Report Overview

Middle East and Africa Retail Analytics Market – Industry Trends & Forecast Report, 2030

Middle East and Africa Retail Analytics Market size by value was estimated at USD 495.83 million in 2023. During the forecast period between 2024 and 2030, Middle East and Africa Retail Analytics Market size is expected to expand at a CAGR of 23.60% reaching a value of USD 2,275.28 million by 2030. Middle East and Africa Retail Analytics Market is driven by increasing digital transformation, rising e-commerce adoption, and growing consumer demand for personalized shopping experiences. Enhanced data-driven decision-making capabilities and the integration of advanced technologies like AI and machine learning also propel the market. Additionally, the expanding retail sector, coupled with the need for efficient supply chain management and inventory optimization, further fuels the demand for retail analytics solutions in the region.

Retail Analytics Market – Overview

Retail analytics involves the use of data analysis tools and techniques to optimize retail operations and improve decision-making. It encompasses tracking customer behavior, sales patterns, inventory management, and marketing effectiveness. By leveraging data from various sources, such as point-of-sale systems, online transactions, and customer feedback, retailers can gain insights into consumer preferences, optimize pricing strategies, enhance supply chain efficiency, and personalize customer experiences, ultimately driving sales growth and improving overall business performance.

Middle East and Africa Retail Analytics Market     

Growth Drivers

Growing Use of IoT in Retail Processes

Middle East and Africa Retail Analytics Market is driven by the increasing adoption of IoT technologies in retail processes. IoT enables real-time inventory management, personalized customer experiences, and efficient supply chain operations. Retailers use IoT devices for smart shelves, automated checkouts, and enhanced security measures, which improve operational efficiency and customer satisfaction. This technological advancement is expected to boost the growth of retail analytics in the region, providing valuable insights and competitive advantages.

Challenges

Intense Competition among Service Providers

Middle East and Africa Retail Analytics Market is highly fragmented, with numerous service providers vying for dominance. Key players focus on innovative solutions to enhance customer experiences and operational efficiency. Local and international companies compete through advanced data analytics, artificial intelligence, and machine learning technologies. Strategic partnerships, mergers, and acquisitions are common as firms strive to expand their market presence and offer comprehensive, real-time insights to retailers.

Impact of Escalating Geopolitical Tensions on Middle East and Africa Retail Analytics Market     

Escalating geopolitical tensions could adversely affect the growth of Middle East and Africa Retail Analytics Market. Heightened instability may disrupt supply chains, leading to inventory shortages and increased costs. This uncertainty can reduce consumer confidence, affecting retail sales and limiting the data available for analytics. Additionally, businesses may divert resources from technological investments to address immediate security concerns, slowing the adoption of advanced analytics solutions. However, the demand for robust analytics to navigate these complexities may also increase, driving innovation in risk management and operational efficiency. Overall, while challenges persist, the necessity for adaptable and insightful analytics could become more pronounced, reshaping the retail analytics landscape in response to evolving geopolitical dynamics.

Middle East and Africa Retail Analytics Market

Segmental Information

Middle East and Africa Retail Analytics Market – By Component

By component, Middle East and Africa Retail Analytics Market is divided into Software and Services segments. The services segment is a larger component in Middle East and Africa Retail Analytics Market. The dominance of services segment is driven by the increasing need for expert consultation, implementation, and support services to effectively leverage analytics software. Retailers are investing more in services to optimize their operations, enhance customer experiences, and gain actionable insights from data. The complexity and rapid evolution of retail technologies necessitate professional services to ensure the successful deployment and utilization of analytics solutions.

Middle East and Africa Retail Analytics Market – By Deployment Mode

Based on deployment mode, Middle East and Africa Retail Analytics Market is divided into Cloud and On-premises segments. The cloud segment is a larger contributor to the growth of Middle East and Africa Retail Analytics Market. Cloud-based retail analytics solutions are increasingly preferred due to their scalability, cost-effectiveness, and ease of deployment. These solutions enable retailers to access and analyze vast amounts of data in real time, leading to better decision-making and improved customer experiences. The flexibility and lower upfront costs associated with cloud solutions drive their adoption, making them the dominant segment in the market.

Middle East and Africa Retail Analytics Market – By Organization Size

On the basis of organization size, Middle East and Africa Retail Analytics Market is bifurcated into SMEs and Large Enterprises segments. The large enterprises segment dominates Middle East and Africa Retail Analytics Market by organization size. Large organizations dominate due to their substantial resources, ability to invest in advanced analytics solutions, and extensive retail operations. Large enterprises leverage retail analytics to optimize supply chains, enhance customer experiences, and drive strategic decision-making. Their significant market share is attributed to their scale, financial capacity, and the necessity to maintain competitive advantage in the dynamic retail landscape of the region.

Middle East and Africa Retail Analytics Market – By Country

Regionally, Middle East and Africa Retail Analytics Market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of MEA. Saudi Arabia is the leading country in Middle East and Africa Retail Analytics Market. This dominance is attributed to the country's significant investment in advanced technologies, a robust retail sector, and the increasing adoption of analytics to enhance customer experiences and operational efficiency. The government's Vision 2030 initiative, aimed at diversifying the economy and boosting the retail sector, further propels the growth of retail analytics in Saudi Arabia.

Competitive Landscape

Key players in the highly competitive Middle East and Africa Retail Analytics Market include IBM Corporation, Oracle, Adobe, SAP SE, RetailNext Inc., Alteryx Inc., Teradata Corporation, SAS Institute Inc., Wipro Limited, and HCL Technologies Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Component

• Software

• Services

By Deployment Mode

• Cloud

• On-premises

By Organization Size

• SMEs

• Large Enterprises

By Application

• Customer Management

• Merchandising Analysis

• Inventory Analysis

• Performance Analysis

• Pricing Analysis

• Yield Analysis

• Order & Fulfilment Management

• Cluster Planning & Transportation Management

• Others

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of MEA

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  Middle East and Africa Retail Analytics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing use of IoT in retail processes
         2. Increasing digital transformation and centralization of retail operations
         3. Rising demand for personalized customer experiences
         4. Expansion of organized retail sector in MEA region
      2. Restraints
         1. Shortage of technical skilled expertise to match evolving retail technologies
         2. Regulatory complexities and restrictions on data privacy and security
         3. Competition among service providers in the fragmented market
      3. Opportunities
         1. Increasing focus on real-time analytics solutions
         2. Growth potential in untapped markets within MEA
         3. Surge in demand for cloud-based retail analytics solutions
      4. Challenges
         1. Resistance to change among traditional retailers
         2. Lack of standardized data management practices
         3. Competitive pricing pressures
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Middle East and Africa Retail Analytics Market: Marketing Strategies
5. Middle East and Africa Retail Analytics Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share and Forecast
      1. By Component
         1. Software
         2. Services
      2. By Deployment Mode
         1. Cloud
         2. On-premises
      3. By Organization Size
         1. SMEs
         2. Large Enterprises
      4. By Application
         1. Customer Management
         2. Merchandising Analysis
         3. Inventory Analysis
         4. Performance Analysis
         5. Pricing Analysis
         6. Yield Analysis
         7. Order & Fulfilment Management
         8. Cluster Planning & Transportation Management
         9. Others
      5. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of MEA
6. Saudi Arabia Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Organization Size
      4. By Application
7. UAE Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Organization Size
      4. By Application
8. Qatar Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Organization Size
      4. By Application
9. Kuwait Retail Analytics Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Component
      2. By Deployment Mode
      3. By Organization Size
      4. By Application
10. South Africa Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Deployment Mode
       3. By Organization Size
       4. By Application
11. Nigeria Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Deployment Mode
       3. By Organization Size
       4. By Application
12. Algeria Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Deployment Mode
       3. By Organization Size
       4. By Application
13. Rest of MEA Retail Analytics Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Component
       2. By Deployment Mode
       3. By Organization Size
       4. By Application
14. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Middle East and Africa Retail Analytics Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
15. Impact of Escalating Geopolitical Tensions on Middle East and Africa Retail Analytics Market
16. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. IBM Corporation
    2. Oracle
    3. Adobe
    4. SAP SE
    5. RetailNext Inc.
    6. Alteryx Inc.
    7. Teradata Corporation
    8. SAS Institute Inc.
    9. Wipro Limited
    10. HCL Technologies Limited
    11. Other Prominent Players
17. Key Strategic Recommendations
18. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Country
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Middle East and Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 2       Middle East and Africa Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 3       Middle East and Africa Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 4       Middle East and Africa Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 5       Middle East and Africa Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 6       Middle East and Africa Retail Analytics Market Share, By Country, By Value, 2019–2030

Figure 7       Saudi Arabia Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 8       Saudi Arabia Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 9       Saudi Arabia Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 10     Saudi Arabia Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 11     Saudi Arabia Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 12     UAE Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 13     UAE Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 14     UAE Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 15     UAE Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 16     UAE Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 17     Qatar Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 18     Qatar Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 19     Qatar Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 20     Qatar Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 21     Qatar Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 22     Kuwait Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 23     Kuwait Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 24     Kuwait Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 25     Kuwait Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 26     Kuwait Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 27     South Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 28     South Africa Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 29     South Africa Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 30     South Africa Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 31     South Africa Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 32     Nigeria Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 33     Nigeria Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 34     Nigeria Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 35     Nigeria Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 36     Nigeria Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 37     Algeria Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 38     Algeria Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 39     Algeria Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 40     Algeria Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 41     Algeria Retail Analytics Market Share, By Application, By Value, 2019–2030

Figure 42     Rest of Middle East and Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030

Figure 43     Rest of Middle East and Africa Retail Analytics Market Share, By Component, By Value, 2019–2030

Figure 44     Rest of Middle East and Africa Retail Analytics Market Share, By Deployment Mode, By Value, 2019–2030

Figure 45     Rest of Middle East and Africa Retail Analytics Market Share, By Organization Size, By Value, 2019–2030

Figure 46     Rest of Middle East and Africa Retail Analytics Market Share, By Application, By Value, 2019–2030

List of Tables

Table 1        Middle East and Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030                    

Table 2        Middle East and Africa Retail Analytics Market Size, By Component, By Value, 2019–2030                    

Table 3        Middle East and Africa Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                    

Table 4        Middle East and Africa Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                    

Table 5        Middle East and Africa Retail Analytics Market Size, By Application, By Value, 2019–2030                    

Table 6        Middle East and Africa Retail Analytics Market Size, By Country, By Value, 2019–2030                    

Table 7        Saudi Arabia Retail Analytics Market Size, By Value (USD Million), 2019–2030                   

Table 8       Saudi Arabia Retail Analytics Market Size, By Component, By Value, 2019–2030                       

Table 9         Saudi Arabia Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                    

Table 10      Saudi Arabia Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                    

Table 11      Saudi Arabia Retail Analytics Market Size, By Application, By Value, 2019–2030                      

Table 12      UAE Retail Analytics Market Size, By Value (USD Million), 2019–2030                      

Table 13      UAE Retail Analytics Market Size, By Component, By Value, 2019–2030                    

Table 14      UAE Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                         

Table 15      UAE Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                   

Table 16      UAE Retail Analytics Market Size, By Application, By Value, 2019–2030                    

Table 17      Qatar Retail Analytics Market Size, By Value (USD Million), 2019–2030                    

Table 18      Qatar Retail Analytics Market Size, By Component, By Value, 2019–2030                         

Table 19      Qatar Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                      

Table 20      Qatar Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                       

Table 21      Qatar Retail Analytics Market Size, By Application, By Value, 2019–2030                          

Table 22      Kuwait Retail Analytics Market Size, By Value (USD Million), 2019–2030                          

Table 23      Kuwait Retail Analytics Market Size, By Component, By Value, 2019–2030                       

Table 24      Kuwait Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                            

Table 25      Kuwait Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                            

Table 26      Kuwait Retail Analytics Market Size, By Application, By Value, 2019–2030                        

Table 27      South Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030                   

Table 28      South Africa Retail Analytics Market Size, By Component, By Value, 2019–2030                            

Table 29      South Africa Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                    

Table 30      South Africa Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                    

Table 31      South Africa Retail Analytics Market Size, By Application, By Value, 2019–2030                       

Table 32      Nigeria Retail Analytics Market Size, By Value (USD Million), 2019–2030                          

Table 33      Nigeria Retail Analytics Market Size, By Component, By Value, 2019–2030                       

Table 34      Nigeria Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                            

Table 35      Nigeria Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                            

Table 36      Nigeria Retail Analytics Market Size, By Application, By Value, 2019–2030                       

Table 37      Algeria Retail Analytics Market Size, By Value (USD Million), 2019–2030                          

Table 38      Algeria Retail Analytics Market Size, By Component, By Value, 2019–2030                       

Table 39      Algeria Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                            

Table 40      Algeria Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                            

Table 41      Algeria Retail Analytics Market Size, By Application, By Value, 2019–2030                        

Table 42      Rest of Middle East and Africa Retail Analytics Market Size, By Value (USD Million), 2019–2030                    

Table 43      Rest of Middle East and Africa Retail Analytics Market Size, By Component, By Value, 2019–2030                    

Table 44      Rest of Middle East and Africa Retail Analytics Market Size, By Deployment Mode, By Value, 2019–2030                        

Table 45      Rest of Middle East and Africa Retail Analytics Market Size, By Organization Size, By Value, 2019–2030                        

Table 46      Rest of Middle East and Africa Retail Analytics Market Size, By Application, By Value, 2019–2030                    

Table 47      IBM Corporation Company Overview

Table 48      IBM Corporation Financial Overview

Table 49      Oracle Company Overview

Table 50      Oracle Financial Overview

Table 51      Adobe Company Overview

Table 52      Adobe Financial Overview

Table 53      SAP SE Company Overview

Table 54      SAP SE Financial Overview

Table 55      RetailNext Inc. Company Overview

Table 56      RetailNext Inc. Financial Overview

Table 57      Alteryx Inc. Company Overview

Table 58      Alteryx Inc. Financial Overview

Table 59      Teradata Corporation Company Overview

Table 60      Teradata Corporation Financial Overview

Table 61      SAS Institute Inc. Company Overview

Table 62      SAS Institute Inc. Financial Overview

Table 63      Wipro Limited Company Overview

Table 64      Wipro Limited Financial Overview

Table 65      HCL Technologies Limited Company Overview

Table 66      HCL Technologies Limited Financial Overview