Report Overview

Growing awareness about baby hygiene and safety, improved living standards, and the rising level of disposable income are expected to boost the growth of Philippines Baby Care Products Market during the forecast period between 2024 and 2030.

Philippines Baby Care Products Market - Industry Trends & Forecast Report, 2030

Philippines Baby Care Products Market size was estimated to be worth USD 50.0 million in 2023. During the forecast period between 2024 and 2030, Philippines Baby Care Products Market size is projected to grow at a CAGR of 3.60%, reaching a value of USD 64.0 million by 2030. Major growth factors for Philippines Baby Care Products Market include rising consumer demand for premium products to ensure their baby’s hygiene, along with increasing launches of organic and chemical-free products. In addition, rising disposable income and increasing availability of these products on e-commerce platforms are anticipated to drive Philippines baby care products market during the forecast period.

Baby Care Products – Overview

Baby care items are those made with babies and young children under three in mind. Items designed with newborns and small children under three in mind are referred to as baby care items. The ingredients in baby care products are frequently picked to be non-irritating and moderate. The products for infant care may be categorized into five areas: hygiene, food and drink, bathing supplies, and skin and hair care. As concerns over an infant's sensitive and fragile skin rise, more and more parents are selecting plant-based and organic baby care products, such as body washes, diaper creams, and wipes. These treatments also provide many advantages that aid in the management of rashes, discomfort, allergies, and other skin-related issues.

Philippines Baby Care Products Market

Growth Drivers

Rising Demand for Organic Baby Care Products

The skin of babies is far thinner than that of adults. Thinner skin is more likely to absorb contaminants from the environment. As a result, natural and organic baby care products are becoming increasingly popular in Philippines market. Baby care products made of organic materials and ingredients are free from harsh chemicals and toxic substances that may potentially harm the baby’s health in the long run. Along with being good for babies, organic products are also environmentally friendly and promote sustainability. Many organic skincare businesses also utilize recyclable packaging and responsibly sourced components, in addition to employing ingredients that are farmed without the use of synthetic pesticides, herbicides, or fertilizers.

Challenges

Presence of Harmful Chemicals in Baby Care Products

The presence of harmful chemicals in baby care products, an unregulated market, and a lack of stringent government regulations to ensure the safety of these products act as major barriers to Philippines baby care products market. A recent report by Swiss NGO Public Eye and the International Baby Food Action Network (IBFAN) revealed that Cerelac, Nestle’s wheat-based product, contained 7.3 grams of sugar per serving in five out of eight samples in Philippines, which exceeds international food safety guidelines, and omitted this information from its consumers. This may have negative health effects on babies as well as limit Philippines baby care products market.

Philippines Baby Care Products Market

Segmental Coverage

Philippines Baby Care Products Market – By Product Type

Based on product type, Philippines Baby Care Products Market is segmented into baby food, body care, safety and convenience, and others. The body care segment holds the largest share of Philippines baby care products market. The rising demand for toiletries and diapers is directly propelling the growth of the body care segment. The market is witnessing a substantial rise in the demand for eco-friendly and sustainable diapers made of organic materials. The baby food segment also covers a substantial market share owing to the rising female workforce population and increasing awareness surrounding the nutritional value of baby foods among parents.

Philippines Baby Care Products Market – By Distribution Channel

Based on the distribution channel, Philippines Baby Care Products Market is segmented into online and offline. The offline segment dominates Philippines baby care products market. Consumers have real-time access to a wide range of baby care products in offline stores, including convenience stores, and supermarkets/hypermarkets. These stores offer products from different brands as well as loyalty discounts, which attract consumers and drive market growth. However, the online segment is projected to register the highest growth rate during the forecast period owing to the COVID-19 pandemic outbreak and the emergence of various consumer goods e-commerce platforms.

Competitive Landscape

Philippines Baby Care Products market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Johnson's Baby Philippines, Ecostore Company Limited, Pigeon PH, edamame.ph, Baby Company, and Bibs Manilas.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Product Type

• Baby Food

• Body Care

• Safety & Convenience

• Others

By Distribution Channel

• Online

• Offline