Report Overview

The increasing demand for natural sweeteners, flavoring agents, and natural colorants in the food industry has stimulated the growth of the Middle East and Africa fruit concentrate market. Moreover, over the last couple of years, health food fads, along with the increasing obesity and diabetes rates nationwide, have led to a marked increase in natural and healthy food consumption. products, which is powering the market growth.

The Middle East and Africa Fruit Concentrate Market was worth USD2.5 Billion in 2020 and is further projected to reach USD3.9 Billion by 2027, at a CAGR of 6.5% during 2021-2027 (forecast period). The increasing demand for natural sweeteners, flavoring agents, and natural colorants in the food industry has stimulated the growth of the fruit concentrates market. Moreover, over the last couple of years, health food fads, along with the increasing obesity and diabetes rates nationwide, have led to a marked increase in natural and healthy food consumption. As a result, fruit concentrates are becoming an increasingly popular substitute for refined sugar, used in preparing juices, puddings, cakes, chocolates, and other confectionery products. Additionally, because of fruit concentrates, consumers can taste seasonal fruits during the off-seasons even when they are not available. These are some of the factors driving the growth of the Middle East and Africa Fruit Concentrate Market.

Source: BlueWeave Consulting

The Middle East and Africa Fruit Concentrate Market Overview

Fruit concentrates are created by removing water from fruits. Fruit concentrates help in reducing the weight and volume of juices in fruit. The growth of the fruit concentrate market is being fueled by rising consumer health consciousness and an increase in demand for organic food items. According to the World Diabetes Foundation, around 35.4 million people, or 9.1% of adults aged 20 to 79, were diagnosed with diabetes in the Middle East and North Africa Region in 2015. Moreover, according to the Centers for Disease Control and Prevention, drinking sugary drinks frequently can lead to serious health problems such as weight gain, non-alcoholic liver disease, type 2 diabetes, obesity, kidney disease, gout, and cavities.

 

In comparison to sucrose, fructose in fruit concentrate has a lower glycemic index, making it a healthier option for diabetics. Moreover, Fructose is a great hydrator, thus baked goods cooked with it will be not only sweetbut puffy and moist as well because it absorbs more water than granulated sugar. Fruit concentration also extends the shelf life of the product, thereby making transportation and storage simple and cost-effective.

Growth Drivers

Increasing Innovation has led to Greater Brand Penetration

Many fruit and vegetable juices are available in different packaging formats across the region. Consumers are drawn to purchase fruits and vegetable juices based on flavor preferences and convenience. The increased per capita consumption of juices, especially fruit juices, has given a significant platform for foreign manufacturers to enter the regional markets of the Middle East and Africa. New flavors made by the companies are vying with conventional flavors such as peach, pomegranate, pink guava, and lemon, which are at the top of the list. However, the most preferred juices among the consumers in the region are orange, mango, apple, guava, and strawberry.

Less Consumption of High Sugar Content

Soft drinks are composed of high sugar content, artificial colors, artificial sweeteners, and caffeine, which can cause adverse effects on the human body. This includes pop, soda, cola, tonic, lemonade, fruit punch, sweetened powdered drinks, as well as sports and energy drinks. However, soft drink consumption, such as colas and flavored sodas, is declining because of their adverse effects. Dr. Douglas Bettcher, WHO's Director for the Prevention of NCDs, says free sugars including sugary drinks are a major contributor to obesity and diabetes around the world. Because of the harmful health effects of carbonated drinks, a huge portion of the population is currently switching to fruit juices. Moreover, people's lifestyles and eating patterns have changed in recent years, resulting in increased consumption of affordable, healthy, and quick sources of nutrition, such as packaged fruit juices and thisare catalyzing the growth of the fruit concentrate market.

Restraints

The awareness of the side-effects of excessive fructose consumption is one of the primary restraints impeding the growth of the Middle East and Africa Fruit Concentrate Market. Several symptoms, including chronic diarrhea or functional bowel disturbances, have been seen in some patients due to fructose consumption.There are also several diseases associated with excessive fructose consumption such as the prevalence of obesity, type 2 diabetes, and non-alcoholic fatty liver disease.In turn, these factors limit the market's growth.Also, post-harvest losses, such as those associated with fruit transportation, processing, and storage, can hamper the industry's ability to import products.

Impact of COVID-19 in the Industry

The outbreak of COVID-19 has affected almost every industry worldwide. The food &beverages industry has also been affected by the pandemic to some extent. Among the effects of COVID-19, the supply chain disruptions have severely affected the market, stifling the supply of fruit for fruit concentrates. To tackle the situation, companies in the Fruit Concentrate Market have been devising strategies that include demonstrating their contactless manufacturing and delivery techniques, accentuating USP statements, focusing on packaging, and enhancing product visibility on internet platforms.However, with a swift and sustained recovery in most developing nations, the Fruit Concentrate Market is quickly returning to its pre-COVID levels and is expected to grow at a healthy rate over the forecast period.

The Middle East and Africa Fruit Concentrate Market: By Fruit Type

Based on fruit types, the Middle East and Africa Fruit Concentrate Market has been segmented into Orange, Apple, Pineapple, Banana, and others.  Out of these, the orange segment is leading the market share in terms of revenue. Its domination is due to the fact that it contains more fiber, which is low in calories and rich in vitamins. Citrus fruits such as oranges are also beneficial in terms of preventing kidney stones, and cancer, which in turn drives the market growth.Moreover, citrus fruits are rich in Vitamin C, which helps prevent wrinkles besides reducing cholesterol levels.

The Middle East and Africa Fruit Concentrate Market– ByApplication

Based on applications, the Middle East and Africa Fruit Concentrate Market isdivided into Beverages, Soups & Sauces, Dairy, Bakery & Confectionery, and others. The beverages segment accounted for the maximum share of the Middle East and Africa fruit concentrate market in 2020. Fruit concentrates act as natural sweeteners; thus, the beverage sector of Middle East and Africa relies heavily on fruit concentrates.Fruit concentrates in the beverage industry are mainly used for producing energy drinks, juices, tea, and smoothies. Moreover, the beverage industry is growing substantially in the Middle East and Africa region, contributing to the growth of the fruit concentrate market.

The Middle East and Africa Fruit Concentrate Market–Country Insights

Based on the countries, the Middle East and Africa Fruit Concentrate Market is categorized into South Africa, Saudi Arabia, and the Rest of the Middle East. Saudi Arabia’s fruit concentrate market is likely to see growth in demand during the forecast period. As consumers switch away from carbonated energy drinks to healthier options, this dominance is mainly the result of consumers' preferences for healthy alternatives. With the rise in health awareness and increase in beverage consumption, consumers in Saudi Arabia are becoming more aware of the ingredients used in preparing juices.Consequently, consumers are more likely to favor beverages with no-added-sugar, added vitamins, minerals, and super fruits.

Recent Developments

In January 2021, Rani, Aujan Coca-Cola Beverages Company’s first homegrown beverage brand, has launched 100% juice for the first time in SIG’s combiblocMini carton packs, 200ml and 125ml in Dubai.

 

In March 2021, Pure Harvest, an Abu Dhabi-based agriculture technology start-up announced it has secured $60 million in funding to expand its Middle East operations, but said it has been an uphill task trying to raise capital.

Competitive Landscape

The key players in the Middle East and Africa Fruit Concentrate Market areIngredion Incorporated, SkyPeople Fruit Juice Inc., Archer Daniels Midland Co., Dohler Company, Diana Food, Argana Group, SVZ International B.V, SunOpata Inc., The Ciatti Company and Kanegrade Limited, Capricorn, Oceanaa, Acerola, Cherimoya, Lychee, Star Fruits, Coca-Cola’s minute maid, Almarai company, Del-Monte foods Inc., Alsafi Farm, and other prominent players.

The Middle East and Africa fruit concentrate market involve many prominent players. These players are capturing major market share by utilizing their extensive distribution channels in the country. New product launches, partnerships, growths, and acquisitions are the major policies adopted by prominent players in the fruit concentrate market.

Scope of the Report:

Attribute	Details
Years Considered	Historical data – 2017-2020 Base Year – 2020 Forecast – 2021 – 2027
Facts Covered	Revenue in USD Million
Market Coverage	South Africa, Saudi Arabia, Rest of the Middle East
Product/Service Segmentation	By Fruit Type, By Application, By Country
Key Players	Key players for Middle East and Africa Fruit Concentrate Market areIngredion Incorporated, SkyPeople Fruit Juice Inc., Archer Daniels Midland Co., Dohler Company, Diana Food, Argana Group, SVZ International B.V, SunOpata Inc., The Ciatti CompanyandKanegradeLimited, Capricorn, Oceanaa, Acerola,Cherimoya, Lychee, Star Fruits, Coca-Cola’s minute maid, Almarai company, Del-Monte foods Inc., Alsafi Farmand other key manufacturers.

 

• By Fruit Type

• Orange
• Apple
• Pineapple
• Banana
• Others

• By Application

• Beverages
• Soups & Sauces
• Dairy
• Bakery & Confectionery
• Others

• By Country

• South Africa
• Saudi Arabia
• Rest of Middle East

 

1. Research Framework

    1.1. Research Objective

    1.2. Product Overview

1.3. Market Segmentation

2. Research Methodology

    2.1. Qualitative Research

            2.1.1. Primary & Secondary Research

2.2. Quantitative Research

2.3. Market Breakdown & Data Triangulation

           2.3.1. Secondary Research

           2.3.2. Primary Research

    2.4. Breakdown of Primary Research Respondents, By Region

    2.5. Assumption & Limitation

3. Executive Summary

4. Middle East and Africa Fruit Concentrate Market Insights

4.1. Industry Value Chain Analysis

    4.2. DROC Analysis

           4.2.1. Growth Drivers

           4.2.2. Restraints

           4.2.3. Opportunities

           4.2.4. Challenges

    4.3. Impact of COVID-19 across industry

    4.4. Porter’s Five Forces Analysis

            4.4.1. Bargaining Power of Suppliers

            4.4.2. Bargaining Power of Buyers

            4.4.3. Threat of New Entrants

            4.4.4. Threat of Substitutes

            4.4.5. Intensity of Rivalry

   4.5. Pricing Analysis

5. Middle East and Africa Fruit Concentrate Market Overview

    5.1. Market Size & Forecast by Value, 2017-2027

          5.1.1. By Value (USD Million)

    5.2. Market Share & Forecast

5.2.1. By Fruit Type

 

5.2.1.1. Orange

                 5.2.1.2. Apple

                 5.2.1.3. Pineapple

                 5.2.1.4. Banana

                 5.2.1.5. Others

 5.2.2. By Application

5.2.2.1. Beverages

                 5.2.2.2. Soups & Sauces

                 5.2.2.3. Dairy

                 5.2.2.4. Bakery & Confectionery

                 5.2.2.5. Others

5.2.3. By Country

5.2.3.1. South Africa

5.2.3.2. Saudi Arabia

5.2.3.3. Rest of the Middle East

6. South AfricaFruit Concentrate Market

          6.1. Market Size &forecast by Value, 2017-2027

1. By Value (USD Million)

6.2. Market Share &forecast

• 6.2.1. By Fruit Type
• 6.2.2. By Application

7. Saudi ArabiaFruit Concentrate Market

7.1. Market Size &forecast by Value, 2017-2027

               7.1.1. By Value (USD Million)

7.2. Market Share &forecast

• 7.2.1. By Fruit Type
• 7.2.2. By Application

8.  Rest of Middle East Fruit Concentrate Market

8.1. Market Size &forecast by Value, 2017-2027

              8.1.1. By Value (USD Million)

         8.2. Market Share &forecast

• 8.2.1. By Fruit Type
• 8.2.2. By Application

9.   Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

9.1. Ingredion Incorporated

    9.2. SkyPeople Fruit Juice Inc.

    9.3. Archer Daniels Midland Co.

    9.4. Dohler Company

    9.5. Diana Food

    9.6. Argana Group

    9.7. SVZ International B.V

    9.8. SunOpata Inc.

    9.9. The Ciatti Company

    9.10. Kanegrade Limited

    9.11. Capricorn

    9.12. Oceanaa

    9.13. Acerola

    9.14. Cherimoya

    9.15. Lychee

    9.16. Star Fruits

    9.17. Coca-Cola’s minute maid

    9.18. Almarai company

    9.19. Del-Monte foods Inc.

    9.20. Alsafi Farm

    9.21. Other Manufacturers

10. Key Strategic Recommendations

 

* Financial information of non-listed Companies will be provided as per availability

 

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

 

 

List of Figures

 

Fig 1: Middle East and Africa Fruit Concentrate Market Segmentation

 

Fig 2: Middle East and Africa Fruit Concentrate Market Value Chain Analysis,

 

Fig 3: Company Market Share Analysis, 2020

 

Fig 4: Middle East and Africa Fruit Concentrate Market Size, By Value (USD Million), 2017-2027

 

Fig 5: Middle East and Africa Fruit Concentrate Market Share (%), ByFruit Type, By Value, 2017-2027

 

Fig 6: Middle East and Africa Fruit Concentrate Market Share (%), By Application, By Value, 2017-2027

 

Fig 7: Middle East and Africa Fruit Concentrate Market Share (%), By Region, By Value, 2017-2027

 

Fig 8: South AfricaFruit Concentrate Market Size, By Value (USD Million), 2017-2027

 

Fig 9: South AfricaFruit Concentrate Market Share (%), By Fruit Type, By Value, 2017-2027

 

Fig 10: South AfricaFruit Concentrate Market Share (%), ByApplication, By Value, 2017-2027

 

Fig 11: Saudi ArabiaFruit Concentrate Market Size, By Value (USD Million), 2017-2027

 

Fig 12: Saudi ArabiaFruit Concentrate Market Share (%), By Fruit Type, By Value, 2017-2027

 

Fig 13: Saudi ArabiaFruit Concentrate Market Share (%), ByApplication, By Value, 2017-2027

 

Fig 14:Rest of Middle East,Fruit Concentrate Market Size, By Value (USD Million), 2017-2027

 

Fig 15: Rest of Middle East,Fruit Concentrate Market Share (%), By Fruit Type, By Value, 2017-2027

 

Fig 16: Rest of Middle East, Fruit Concentrate Market Share (%), By Application, By Value, 2017-2027

 

 

List of Tables

 

Table 1: Middle East and Africa Fruit Concentrate Market Size, By Fruit Type, By Value (USD Million), 2017-2027

 

Table 2: Middle East and Africa Fruit Concentrate Market Size, ByApplication, By Value (USD Million), 2017-2027

 

Table 3: South AfricaFruit Concentrate Market Size, By Fruit Type, By Value (USD Million), 2017-2027

 

Table 4: South AfricaFruit Concentrate Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 5: Saudi ArabiaFruit Concentrate Market Size, By Fruit Type, By Value (USD Million), 2017-2027

 

Table 6: Saudi ArabiaFruit Concentrate Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 7: Rest of Middle EastFruit Concentrate Market Size, ByFruit Type, By Value (USD Million), 2017-2027

 

Table 8: Rest of Middle EastFruit Concentrate Market Size, ByApplication, By Value (USD Million), 2017-2027

 

Table 9: Ingredion IncorporatedFinancial Analysis

Table 10: Ingredion IncorporatedBusiness Overview

Table 11: SkyPeople Fruit Juice Inc. Financial Analysis

Table 12: SkyPeople Fruit Juice Inc. Business Overview

Table 13: Archer Daniels Midland Co.Financial Analysis

Table 14: Archer Daniels Midland Co. Business Overview

Table 15: Dohler CompanyFinancial Analysis

Table 16: Dohler CompanyBusiness Overview

Table 17: Diana FoodFinancial Analysis

Table 18: Diana FoodBusiness Overview

Table 19: Argana GroupFinancial Analysis

Table 20: Argana GroupBusiness Overview

Table 21: SVZ International B.VFinancial Analysis

Table 22: SVZ International B.VBusiness Overview

Table 23: SunOpata Inc. Financial Analysis

Table 24: SunOpata Inc. Business Overview

Table 25: The Ciatti Company Financial Analysis

Table 26: The Ciatti Company Business Overview

Table 27: Kanegrade Limited Financial Analysis

Table 28: Kanegrade Limited Business Overview

Table 29: OceanaaFinancial Analysis

Table 30: OceanaaBusiness Overview

Table 31: AcerolaFinancial Analysis

Table 32: AcerolaBusiness Overview

Table 33: CherimoyaFinancial Analysis

Table 34: CherimoyaBusiness Overview

Table35: LycheeFinancial Analysis

Table 36: LycheeBusiness Overview

Table 37: Star FruitsFinancial Analysis

Table 38: Star FruitsBusiness Overview

Table 39: Coca-Cola’s Minute Maid Financial Analysis

Table 40: Coca-Cola’s Minute Maid Business Overview

Table 41: Almarai company Financial Analysis

Table 42: Almarai company Business Overview

Table 43: Del-Monte foods Inc. Financial Analysis

Table 44: Del-Monte foods Inc. Business Overview

Table 45: Alsafi Farm Financial Analysis

Table 46: Alsafi Farm Business Overview