Report Overview

North America Bacon Market – Industry Trends & Forecast Report, 2030

North America Bacon Market size was estimated at USD 12.63 billion in 2023. During the forecast period between 2024 and 2030, North America Bacon Market size is projected to grow at a CAGR of 3.3% reaching a value of USD 15.72 billion by 2030. Prominent drivers of the market include the rising consumer demand for convenient, high-quality, ready-to-eat, and ready-to-cook meat products. As consumers increasingly seek easy-ordering solutions, many food retailers, including McDonald’s, have implemented kiosks for order customization and efficiency. Bacon's popularity as a topping for pizzas, breakfast sandwiches, appetizers, and burgers further fuels demand, alongside a rise in out-of-home dining through quick-service restaurants that leverage various marketing strategies to broaden their customer base. Additionally, shifting dietary preferences toward meat-based breakfasts over traditional options and busy lifestyles favoring on-the-go items contribute to bacon's growth. However, awareness of bacon’s high sodium and fat content, associated with health risks like heart disease and hypertension, could temper growth as consumers become more health conscious.

Bacon – Overview

Bacon's global popularity is fueled by its smoky flavor, extended shelf life, and rising demand for meat protein. Evolving eating habits make bacon a breakfast staple in many countries, often enjoyed with items like waffles, pancakes, and eggs. With consumers’ busy lifestyles favoring quick, on-the-go breakfast options, the demand for bacon continues to grow. To meet this need, producers are introducing innovative bacon products.

North America Bacon Market

Growth Drivers

Innovations in Bacon Types

Innovations in bacon types continues to drive growth in the North America Bacon Market, fueled by evolving consumer tastes and preferences. Premium traditional bacon, with options like applewood smoked and thick-cut varieties, remains popular, as thicker cuts enhance the bacon's flavor and quality perception. The market is also seeing significant demand for plant-based bacon, which appeals to flexitarian consumers interested in alternative protein options with similar savory and smoky flavors. Meanwhile, clean label bacon is gaining traction as consumers seek minimally processed products free from additives such as nitrates, MSG, and artificial preservatives. Foodservice and retail sectors are capitalizing on these trends with unique bacon applications, such as sweet-and-savory pairings in milkshakes and desserts, and innovative bacon-topped breakfast and chicken sandwiches, ensuring that bacon’s versatility meets diverse consumer preferences across various menu options.

Challenges

Rising Costs of Pork

Rising pork costs are a significant factor restraining growth in the North America Bacon Market. Increased feed prices, supply chain disruptions, and inflation have led to higher production costs, pushing up pork prices. These rising costs are passed down to consumers, impacting demand as bacon becomes less affordable for many. Additionally, price-sensitive consumers may seek alternatives or limit bacon purchases, further dampening market growth. This challenge pressures bacon producers to explore cost-cutting measures or alternative ingredients to maintain profitability while attempting to meet consumer demand in a competitive, cost-sensitive market.

Impact of Escalating Geopolitical Tensions on North America Bacon Market

Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of North America Bacon Market. Trade restrictions and tariffs on pork imports disrupt the supply chain, raising production costs for bacon manufacturers and limiting access to essential resources. Additionally, geopolitical instability often results in currency fluctuations, which can further drive up prices of imported pork and other raw materials. Supply chain disruptions affect inventory and availability, leading to price increases that dampen consumer demand. Rising transportation costs due to strained global relations also add to the cost burden on bacon producers. These factors combined could lead to slowed market growth as consumers face higher prices, and manufacturers are forced to balance costs while maintaining demand.

North America Bacon Market

Segmental Coverage

North America Bacon Market – By Type

By type, North America Bacon Market is bifurcated into Regular Bacon and Cooked Bacon segments. The regular bacon segment hold a higher share in North America Bacon Market by type. The versatility of regular bacon has significantly contributed to its popularity in the kitchen. Chefs and culinary enthusiasts frequently explore innovative ways to incorporate bacon into diverse dishes, broadening its appeal beyond conventional applications. Additionally, regular bacon offers consumers the opportunity to customize its preparation, allowing them to achieve their desired level of doneness and crispness. This ability to tailor bacon to individual tastes has further fueled its demand among consumers.

North America Bacon Market – By Source

By source, North America Bacon Market is divided into Pork, Beef, Turkey, Chicken, and other segments. The pork segment holds the largest share of North America Bacon Market by source. Pork bacon plays a significant role in the growth of the bacon market, particularly in North America, where there is a rising demand for various flavored bacon options. The higher fat content and rich smoky flavor of pork bacon, including varieties like apple-smoked and peppered bacon, contribute to its appeal. As consumers increasingly seek out flavored pork products, this trend is driving the expansion of the pork bacon market across the region.

North America Bacon Market – By Nature

By nature, North America Bacon Market is split into Organic Bacon and Conventional Bacon segments. The organic segment is expected to hold a higher share in North America Bacon Market by nature during the forecast period. Organic bacon is perceived as a healthier option due to its higher levels of nutritional compounds, leading to increased consumer demand. Being uncured and free from nitrites and nitrates further enhances its appeal. Consequently, health-conscious consumers in North America favor organic bacon for its nutritional advantages.

North America Bacon Market – By Distribution Channel

By distribution channel, North America Bacon Market is divided into Supermarkets & Hypermarkets, Food Service, Independent Retailers, and Online Stores segments. The online stores segment holds the highest share in North America Bacon Market and is expected to maintain its dominance by distribution channel during the forecast period. Recent years have seen a growing interest in barbecue and pork-centric dishes, leading to an increased demand for diverse bacon varieties, including premium options like applewood smoked, thick-cut, and candied bacon. This consumer preference has prompted manufacturers to innovate and create new bacon products with various flavors. The shift towards fresh food consumption also supports this trend, with a McKinsey survey indicating that over 67% of United States consumers purchased fresh meats online in 2021. The young population, coupled with busy lifestyles and the rise of online grocery shopping, has further fueled market growth. Online food delivery services are also exploring innovative delivery methods, such as drones and robots, which contribute to the segment's expansion.

North America Bacon Market – By Country

Geographically, North America Bacon Market is bifurcated into United States and Canada. United States holds a higher share and is expected to maintain its dominance during the forecast period, driven by an increasing demand for meat protein, advancements in meat processing technology, and the popularity of bacon-centric dishes like breakfast sandwiches, pizza, and hamburgers. Furthermore, the emergence of alternative bacon products, such as turkey and chicken bacon, is expected to create new growth opportunities for key market players.

Competitive Landscape

Major players operating in North America Bacon Market include Tyson Foods, Hormel Foods Corporation, JBS SA, Kraft Heinz Company, Fresh Mark Inc., Sugar Creek Packing Co., Maple Leaf Foods, John F. Martin & Sons LLC, and Seaboard Foods. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Development

• In 2023 - Greenfield Natural Meat Co., a sustainable meat brand from Maple Leaf Foods, began offering a "Bacon Rebate" that rewards consumers for choosing eco-friendly bacon. By purchasing Greenfield bacon, customers can claim a USD 2 rebate via Venmo by texting a receipt photo.

Scope of the Report

By Type

• Regular Bacon

• Cooked Bacon

By Source

• Pork

• Beef

• Turkey

• Chicken

• Others

By Nature

• Organic Bacon

• Conventional Bacon

By Distribution Channel

• Supermarkets & Hypermarkets

• Food Service

• Independent Retailers

• Online Stores

By Country

• United States

• Canada

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3.  North America Bacon Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising demand for meat Types
         2. Increasing consumer awareness of convenience foods
         3. Innovation in bacon Types
         4. Strong presence of major food companies
      2. Restraints
         1. Increasing health concerns related to bacon among consumers
         2. Rising costs of pork
         3. Animal welfare concerns
      3. Opportunities
         1. Growing demand for organic and natural bacon
         2. Expanding e-commerce market
         3. Development of new Type variants
      4. Challenges
         1. Competition from meat substitutes
         2. Fluctuations in pork prices
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. North America Bacon Market: Marketing Strategies
5. North America Bacon Market: Pricing Analysis
6. North America Bacon Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share and Forecast
      1. By Type
         1. Regular Bacon
         2. Cooked Bacon
      2. By Source
         1. Pork
         2. Beef
         3. Turkey
         4. Chicken
         5. Others
      3. By Nature
         1. Organic Bacon
         2. Conventional Bacon
      4. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Food Service
         3. Independent Retailers
         4. Online Stores
      5. By Country
         1. United States
         2. Canada
7. United States Bacon Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Nature
      4. By Distribution Channel
8. Canada Bacon Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Type
      2. By Source
      3. By Nature
      4. By Distribution Channel
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. North America Bacon Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Escalating Geopolitical Tensions on North America Bacon Market
11. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Tyson Foods
    2. Hormel Foods Corporation
    3. JBS SA
    4. Kraft Heinz Company
    5. Fresh Mark Inc.
    6. Sugar Creek Packing Co.
    7. Maple Leaf Foods
    8. John F. Martin & Sons LLC
    9. Seaboard Foods
    10. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Country
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       North America Bacon Segmentation

Figure 2       North America Bacon Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       North America Bacon Market Size, By Value (USD Billion), 2019–2030

Figure 5       North America Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 6       North America Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Figure 7       North America Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Figure 8       North America Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 9       North America Bacon Market Share, By Country, By Value (USD Billion), 2019–2030

Figure 10     United States Bacon Market Size, By Value (USD Billion), 2019–2030

Figure 11     United States Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 12     United States Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Figure 13     United States Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Figure 14     United States Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Figure 15     Canada Bacon Market Size, By Value (USD Billion), 2019–2030

Figure 16     Canada Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Figure 17     Canada Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Figure 18     Canada Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Figure 19     Canada Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

List of Tables

Table 1        North America Bacon Market Size, By Value (USD Billion), 2019–2030

Table 2        North America Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Table 3        North America Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Table 4        North America Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Table 5        North America Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 6        North America Bacon Market Share, By Country, By Value (USD Billion), 2019–2030

Table 7        United States Bacon Market Size, By Value (USD Billion), 2019–2030

Table 8        United States Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Table 9        United States Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Table 10      United States Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Table 11      United States Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 12      Canada Bacon Market Size, By Value (USD Billion), 2019–2030

Table 13      Canada Bacon Market Share, By Type, By Value (USD Billion), 2019–2030

Table 14      Canada Bacon Market Share, By Source, By Value (USD Billion), 2019–2030

Table 15      Canada Bacon Market Share, By Nature, By Value (USD Billion), 2019–2030

Table 16      Canada Bacon Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030

Table 17      Tyson Foods Company Overview

Table 18      Tyson Foods Financial Overview

Table 19      Hormel Foods Corporation Company Overview

Table 20      Hormel Foods Corporation Financial Overview

Table 21      JBS SA Company Overview

Table 22      JBS SA Financial Overview

Table 23      Kraft Heinz Company Overview

Table 24      Kraft Heinz Company Financial Overview

Table 25      Fresh Mark Inc. Company Overview

Table 26      Fresh Mark Inc. Financial Overview

Table 27      Sugar Creek Packing Co.  Company Overview

Table 28      Sugar Creek Packing Co.  Financial Overview

Table 29      Maple Leaf Foods Company Overview

Table 30      Maple Leaf Foods Financial Overview

Table 31      John F. Martin & Sons LLC Company Overview

Table 32      John F. Martin & Sons LLC Financial Overview

Table 33      Seaboard Foods Company Overview

Table 34      Seaboard Foods Financial Overview