qatar Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 19     Qatar Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 20     Qatar Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 21     Kuwait Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 22     Kuwait Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 23     Kuwait Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 24     Kuwait Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 25     South Africa Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 26     South Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 27     South Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 28     South Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 29     Nigeria Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 30     Nigeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 31     Nigeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 32     Nigeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 33     Algeria Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 34     Algeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 35     Algeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 36     Algeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Figure 37     Rest of MEA Frozen Fruit and Vegetable Market Size, By Value (USD Million), 2019–2029

Figure 38     Rest of MEA Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Figure 39     Rest of MEA Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Figure 40     Rest of MEA Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Tables

Table 1 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 2 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 3 Middle East and Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 4 Middle East and Africa Frozen Fruit and Vegetable Market Share, By Country, By Value, 2019–2029

Table 5 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 6 Saudi Arabia Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 7 Saudi Arabia Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 8 UAE Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 9 UAE Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 10      UAE Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 11      Qatar Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 12      Qatar Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 13      Qatar Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 14      Kuwait Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 15      Kuwait Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 16      Kuwait Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 17      South Africa Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 18      South Africa Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 19      South Africa Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 20      Nigeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 21      Nigeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 22      Nigeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 23      Algeria Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 24      Algeria Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 25      Algeria Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 26      Rest of MEA Frozen Fruit and Vegetable Market Share, By Product Type, By Value, 2019–2029

Table 27      Rest of MEA Frozen Fruit and Vegetable Market Share, By Technology, By Value, 2019–2029

Table 28      Rest of MEA Frozen Fruit and Vegetable Market Share, By End User, By Value, 2019–2029

Table 29      Ardo Group Company Overview

Table 30      Ardo Group Financial Overview

Table 31      Greenyard Company Overview

Table 32      Greenyard Financial Overview

Table 33      Bonduelle Group Company Overview

Table 34      Bonduelle Group Financial Overview

Table 35      Pinguin Company Overview

Table 36      Pinguin Financial Overview

Table 37      Dole Food Company: Company Overview

Table 38      Dole Food Company Financial Overview

Table 39      McCain Foods Limited Company Overview

Table 40      McCain Foods Limited Financial Overview

Table 41      Birds Eye Company Overview

Table 42      Birds Eye Financial Overview

Table 43      H.J. Heinz Company: Company Overview

Table 44      H.J. Heinz Company Financial Overview

Table 45      Simplot Company Overview

Table 46      Simplot Financial Overview

Table 47      Al Kabeer Group Company Overview

Table 48      Al Kabeer Group Financial Overview

Table 49      Sunbulah Group Company Overview

Table 50      Sunbulah Group Financial Overview

Table 51      Eskort Limited Company Overview

Table 52      Eskort Limited Financial Overview

Table 53      Other Prominent Players Company Overview

Table 54      Other Prominent Players Financial Overview