Report Overview

The market for pet wearables is growing rapidly as pet owners become more aware of their pets' health. The growing tendency to adopt pets as companions for entertainment and mental stability has significantly increased pet care expenditures. With the growing popularity of wearables and ease of availability, the global pet wearable market is expected to grow strongly in the foreseeable future.

Global Pet Wearable Market Size - Industry Trends & Forecast Report 2027

The global pet wearable market was worth USD 1.43 Billion in 2020 and is further projected to reach USD 3.45 Billion by 2027, at a CAGR of 13.6 % during 2021-2027 (forecast period).  Wearables that track pets' activities include smart vests, smart harnesses, and smart collars. The use of advanced technology in the pet wearable devices market is influencing the demand for more efficient devices. To remain competitive in the market, many companies are coming up with new products with advanced technologies. The use of the latest technology and rising concerns for pet health are driving the growth of the market. However, short battery life and high prices of devices are the biggest challenges the industry faces.

Source: BlueWeave Consulting

Global Pet Wearable Market Overview

Wearable devices that can be worn by pets for purposes such as identification, tracking, monitoring, controlling, medical diagnosis, safety and security are called pet wearables. These wearable devices offer numerous advantages, such as connecting humans with their pets, tracking their activities, and monitoring their health. Moreover, many lifestyle trackers also track data like food intake, heart, and respiration rates, and calories burned by pets during the day. The market has grown due to growing concerns over pet health, rising pet populations & pet humanization, surging demand for IoT in pet tracing devices, and a rise in spending on pets due to high disposal income.

Growth Drivers

Pet Humanization

Pet humanization is driving the sales of pet wearables across the globe. Pet humanization has become a trend in the industry due to the desire of pet owners to provide their pets with more human-like experiences and products. In response to the trend of pet humanization, pet parents are becoming more concerned about their pets' well-being, which has influenced the demand for pet wearables positively. Similarly, the increasing cases of lost and stolen pets have prompted pet owners to invest in pet wearables to locate them in real-time. Several major companies are developing RFID devices that enable remote monitoring of pets using Wi-Fi. Furthermore, companies are also integrating cloud-based services and data analytics to allow pet owners to store medical records on the cloud and set reminders for goals.

Rising awareness about pet’s health

One of the factors driving the growth of the pet wearable market is the growing awareness of the pet's physical and mental health. The inclination of the population towards having pets mainly during the ongoing pandemic, as companions for mental stability, fitness, and entertainment, has increased the expenditure on the well-being of pets. Thus, the easy availability of wearable devices combined with the rising awareness of consumers is expected to boost the global pet wearable market. Moreover, the increasing awareness among pet owners about wearables that can detect early stages of chronic illnesses related to the heart, lungs, and kidneys is also driving the demand for pet wearables.

Restraints

High cost of devices and short battery life

Battery life is a major concern in the pet wearable industry. Another significant factor impeding the growth of the global pet wearable market is high power consumption. Because many wearable devices use advanced technologies that require a lot of power, such as wireless networks and GPS, they require frequent charging. This limits battery life, which increases pet owners' maintenance costs, which may inhibit the market growth. Besides the high price of pet wearable devices, another obstacle to this market's growth is its low volume. Wearable devices for pets are generally less popular with lower-income consumers, which will likely limit the market growth.

Global Pet Wearable Market: By Technology

Based on technologies, the pet wearable market is grouped into RFID Devices, GPS, Bluetooth, and others. Out of these, RFID Segment has recorded the highest market share in the global pet wearable market. The segment is expected to grow with the maximum CAGR during the forecast period due to the development of the Internet of Things. In addition, technological advances have led to a reduction in the price of sensors. RFID wearables that are Wi-Fi enabled are becoming more popular because they can be used to track the pet's location at all times. These are the reasons contributing to the growth of the RFID Segment in the global pet wearable market.

Global Pet Wearable Market: By Product

Based on products, the pet wearable market is grouped into Smart Collars, Smart Cameras, and Smart Harnesses. Among these, smart collars hold the largest market share. The smart collar is a device that connects to a smartphone via Wi-Fi or Bluetooth and provides information about a pet’s location, training activity, and more. A smart collar is a multipurpose tool, unlike traditional collars. With GPS technology–powered smart collars, pet owners can track their pets and communicate with others via LED displays.

Global Pet Wearable Market – Regional Insights

Based on regions, the pet wearable market is categorized into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Among these regions, North America dominates the pet wearable market. This region is expected to continue its dominance even during the forecast period. It is likely that the U.S. will maintain a significant share of the pet wearable market over the next few years due to an increase in awareness about pet health among pet owners, the increase in product innovation, sophisticated technology, and a high percentage of tech-savvy pet owners. 

Competitive Landscape

• Key players in the global pet wearable market are Avid Identification Systems Inc., SCR Engineers LTD., Fitbark, Datamars, Intervet International B.V., Garmin Ltd., Invisible Fence, Loc8tor Ltd., Link My Pet, and Pet Pace LLC and other manufacturers.

• The key players have been evolving in the global market through strategic alliances and product launches. Moreover, industry players in the market are concentrating on innovative technologies such as AI and IoT to become a recognizable player in the already crowded marketplace.

Recent Developments

• In July 2020, TRACTIVE launched a new activity-monitoring feature, as well as a GPS tracking feature, which enables tracking the physical activity of pets by owners, contributing to the monitoring of obesity conditions in pets.

• In January 2020, Whistle Labs introduced Whistle FIT, a preventative healthcare tool that monitors dogs' dietary intake, activity level, and key health behaviors.

Scope of the Report

Attribute	Details
Years Considered	Historical data – 2017-2020
	Base Year – 2020
	Forecast – 2021 – 2027
Facts Covered	Revenue in USD Million
Market Coverage	U.S, Canada, Germany, UK, France, Italy, Spain, Brazil, Mexico, Japan, South Korea, China, India, Argentina, UAE, South Africa, Saudi Arabia
Product/Service Segmentation	By Technology, By Application, By Product, By Region
Key Players	Key players for global pet wearable market are Avid Identification Systems Inc., SCR Engineers LTD., Fitbark, Datamars, Intervet International B.V., Garmin Ltd., Invisible Fence, Loc8tor Ltd., Link My Pet, and Pet Pace LLC and other key manufacturers.

 

By Technology

• RFID Devices

• GPS

• Bluetooth

• Others

By Application

• Medical Diagnosis & Treatment

• Identification & Tracking

• Behavior Monitoring & Control

• Fitness Monitoring

By Product

• Smart Collars

• Smart Cameras

• Smart Harnesses  

By Region

• North America

• Latin America

• Europe

• Asia Pacific

• Middle East

• Africa

1. Research Framework

    1.1. Research Objective

    1.2. Product Overview

    1.3. Market Segmentation

2. Research Methodology

    2.1. Qualitative Research

            2.1.1. Primary & Secondary Research

2.2. Quantitative Research

2.3. Market Breakdown & Data Triangulation

           2.3.1. Secondary Research

           2.3.2. Primary Research

    2.4. Breakdown of Primary Research Respondents, By Region

    2.5. Assumption & Limitation

3. Executive Summary

4. Global Pet Wearable Market Insights

    4.1. DROC Analysis

           4.1.1. Growth Drivers

           4.1.2. Restraints

           4.1.3. Opportunities

           4.1.4. Challenges

    4.2. Recent Development

    4.3. Porter’s Five Forces Analysis

            4.3.1. Bargaining Power of Suppliers

            4.3.2. Bargaining Power of Buyers

            4.3.3. Threat of New Entrants

            4.3.4. Threat of Substitutes

            4.3.5. Intensity of Rivalry

   4.4 Value Chain Analysis

   4.5 Key Strategic Developments

5. Global Pet Wearable Market Overview

    5.1. Market Size & Forecast by Value, 2017-2027

            5.1.1. By Value (USD Million)

    5.2. Market Share & Forecast

            5.2.1. By Technology

 

                 5.2.1.1. RFID Devices

                 5.2.1.2. GPS

                 5.2.1.3. Bluetooth

                 5.2.1.4. Others

           5.2.2. By Application

                 5.2.2.1. Medical Diagnosis & Treatment

                 5.2.2.2. Identification & Tracking

                 5.2.2.3. Behavior Monitoring & Control

                 5.2.2.4. Fitness Monitoring

           5.2.3. By Product

                 5.2.3.1. Smart Collars

                 5.2.3.2. Smart Cameras

                 5.2.3.3. Smart Harnesses

            5.2.4. By Region

                 5.2.4.1. North America

                 5.2.4.2. Latin America

                 5.2.4.3. Europe

                 5.2.4.4. Asia Pacific

                 5.2.4.5. Middle East

                 5.2.4.6. Africa

6. North America Pet Wearable Market

         6.1. Market Size & Forecast by Value, 2017-2027

              6.1.1. By Value (USD Million)

         6.2. Market Share & Forecast

              6.2.1. By Technology

              6.2.2. By Application

              6.2.3. By Product

              6.2.4. By Country

                       6.2.4.1. United States

                       6.2.4.2. Canada

7. Europe Pet Wearable Market

       7.1. Market Size & Forecast by Value, 2017-2027

            7.1.1. By Value (USD Million)

       7.2. Market Share & Forecast

            7.2.1. By Technology

            7.2.2. By Application

            7.2.3. By Product

            7.2.4. By Country

                      7.2.4.1. Germany

                      7.2.4.2. Poland

                      7.2.4.3. Russia

                      7.2.4.4. Italy

                      7.2.4.5. France

                      7.2.4.6. United Kingdom

                      7.2.4.7. Spain

                      7.2.4.8. Rest of Europe

8. Asia Pacific Pet Wearable Market

     8.1. Market Size & Forecast by Value, 2017-2027

             8.1.1. By Value (USD Million)

     8.2. Market Share & Forecast

            8.2.1. By Technology

            8.2.2. By Application

            8.2.3. By Product

            8.2.4. By Country

                8.2.4.1. China

                8.2.4.2. India

                8.2.4.3. Japan

                8.2.4.4. Malaysia

                8.2.4.5. Singapore

                8.2.4.6. Rest of Asia Pacific

9. Latin America Pet Wearable Market

    9.1. Market Size & Forecast by Value, 2017-2027

             9.1.1. By Value (USD Million)

    9.2. Market Share & Forecast

             9.2.1. By Technology

             9.2.2. By Application

             9.2.3. By Product

             9.2.4. By Country

                 9.2.4.1. Brazil

                 9.2.4.2. Mexico

                 9.2.4.3. Rest of Latin America

10. Middle East & Africa Pet Wearable Market

    10.1. Market Size & Forecast by Value, 2017-2027

         10.1.1. By Value (USD Million)

    10.2. Market Share & Forecast

         10.2.1. By Technology

         10.2.2. By Application

         10.2.3. By Product

         10.2.4. By Country

             10.2.4.1. Saudi Arabia

             10.2.4.2. UAE

             10.2.4.3. South Africa

             10.2.4.4. Rest of Middle East & Africa

11. Competitive Landscape

     11.1. List of Key Players and Their Offerings

     11.2. Market/Ranking Share Analysis

     11.3. Competitive Benchmarking, By Operating Parameters

12. COVID-19 Impact

13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

    14.1. Avid Identification Systems Inc.

    14.2. SCR Engineers LTD

    14.3. Fitbark

    14.4. Datamars

    14.5. Intervet International B.V.

    14.6. Garmin Ltd.

    14.7. Invisible Fence

    14.8. Loc8tor Ltd

    14.9. Link My Pet

    14.10. Pet Pace LLC

    14.11. Other Manufacturers

14. Key Strategic Recommendations

 

* Financial information of non-listed Companies will be provided as per availability

 

**The segmentation and the companies are subjected to modifications based on in-depth study during the final deliverable.

                  

 

List of Figures

 

 

Fig 1: Global Pet Wearable Market Segmentation

 

Fig 2: Global Pet Wearable Market Value Chain Analysis,

 

Fig 3: Company Market Share Analysis, 2020

 

Fig 4: Global Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 5: Global Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 6: Global Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 7: Global Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 8: Global Pet Wearable Market Share (%), By Country, By Value, 2017-2027

 

Fig 9: North America Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 10: North America Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 11: North America Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 12: North America Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 13: North America Pet Wearable Market Share (%), By Country, By Value, 2017-2027

 

Fig 14: Europe Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 15: Europe Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 16: Europe Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 17: Europe Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 18: Europe Pet Wearable Market Share (%), By Country, By Value, 2017-2027

 

Fig 19: Asia-Pacific, Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 20: Asia-Pacific, Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 21: Asia-Pacific, Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 22: Asia-Pacific, Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 23: Asia-Pacific, Pet Wearable Market Share (%), By Country, By Value,2017-2027

 

Fig 24: Latin America Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 25: Latin America Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 26: Latin America Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 27: Latin America Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 28: Latin America Pet Wearable Market Share (%), By Country, By Value, 2017-2027

 

Fig 29: Middle East & Africa Pet Wearable Market Size, By Value (USD Million), 2017-2027

 

Fig 30: Middle East & Africa Pet Wearable Market Share (%), By Technology, By Value, 2017-2027

 

Fig 31: Middle East & Africa Pet Wearable Market Share (%), By Application, By Value, 2017-2027

 

Fig 32: Middle East & Africa Pet Wearable Market Share (%), By Product, By Value, 2017-2027

 

Fig 33: Middle East & Africa Pet Wearable Market Share (%), By Country, By Value, 2017-2027

    

List of Tables

 

 

Table 1: Global Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 2: Global Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 3: Global Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 4: Global Pet Wearable Market Size, By Region, By Value (USD Million), 2017-2027

 

Table 5: North America Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 6: North America Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 7: North America Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 8: North America Pet Wearable Market Size, By Country, By Value (USD Million), 2017-2027

 

Table 9: Europe Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 10: Europe Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 11: Europe Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 12: Europe Pet Wearable Market Size, By Country, By Value (USD Million), 2017-2027

 

Table 13: The Asia-Pacific Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 14: The Asia-Pacific Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 15: The Asia-Pacific Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 16: The Asia-Pacific Pet Wearable Market Size, By Country, By Value (USD Million), 2017-2027

 

Table 17: Latin America Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 18: Latin America Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 19: Latin America Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 20: Latin America Pet Wearable Market Size, By Country, By Value (USD Million), 2017-2027

 

Table 21: The Middle-East & Africa Pet Wearable Market Size, By Technology, By Value (USD Million), 2017-2027

 

Table 22: The Middle-East & Africa Pet Wearable Market Size, By Application, By Value (USD Million), 2017-2027

 

Table 23: The Middle-East & Africa Pet Wearable Market Size, By Product, By Value (USD Million), 2017-2027

 

Table 24: The Middle-East & Africa Pet Wearable Market Size, By Country, By Value (USD Million), 2017-2027

 

Table 25: Avid Identification Systems, Inc. Financial Analysis

Table 26: Avid Identification Systems, Inc. Business Overview

Table 27: SCR Engineers LTD. Financial Analysis

Table 28: SCR Engineers LTD. Business Overview

Table 29: Fitbark Financial Analysis

Table 30: Fitbark Business Overview

Table 31: Datamars Financial Analysis

Table 32: Datamars Business Overview

Table 33: Intervet International B.V Financial Analysis

Table 34: Intervet International B.V Business Overview

Table 35: Garmin Ltd. Financial Analysis

Table 36: Garmin Ltd. Business Overview

Table 37: Invisible Fence Financial Analysis

Table 38: Invisible Fence Business Overview

Table 39: Loc8tor Ltd Financial Analysis

Table 40: Loc8tor Ltd Business Overview

Table 41: Link My Pet Financial Analysis

Table 42: Link My Pet Business Overview

Table 43: Pet Pace LLC Financial Analysis

Table 44: Pet Pace LLC Business Overview