Report Overview

Saudi Arabia Smart Bathroom Market - Industry Trends & Forecast Report, 2028

Saudi Arabia smart bathroom market size is projected to grow at a CAGR of 17.8% during the forecast period between 2022 and 2028. The increasing adoption of smart homes is the main factor driving the Saudi Arabia market. Accordingly, a variety of smart bathrooms are becoming more popular in both the residential and commercial sectors due to the increase in home improvement projects and bathroom renovations. Due to rising home and mortgage prices, increasing spending on remodeling or home improvement projects is also increasing product demand. In addition, Saudi Arabia smart bathroom market is being positively impacted by consumers' shifting preferences for bathrooms that offer a spa-like experience and have sensors-operated soap dispensers, faucets, and toilets built right in.

Saudi Arabia Smart Bathroom Market – Overview

Smart bathrooms are bathroom products that include smart features, such as sensors and automatic and touchless systems. Smart showers, smart toilets, and smart faucets are some of the smart bathroom products available in smart bathroom market. Smart showers use remote sensing to control temperature, duration, and flow via phone or voice activation when combined with home systems, such as Alexa. A smart toilet, similarly, has sensors that provide night lighting, automatic flushing, automatic opening, and closing of the lid.

Saudi Arabia Smart Bathroom Market

Growth Drivers

Rising demand for smart buildings and rapid urbanization

Rapid urbanization is a major factor driving the demand for smart buildings and is expected to boost the growth of Saudi Arabia smart bathroom market during the forecast period. Growing urban opportunities and a rapid rise in per capita income, which has catapulted consumer purchasing power, have resulted in a rapid rise in urbanization as people seek a better quality of life. Rapid technology progress and government initiatives have increased the demand for smart buildings. Smart bathrooms make use of cutting-edge technologies to make life easier and contribute to energy conservation.

Growing demand for smart bathroom products from hotels and restaurants

Smart technology is being quickly adopted by hotels and restaurants across Saudi Arabia to provide enhanced experiences to their guests. Among the most frequently used products in the industry are smart bathrooms, more specifically smart lighting, showers, and baths. Touchless soap dispensers and faucets are also common additions in a range of commercial settings, including malls, sports and recreation facilities, spas, and salons. Major factors driving the demand for touchless smart soap dispensers and faucets are COVID-19 pandemic measures. Due to an increased awareness of hygiene and efforts to stop the spread of disease, commercial spaces have installed touchless soap and disinfectant dispensers. Automated/smart soap dispensers and faucets are expected to grow in popularity due to this growing trend.

Restraints

Higher cost of installation of a smart bathroom

A separate device is needed to make a smart bathroom more receptive to human behavior. This increases the cost of installation and finishing, which is anticipated to limit the market growth. Most smart bathroom products employ physical signal-detection sensors, which are predicted to drive up the cost of installing smart bathrooms and thereby restraining the market expansion. Another factor that could slow the market growth is smart technology depends so heavily on the internet. As a result, smart bathroom could face problems when there is bad weather or no connectivity.

Impact of COVID-19 on Saudi Arabia Smart Bathroom Market

Due to mandatory lockdowns, the COVID-19 pandemic disrupted the production of many products in the smart bathroom industry. It has, however, an increasing demand for touchless smart soap dispensers and faucets. Touchless soap and disinfectant dispensers were installed in commercial establishments to promote hygiene and prevent disease spread. To keep their businesses growing after the COVID-19 pandemic, companies involved in the smart bathroom are focusing on high-growth end-users such as hotels and restaurants.

Segmental Coverage

Saudi Arabia Smart Bathroom Market – By Product Type

By product type, Saudi Arabia smart bathroom market is categorized into Toilet, Faucet, Shower, Dispensers, and other segments. Smart Toilet is expected to account for the largest share of the market during the forecast period. Due to their advanced features, such as, self-cleaning and self-deodorizing, hi-tech or smart toilets are popular and environmentally friendly products in the smart bathroom. Hi-tech toilets are widely used in homes and commercial buildings, as they combine several features, such as hands-free flushing, motion-activated seats, built-in night lights, and heated seats. The flushing of the smart toilets, which is activated by digital smart controls, promotes hygiene and is expected to have a positive impact and grow in popularity in the post COVID-19 pandemic era. Moreover, smart faucets are expected to grow significantly during the forecast period. Smart faucets are also environmentally friendly and efficient because they can be wirelessly programmed to flush automatically. It also eliminates the need to manually operate the faucet, which is a safety precaution during the COVID-19 pandemic. Product developments and innovations based on technology integration via various smart voice devices, such as Google Home or Amazon's Alexa, are expected to drive the growth of the smart bathroom market in Saudi Arabia during the forecast period.

Saudi Arabia Smart Bathroom Market - By Application

By application, Saudi Arabia smart bathroom market is divided into Residential (Apartment Buildings, Independent Housings, and Others), and Commercial (Retail, Healthcare, Hospitality, Government, Transportation, and Others) segments. Due to significant expansion in the commercial segment, the Non-Residential (Commercial) segment is expected to dominate the smart bathroom market with a higher market share. Touch-enabled smart bathroom fixtures are popular in commercial settings, such as hotels, shopping mall restrooms, restaurants, public washrooms and toilets, hospitals, airports, railway stations, high-end office spaces, cinema halls, and other recreational and utility areas.

Saudi Arabia Smart Bathroom Market - By Sales Channel

By sales channel, Saudi Arabia smart bathroom market is divided into In-Store and Online segments. Because of COVID-19 pandemic, many consumers switched to online shopping and will continue to buy products online, resulting in the growth of the online distribution channel. The offline segment will also grow steadily over the forecast period. Both segments are expected to contribute to the growth of the smart bathroom market.

Competitive Landscape

Saudi Arabia smart bathroom market is highly competitive. Major companies in the market include TOILITECH, Masco Corporation, Kohler Co, and Bradley Corporation. These market leaders use key strategies, such as new product and service launches, mergers and acquisitions, partnerships, collaborations, and joint ventures. To further grow their market share, these companies are also focusing on investing in innovations and expansions.

Recent Developments

• In November 2020 - Masco Corporation, a manufacturer of branded home improvement and building products, announced that its majority-owned subsidiary Hansgrohe SE had agreed to purchase a majority stake in the Dutch company Easy Sanitary Solutions (ESS), an inventor, developer, and manufacturer of Easy Drain shower channels and offers a wide range of products for barrier-free showering and bathroom wall niches. ESS operates as a subsidiary of Hansgrohe SE.

Scope of the Report

By Product Type

• Toilet

• Faucet

• Shower

• Dispensers

• Others

By Application

• Residential

1. Apartment Buildings

2. Independent Housings

3. Others

• Commercial

1. Retail

2. Healthcare

3. Hospitality

4. Government

5. Transportation

6. Others

By Sales Channel

• In-Store

• Online

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Smart Bathroom Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising demand for smart homes
         2. Growing awareness regarding health & hygiene
      2. Restraints
         1. High repair and maintenance costs
      3. Opportunity
         1. Growing adoption of smart commodes, faucets, and showers among commercial settings
         2. High growth of travel and tourism
      4. Challenges
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Smart Bathroom Market Overview
   1. Market Size & Forecast by Value, 2018–2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Toilet
         2. Faucet
         3. Shower
         4. Dispensers
         5. Others
      2. By Application
         1. Residential
            1. Apartment Buildings
            2. Independent Housings
            3. Others
         2. Commercial
            1. Retail
            2. Healthcare
            3. Hospitality
            4. Government
            5. Transportation
            6. Others
      3. By Sales Channel
         1. In-Store
         2. Online
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis, 2021
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on Saudi Arabia Smart Bathroom Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. TOILITECH
   2. Masco Corporation
   3. Kohler Co
   4. Bradley Corporation
   5. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1  Saudi Arabia Smart Bathroom Market Segmentation

Figure 2  Saudi Arabia Smart Bathroom Market Value Chain Analysis

Figure 3  Company Market Share Analysis, 2021

Figure 4  Saudi Arabia Smart Bathroom Market Size, By Value (USD Million), 2018–2028

Figure 5  Saudi Arabia Smart Bathroom Market Share, By Product Type, By Value, 2018–2028

Figure 6  Saudi Arabia Smart Bathroom Market Share, By Application, By Value, 2018–2028

Figure 7  Saudi Arabia Smart Bathroom Market Share, By Sales Channel, By Value, 2018–2028

List of Tables

Table 1       Saudi Arabia Smart Bathroom Market Share, By Product Type, By Value, 2018–2028

Table 2       Saudi Arabia Smart Bathroom Market Share, By Application, By Value, 2018–2028

Table 3       Saudi Arabia Smart Bathroom Market Share, By Sales Channel, By Value, 2018–2028

Table 4       TOILITECH Company Overview

Table 5       TOILITECH Financial Overview

Table 6       Masco Corporation Company Overview

Table 7       Masco Corporation Financial Overview

Table 8       Kohler Co Company Overview

Table 9       Kohler Co Financial Overview

Table 10      Bradley Corporation Company Overview

Table 11      Bradley Corporation Financial Overview