Report Overview

A spurring demand for protein-rich food products and convenience and increasing disposable income are expected to boost the growth of Saudi Arabia Meat Snacks Market during the forecast period between 2024 and 2030.

Saudi Arabia Meat Snacks Market - Industry Trends & Forecast Report, 2030

Saudi Arabia Meat Snacks Market size was estimated to be worth USD 219.84 million in 2023. During the forecast period between 2024 and 2030, Saudi Arabia Meat Snacks Market size is projected to grow at a CAGR of 7%, reaching a value of USD 350.38 million by 2030. Major growth factors for Saudi Arabia Meat Snacks Market include rapid urbanization and a growing workforce. The changing lifestyle of consumers is leading to a substantial rise in the demand for go-to snacking options with high nutritional value. In addition, the rising popularity of online grocery stores and the increasing availability of these products are anticipated to drive the Saudi Arabia Meat Snacks Market during the period in analysis.

Meat Snacks – Overview

Meat snacks are convenient meal items made from various raw meat ingredients. A range of meats, such as beef, turkey, chicken, and game meats like deer, elk, and bison, can be used to make meat snacks. They have a high protein content without any carbohydrates. They are usually eaten as a quick and easy snack or by athletes, hikers, and other outdoor enthusiasts as a source of protein. Meat snacks are a popular choice for high-protein or low-carb diets since they are often rich in protein and low in carbs, giving them a healthier alternative to standard snack foods.

Saudi Arabia Meat Snacks Market

Growth Drivers

Growing Awareness about Health Benefits of Meat Snacks

Meat snacks are a great way to get protein along with other essential elements like creatine, heme iron, and numerous vitamins. They fit in well with healthy lifestyles that need a lot of protein but not a lot of sugar or carbohydrates. The increasing health consciousness among consumers, particularly post the COVID-19 outbreak owing to the rising prevalence of various chronic and lifestyle diseases are anticipated to proliferate the growth of meat snacks market in Saudi Arabia. Protein-rich diets are becoming more and more popular among consumers due to their many health advantages, such as increased muscle growth, improved weight control, and longer-lasting energy.

Challenges

Associated Health Concerns Surrounding Processed Meat

Meat snacks are processed meat with high amount of artificial flavoring and preservatives, which may raise health concerns among consumers and may negatively impact the growth of Saudi Arabia Meat Snacks Market. The overconsumption of processed meat increases the risk of various chronic conditions, including high blood pressure, heart disease, chronic obstructive pulmonary disease (COPD). In addition, consumer shift towards plant-based meat snacks and their growing availability in online and offline stores may further hinder the market growth.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Meat Snacks Market

Intensifying geopolitical tensions in the Middle East could adversely affect Saudi Arabia Meat Snacks Market. Geopolitical issues and conflicts lead to supply chain disruption, which directly affects the meat trade between the countries. The sensitive condition surrounding the Red Sea is expected to disrupt the global poultry trade, which may result in a surge in its prices and delayed supply. These disruptions hindered the domestic and international production and supply of meat snacks, limiting their market growth in Saudi Arabia.

Saudi Arabia Meat Snacks Market

Segmental Coverage

Saudi Arabia Meat Snacks Market – By Type

Based on type, Saudi Arabia Meat Snacks Market is segmented into jerky, meat sticks, sausages, and others. The jerky segment holds the largest share of Saudi Arabia Meat Snacks Market. The growth of the jerky segment is mainly attributed to its long shelf life, which makes it a convenient option for storage, particularly for outdoor activities. Its high protein level makes it appealing to health-conscious customers who are searching for healthy snack choices. Jerkies are also available in a variety of flavors and meat types to cater to the different taste preferences of consumers.

Saudi Arabia Meat Snacks Market – By Source

On the basis of source, Saudi Arabia Meat Snacks Market is segmented into beef, poultry (turkey, chicken), lambs & goats, salmon, and others (venison, bison). The beef segment accounts for the highest market share. The increasing availability of halal beef meat snacks following Islamic laws acts as a major driving factor for its market growth. Furthermore, beef serves as a major source of high-protein and low-fat snacking options that do not need refrigeration, which makes it a good on-the-go snacking choice among consumers.

Saudi Arabia Meat Snacks Market – By Nature

Based on source, Saudi Arabia Meat Snacks Market is split into organic and conventional segments. The conventional segment holds a larger share in Saudi Arabia Meat Snacks Market. The segment’s growth is mainly attributed to the lower cost of conventional meat snacks which contain artificial flavoring and preservatives. The easy availability of conventional meat snacks acts as a major factor in its market growth. However, the organic meat snack segment is anticipated to register a high growth rate during the forecast period as these products are free from unwanted additives. Furthermore, rising consciousness towards sustainability also contributes to the growing demand for organic meat snacks.

Competitive Landscape

Major companies in the competitive Saudi Arabia Meat Snacks Market include Saudi Snack Foods Co Ltd (PepsiCo), Al-Watania Poultry, Halwani Bros Co., Sunbulah Group, Almunajem, Al Kabeer Group, Almarai Company, NADEC (National Agricultural Development Company), Tanmiah Food Group, and Saudi Meat Company (Seara). To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Scope of the Report

By Type

• Jerky

• Meat Sticks

• Sausages

• Others

By Source

• Beef

• Poultry (Turkey, Chicken)

• Lambs & Goats

• Salmon

• Others (Venison, Bison)

By Flavors

• Original   

• Peppered

• Teriyaki   

• Smoked  

• Others

By Nature

• Organic

• Conventional

By Distribution Channel

• Supermarkets & Hypermarkets

• Convenience Stores

• Grocery Stores    

• Restaurants

• Online Retail

• Others