Report Overview

Saudi Arabia Video Streaming (Streaming Media) Market – Industry Trends & Forecast Report, 2031

Saudi Arabia Video Streaming (Streaming Media) Market size was estimated at USD 1,812.56 million in 2024. During the forecast period between 2025 and 2031, Saudi Arabia Video Streaming (Streaming Media) Market size is projected to expand at a CAGR of 14.6% reaching a value of USD 4,705.27 million by 2031. Prominent drivers of the market include the widespread availability of high-speed internet and continuous investments in broadband infrastructure, enabling seamless video streaming and enhancing user experience. Additionally, the growing reliance of millennials on mobile devices and the increasing adoption of smart TVs with pre-installed streaming apps are fueling market expansion. The integration of shopping features within streaming platforms is further transforming the industry by merging entertainment and e-commerce, creating new revenue opportunities. Moreover, regulatory frameworks supporting content management, intellectual property rights, and digital rights are fostering a favorable market environment. Strategic collaborations between streaming platforms, telecom providers, content creators, and influencers are also driving market growth by enabling innovative marketing campaigns, exclusive content deals, and promotional strategies that enhance user engagement.

Video Streaming (Streaming Media) – Overview

Video streaming enables real-time video transmission over the internet, allowing users to watch content instantly without downloading. It ensures smooth playback through adaptive bitrate streaming, adjusting video quality based on internet speed. Commonly used for on-demand contents like movies, TV shows, and live events, it supports various formats, including HD and 4K, for different devices. Widely adopted in education for online courses and webinars, it also powers video conferencing. With subscription-based models reducing the need for physical media, video streaming is gaining popularity globally, driven by increasing internet accessibility and the growing demand for flexible, on-the-go entertainment.

Saudi Arabia Video Streaming (Streaming Media) Market

Growth Drivers

Saudi Government’s Supportive Initiatives

The Vision 2030 has significantly accelerated the growth of Saudi Arabia Video Streaming (Steaming Media) Market by fostering digital transformation and enhancing media infrastructure. Government-led initiatives aimed at improving high speed internet accessibility, supporting local content production, and modernizing the broadcasting industry have played a crucial role in shaping the sector. Investments in advanced broadband infrastructure and 5G networks have enabled seamless streaming experiences, while policies promoting digital media and entertainment have encouraged the entry of international and regional players. Additionally, Saudi Arabia is actively positioning itself as a media hub through mega projects like NEOM and the Red Sea tourism initiative, which integrate state of the art entertainment and digital broadcasting facilities. Regulatory advancements addressing content policies, intellectual property rights, and digital rights management further support industry expansion. The government’s emphasis on local content production aligns with cultural representation, encouraging collaborations between content creators, telecom firms, and streaming platforms. Moreover, strategic partnerships between streaming services and telecom companies facilitate bundled offerings, enhancing user engagement. The rise of 4K and 5G-powered live broadcasting is revolutionizing the viewing experience, ensuring high quality content delivery. These initiatives not only boost the growth of Saudi Arabian media industry but also create opportunities for global players to tap into the growing demand for on-demand and live-streamed content. As a result, Saudi Arabia Video Streaming (Steaming Media) Market continues to thrive, driven by strong government backing, evolving digital policies, and increasing consumer demand for diverse, high-quality content.

Challenges

High Subscription Costs

High subscription costs could be a key restraining factor for the growth of Saudi Arabia Video Streaming (Steaming Media) Market. Premium streaming services often charge high fees, limiting accessibility for price-sensitive consumers. Additionally, the absence of affordable local alternatives and bundled subscription options further discourages widespread adoption. Many users seek free or ad-supported platforms, reducing potential revenue for paid services. Moreover, economic factors, including inflation and changing consumer spending habits, impact subscription renewals. While deepening internet penetration and digital transformation drive market expansion, high costs remain a barrier, compelling streaming providers to explore competitive pricing models and flexible plans to attract and retain subscribers.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Video Streaming (Streaming Media) Market

Escalating geopolitical tensions could significantly impact the growth of Saudi Arabia Video Streaming (Streaming Media) Market. Trade restrictions and economic uncertainties may disrupt content licensing, investment inflows, and partnerships with global streaming providers. Rising regulatory scrutiny and potential censorship measures could further limit content availability, affecting user engagement. Additionally, fluctuating foreign exchange rates and supply chain disruptions may increase operational costs for streaming platforms. Consumer spending patterns may also shift due to economic instability, reducing subscription growth. To mitigate risks, streaming companies may need to focus on localized content, strategic collaborations, and adaptive pricing models to sustain market growth amid geopolitical uncertainties.

Saudi Arabia Video Streaming (Streaming Media) Market

Segmental Coverage

Saudi Arabia Video Streaming (Streaming Media) Market – By Revenue Model

Based on revenue model, Saudi Arabia Video Streaming (Streaming Media) Market is divided into Subscription-based Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), Transactional Video on Demand (TVOD), and Hybrid Models segments. The SVOD segment holds the largest share of Saudi Arabia Video Streaming (Streaming Media) Market by revenue model. It is driven by increasing consumer demand for ad-free experiences, exclusive content, and flexible viewing options. Major global platforms, like Netflix, Shahid, and Amazon Prime, offer subscribers unlimited access to diverse content for a fixed monthly or annual fee, resembling traditional TV packages but with greater flexibility and no long-term commitments. Saudi Arabia has one of the highest VOD adoption rates in the Gulf, averaging three subscriptions per user, reflecting the region’s growing shift towards digital entertainment. The under-25 demographic, despite lower income levels, is a key driver of this growth due to their preference for on-demand and digital-first content consumption. Additionally, the Kingdom’s young, tech-savvy population, strong economic outlook, and Vision 2030 initiatives have further fueled SVOD expansion. With deepening smartphone penetration and advanced digital infrastructure, Saudi consumers increasingly rely on streaming platforms for entertainment. The ongoing investment in local and international content by major players reinforces the dominance of the SVOD model, securing its position as the leading revenue driver in Saudi Arabia Video Streaming (Streaming Media) Market.

Saudi Arabia Video Streaming (Streaming Media) Market – By Streaming Type

By streaming type, Saudi Arabia Video Streaming (Streaming Media) Market is bifurcated into Live/Linear Video Streaming and Non-Linear Video Streaming segments.

Saudi Arabia Video Streaming (Streaming Media) Market – By End user

On the basis of end user, Saudi Arabia Video Streaming (Streaming Media) Market is split into Personal and Commercial segments.

Competitive Landscape

Major players operating in Saudi Arabia Video Streaming (Streaming Media) Market include Netflix, Shahis (MBC Group), Amazon Prime Video, Disney+, Anghami, Spotify, OSN Streaming, Apple TV+, StarzPlay, and YouTube Premium. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In February 2025 - Salam partnered with CDNetworks to enhance internet quality in Saudi Arabia, catering to the growing demand for low-latency services in gaming, streaming, and digital content delivery. The collaboration aims to provide high-speed, reliable connectivity, addressing the Kingdom’s increasing digital needs.

Scope of the Report

By Revenue Model

• Subscription-based Video on Demand (SVOD)

• Advertising-based Video on Demand (AVOD)

• Transactional Video on Demand (TVOD)

• Hybrid Models

By Streaming Type

• Live/Linear Video Streaming

• Non-Linear Video Streaming

By End User

• Personal

• Commercial

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Video Streaming (Streaming Media) Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing Availability of High-Speed Internet
         2. Young & Tech-Savvy Population
         3. Government Initiatives
      2. Restraints
         1. High Subscription Costs
         2. Bandwidth & Infrastructure Limitations
      3. Opportunities
         1. Rising Esports & Gaming Content
         2. Strategic Partnerships & Bundling
      4. Challenges
         1. Piracy & Content Security Issues
         2. Competition from Global & Regional Players
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Video Streaming (Streaming Media) Market: Marketing Strategies
5. Saudi Arabia Video Streaming (Streaming Media) Market: Pricing Analysis
6. Saudi Arabia Video Streaming (Streaming Media) Market Overview
   1. Market Size & Forecast, 2019–2031
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Revenue Model
         1. Subscription-Based Video on Demand (SVOD)
         2. Advertising-Based Video on Demand (AVOD)
         3. Transactional Video on Demand (TVOD)
         4. Hybrid Models
      2. By Streaming Type
         1. Live/Linear Video Streaming
         2. Non-Linear Video Streaming
      3. By End User
         1. Personal
         2. Commercial
7. Competitive Landscape
   1. List of Key Players and Their End Users
   2. Saudi Arabia Video Streaming (Streaming Media) Company Market Share Analysis, 2024
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Video Streaming (Streaming Media) Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
   1. Netflix
   2. Shahid (MBC Group)
   3. Amazon Prime Video
   4. Disney+
   5. Anghami
   6. Spotify
   7. OSN Streaming
   8. Apple TV+
   9. StarzPlay
   10. YouTube Premium
   11. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Saudi Arabia Video Streaming (Streaming Media) Market Segmentation

Figure 2   Saudi Arabia Video Streaming (Streaming Media) Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2024

Figure 4   Saudi Arabia Video Streaming (Streaming Media) Market Size, By Value (USD Million), 2019–2031

Figure 5   Saudi Arabia Video Streaming (Streaming Media) Market Share, By Revenue Model, By Value (USD Million) 2019–2031

Figure 6   Saudi Arabia Video Streaming (Streaming Media) Market Share, By Streaming Type, By Value (USD Million) 2019–2031

Figure 7   Saudi Arabia Video Streaming (Streaming Media) Market Share, By End User, By Value (USD Million) 2019–2031

List of Tables

Table 1      Saudi Arabia Video Streaming (Streaming Media) Market Share, By Revenue Model, By Value (USD Million) 2019–2031

Table 2      Saudi Arabia Video Streaming (Streaming Media) Market Share, By Streaming Type, By Value (USD Million) 2019–2031

Table 3      Saudi Arabia Video Streaming (Streaming Media) Market Share, By End User, By Value (USD Million) 2019–2031

Table 4      Netflix Company Overview

Table 5      Netflix Financial Overview

Table 6      Shahid (MBC Group) Company Overview

Table 7      Shahid (MBC Group) Financial Overview

Table 8      Amazon Prime Video Company Overview

Table 9      Amazon Prime Video Financial Overview

Table 10    Disney+ Company Overview

Table 11    Disney+ Financial Overview

Table 12    Anghami Company Overview

Table 13    Anghami Financial Overview

Table 14    Spotify Company Overview

Table 15    Spotify Financial Overview

Table 16    OSN Streaming Company Overview

Table 17    OSN Streaming Financial Overview

Table 18    Apple TV+ Company Overview

Table 19    Apple TV+ Financial Overview

Table 20    StarzPlay Company Overview

Table 21    StarzPlay Financial Overview

Table 22    YouTube Premium Company Overview

Table 23    YouTube Premium Financial Overview