Report Overview

Saudi Arabia Family Entertainment Centers Market is growing owing to the changing living standards, rising disposable income among the residents of Saudi Arabia, and the presence of activities for the entertainment of all ages at an affordable cost is escalating the popularity of family indoor entertainment systems...

Saudi Arabia Family Entertainment Centers Market - Industry Trends & Forecast Report 2028

Saudi Arabia Family Entertainment Centers Market is expected to grow at a CAGR of 12.4% during the forecast period (2022-2028). The rapid expansion of the market is predominantly due to the growing tourism industry in Saudi Arabia. Also, the increasing technological innovations to enhance the gaming experience and several developments in virtual reality are on the rise which is fueling the demand for family entertainment centers in Saudi Arabia. Moreover, the rising popularity of entertainment centers among teenagers and children is boosting the adoption rate of the market. This is because of the presence of a variety of games such as video games, machine-based games, arcade games, and VR-based games that attract teenagers as well as adult consumers for gaming purposes. All these factors reinforce the growth of the Saudi Arabia Family Entertainment Centers Market during the forecast period (2022-2028).

Family Entertainment Centers - Overview

Family Entertainment Centers is the entertainment industry that is also known as an indoor amusement park or family fun center. Family Entertainment Centers are generally small compared to full-scale amusement parks, with a lower per-person per-hour cost than a traditional amusement park. The purpose of family entertainment centers is to provide a wide range of games and activities for all ages and leave every member of the family with a fun-filled thrilling experience. A variety of equipment and rides are available in fun entertainment centers. Some of these are Go-karts, laser tag, climbing walls, thrilling free-fall rides, etc.

Saudi Arabia Family Entertainment Centers Market Forecast and Trends

Growth Drivers

Rising Popularity among Youth

The major visitors attributed to fun centers are children aged 8-14 years old as well as their parents. Moreover, the increasing craze for various fun activities among the young generation fuels the market growth. Furthermore, the disposable income of consumers is rising, which continues to climb spending on their children. This further supports the expansion of the family entertainment centers industry. In addition, an increasing number of malls in the kingdom of Saudi Arabia aid to fuel the market growth. These shopping malls have small fun centers area including bowling alleys, indoor playgrounds, and various fun games. The youths often spend time being with their friends as well as family, partying, shopping, and gaming at malls and entertainment centers. This further drives the Saudi Arabia Family Entertainment Centers Market during the forecast period (2022-2028).

Changing Preference of Consumers for Celebrating Occasions

Saudi Arabia Family Entertainment Centers Market is showing robust growth owing to the availability of celebrating occasions and events in family entertainment centers. Various family entertainment centers provide facilities for the event to take place. These events include birthday parties, occasions, corporate and other events. With all these celebration options, family entertainment centers are gaining significant traction among Saudi Arabian people. Moreover, family entertainment centers offer food and beverages, gaming, entertainment, etc. under one roof for the entire family. This is beneficial for various customers to host their parties by reducing the extra efforts for arranging the same.

Improvements and Innovations in Gaming Technology

The continuous innovations in gaming technology act as a major driving factor for the growth of the Saudi Arabia Family Entertainment Centers Market. Rising new gaming technologies such as virtual reality gaming, Esports, 3D technology, etc. are trending and gaining consumers’ attention for entertainment over traditional ones. With the availability of these gaming options, Saudi Arabia Family Entertainment Centers Market is booming over the forecast period. Moreover, some family entertainment centers are improving their entertainment facilities such as by providing physical gaming and activities options to young adults. Some of these physical games include indoor cricket, finger coaster, racing, football, swimming, and others.

Restraints

Increasing Ticket Prices Hinder the Market Growth

Although family entertainment centers are small amusement centers and provide various facilities for enjoyment. But the ticket prices of entertainment centers are increasing constantly owing to various economic factors. This is not affordable for middle-class consumers which affect spending on family entertainment centers.  Also, the increasing adoption of home gaming and mobile devices are some factors that may hamper the market growth. Furthermore, ticket prices also vary according to the location and infrastructure of the family entertainment centers. All these factors increase the concern of high-cost spending on FECs thereby, hindering the revenue growth of the Saudi Arabia Family Entertainment Centers Market.

Impact of COVID-19 on Saudi Arabia Family Entertainment Centers Market

A sudden outbreak of the COVID-19 pandemic negatively impacted the growth of the Saudi Arabia Family Entertainment Centers Market. This is because the complete lockdown imposed by the Saudi Arabian government that affected all the sectors across the country. A shutdown of malls, shopping centers, and restricted non-essential things during a pandemic restrain the market growth. Moreover, the majority of people were scared to go out of their homes, risking the lives of their children, which in turn negatively impacted the growth of the Family Entertainment Centers Market.

Saudi Arabia Family Entertainment Centers Market - By Application

Based on the application, the Saudi Arabia Family Entertainment Centers Market is segmented into Arcade Studios, Physical Play Activities, AR/VR Gaming Zones, Skill-based/Competition Games, and Others. Physical Play Activities account for the largest share in the Saudi Arabia Family Entertainment Centers Market due to the increasing significance of new mechanical rides and other fun physical activities that attract children as well as adults to buy tickets for these physical play activities. Physical play includes individuals playing with each other or providing entertainment with help of devices such as video games. There are various physical activities available in fun centers including bull rides, bumper cars, kiddie rides, family rides, carousels, indoor roller coasters, etc. All these fun activities attract consumers of all ages for physical fun activities in family entertainment centers.

Saudi Arabia Family Entertainment Centers Market - By Type

Based on type, the Saudi Arabia Family Entertainment Centers Market is segmented into Children’s Entertainment Centers (CECs), Children’s Edutainment Centers (CEDCs), Adult Entertainment Centers (AECs), and Location-based VR Entertainment Centers (LBECs)). The Children’s Entertainment Centers (CECs) segment holds the largest market share owing to the continuous launch of new children's entertainment centers that are kids-friendly with various fun activities. Moreover, some children's entertainment centers are capable and have the facility to host private celebrations such as birthday parties and other sponsor events for children. All these factors boost the growth of the Saudi Arabia Family Entertainment Centers Market during the forecast period (2022-2028).

Saudi Arabia Family Entertainment Centers Market – By Revenue Source

Based on revenue source, the Saudi Arabia Family Entertainment Centers Market is segmented into Entry Fees & Ticket Sales, Food and Beverages, Merchandising, Advertisement, Others. The Entry Fees & Ticket Sales segment holds the largest market share owing to the increasing presence of family entertainment centers in shopping malls in Saudi Arabia. Entry fees and ticket sales is the major revenue source for all family entertainment center (FEC) companies. This is because visitors have to pay to get experience and enjoyment of various facilities inside the FECs. Moreover, there are various sections including rides, food and beverages, and others which require visitors to buy tickets that are not included in the entry fees. All these factors drive the Saudi Arabia Family Entertainment Centers Market during the forecast period (2022-2028).

Competitive Landscape

The leading market players in the Saudi Arabia Family Entertainment Centers Market are Al Hokair Group, Dar VR, Dave & Buster's Entertainment, Inc., Merlin Entertainments, Xtra Life, CEC Entertainment, Inc., Planet X, Landmark Group, Smaaash Entertainment Private Limited, Tek Zone, CAVU Designwerks Inc., Abdullah Al Othaim Leisure Co., KidZania Jeddah, Mantech Company Ltd., and other prominent players.

The market is highly fragmented with the presence of several manufacturing companies in the country. The market leaders retain their supremacy by spending on adding new fun equipment and development, incorporating cutting-edge technology into their goods, and releasing upgraded items for customers. Various tactics, including strategic alliances, agreements, mergers, and partnerships, are used.

Recent Development

• In 2021, Al Hokair Group announced that it is aiming to open around 57 Food and Beverage outlets in coming 12 to 16 months in their family entertainment centers in the country. Moreover, the company has planned to open 50 more retail stores in the abovementioned period in the kingdom of Saudi Arabia.

Scope of the Report

By Application

• Arcade Studios

• Physical Play Activities

• AR/VR Gaming Zones

• Skill-based/Competition Games

• Others

By Type

• Children’s Entertainment Centers (CECs)

• Children’s Edutainment Centers (CEDCs)

• Adult Entertainment Centers (AECs)

• Location-based VR Entertainment Centers (LBECs)

By Revenue Source

• Entry Fees & Ticket Sales

• Food and Beverages

• Merchandising

• Advertisement

• Others

By Visitor Group

• Families with Children 0-9

• Families with Children 10-12

• Teenagers 13-19

• Adults 20-25

• Adults Greater than 25