Report Overview

Saudi Arabia Vinyl Flooring Market – Industry Trends & Forecast Report, 2029

Saudi Arabia vinyl flooring market size was estimated at USD 281.59 million in 2022. During the forecast period between 2023 and 2029, the size of Saudi Arabia vinyl flooring market is projected to grow at a CAGR of 6.7% reaching a value of USD 416.13 million by 2029. A major factor driving the expansion of Saudi Arabia vinyl flooring market is a growing demand for vinyl flooring due to its durability, low maintenance, and aesthetic appeal. The market has also experienced a shift toward eco-friendly and sustainable vinyl flooring options, driven by increasing environmental awareness. Also, technological advancements have led to the introduction of innovative vinyl flooring designs, patterns, and textures, enhancing consumer choices. Further, the rise in construction activities, including residential and commercial projects, has propelled the demand for vinyl flooring in Saudi Arabia. Overall, the market is expected to continue its growth trajectory, driven by evolving consumer preferences and the construction industry's expansion.

Saudi Arabia Vinyl Flooring Market - Overview

Vinyl flooring is a versatile and popular type of flooring that replicates the look of natural materials like wood or stone. It is composed of several layers, including a durable wear layer, a printed design layer, and a resilient backing layer. Vinyl flooring offers numerous benefits, such as affordability, durability, and easy maintenance. It is resistant to scratches, stains, and moisture, making it suitable for high-traffic areas and spaces prone to spills, such as kitchens and bathrooms. Vinyl flooring comes in various styles, colors, and patterns, allowing homeowners to achieve their desired aesthetic. Its installation options include glue-down, peel-and-stick, and click-lock systems, catering to different preferences and installation requirements.

Growth Drivers

Increasing Number of Infrastructure Development Projects in Saudi Arabia

A major growth driver for Saudi Arabia vinyl flooring market is the surging number of infrastructure development project across the kingdom. With ambitious projects such as NEOM, Vision 2030, and various construction initiatives, the demand for durable, cost-effective, and visually appealing flooring solutions has significantly risen. Vinyl flooring, known for its versatility, easy installation, and low maintenance requirements, has gained traction in both residential and commercial sectors. Also, the government's focus on enhancing the healthcare, education, and hospitality sectors has further propelled the demand for vinyl flooring, as it offers hygienic, eco-friendly, and aesthetically pleasing options. The combination of these factors creates a promising landscape for the expansion of the Saudi Arabia vinyl flooring market.

Restraints

Stringent Regulations

In the rapidly expanding Saudi Arabian vinyl flooring market, regulatory constraints pose a significant challenge to industry growth. The government's stringent regulations on chemical usage and environmental sustainability standards have led to increased compliance requirements for vinyl flooring manufacturers. Strict guidelines for emissions, hazardous substances, and waste management impact the production processes, distribution, and installation practices. These regulations not only add complexity to the supply chain but also increase operational costs for market players. Further, the restrictions on imported vinyl flooring products limit the options available to consumers and hinder market competitiveness. Thus, the Saudi Arabia vinyl flooring market struggles to navigate the regulatory landscape while maintaining profitability and satisfying consumer demand.

Impact of COVID-19 on Saudi Arabia Vinyl Flooring Market

The COVID-19 pandemic significantly impacted Saudi Arabia vinyl flooring market. With the implementation of lockdown measures and restrictions on construction activities, the demand for vinyl flooring experienced a decline. The disruption in the supply chain and logistical challenges also affected the availability of raw materials and hindered production. Also, the economic downturn and reduced consumer spending further dampened the market growth. However, as the situation improves and the vaccination efforts progress, the market is expected to recover gradually. The growing awareness of hygiene and cleanliness is likely to drive the demand for vinyl flooring, particularly in sectors such as healthcare and hospitality.

Saudi Arabia Vinyl Flooring Market

Segmental Coverage

Saudi Arabia Vinyl Flooring Market – By Product Type

On the basis of product type, Saudi Arabia vinyl flooring market is divided into Luxury Vinyl Tiles (LVT), Vinyl Sheets, and Vinyl Composite Tile segments. These segments collectively represent the diverse range of vinyl flooring options available in the Saudi Arabian market. Luxury Vinyl Tiles (LVT) are renowned for their premium quality, durability, and aesthetic appeal, making them a popular choice for both residential and commercial spaces. Vinyl Sheets offer versatility and ease of installation, while Vinyl Composite Tiles provide a cost-effective solution without compromising on quality. Together, these segments contribute to the thriving vinyl flooring market in Saudi Arabia.

Saudi Arabia Vinyl Flooring Market – By Material

By material, Saudi Arabia vinyl flooring market is divided into Wood Plastic Composite (WPC) and Stone Plastic Composite (SPC) segments. WPC flooring combines wood fibers and plastic polymers, offering a durable and cost-effective option with a natural wood-like appearance. On the other hand, SPC flooring comprises limestone and PVC materials, providing exceptional strength, stability, and moisture resistance. Both segments cater to the growing demand for versatile and resilient flooring solutions in Saudi Arabia, with WPC and SPC leading the way in terms of market share and popularity.

Saudi Arabia Vinyl Flooring Market – By End User

Based on end user, Saudi Arabia vinyl flooring market is divided into Residential, Healthcare, Education, Industrial, and Hospitality segments. The residential segment is the largest end user in the Saudi Arabia vinyl flooring market. This segment caters to the flooring needs of residential properties such as houses, apartments, and villas. The demand for vinyl flooring in residential spaces is driven by the product’s durability, affordability, and aesthetic appeal. With a growing population and increasing urbanization in Saudi Arabia, the residential sector has witnessed significant development, leading to a higher demand for vinyl flooring. The residential segment's prominence in the market indicates the strong preference for vinyl flooring among homeowners in the country.

Saudi Arabia Vinyl Flooring Market – By Distribution Channel

Based on distribution channel, Saudi Arabia vinyl flooring market is divided into Contractors, Specialty Stores, Home Centers, and Online segments. The contractors segment dominates the Saudi Arabia vinyl flooring market. Contractors play a crucial role in the installation and maintenance of vinyl flooring, making them a significant part of the market. They are responsible for handling projects in various sectors, including commercial, residential, and industrial. With their expertise and wide-ranging clientele, contractors contribute significantly to the overall demand for vinyl flooring in Saudi Arabia. While specialty stores, home centers, and online segments also play a role in the market, the contractors segment stands out as the largest due to its involvement in the entire process, from procurement to installation and beyond.

Competitive Landscape

Major players in the Saudi Arabia vinyl flooring market include Abdul Rahman Al Shareef Group, Al Souriya, Armstrong Flooring Inc., Forbo Holding AG, Gerflor Group, Highmoon Home Furnitures Trading LLC, KhalidSaad Trading Co., Nesma Group Co., Polyflor Ltd, and Toli Floor Corp. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product Type

• Luxury Vinyl Tiles (LVT)

• Vinyl Sheets

• Vinyl Composite Tile

By Material

• Wood Plastic Composite

• Stone Plastic Composite

By End User

• Residential

• Healthcare

• Education

• Industrial

• Hospitality

By Distribution Channel

• Contractors

• Specialty Stores

• Home Centers

• Online

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Vinyl Flooring Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Easy Installation and Maintenance
         2. Cost-Effectiveness
      2. Restraints
         1. Competition from Alternative Flooring Materials
         2. Fluctuations in Raw Material Prices
      3. Opportunities
         1. Green Building Initiatives
         2. Renovation and Remodeling Activities
      4. Challenges
         1. Limited Awareness
         2. Impact of COVID-19 Pandemic
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Saudi Arabia Vinyl Flooring Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Luxury Vinyl Tiles (LVT)
         2. Vinyl Sheets
         3. Vinyl Composite Tile
      2. By Material
         1. Wood Plastic Composite
         2. Stone Plastic Composite
      3. By End User
         1. Residential
         2. Healthcare
         3. Education
         4. Industrial
         5. Hospitality
         6. Other
      4. By Distribution Channel
         1. Contractors
         2. Specialty Stores
         3. Home Centers
         4. Online
         5. Other
5. Competitive Landscape
   1. List of Key Players and Their Range
   2. Saudi Arabia Vinyl Flooring Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
6. Impact of Covid-19 on Saudi Arabia Vinyl Flooring Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. Abdul Rahman Al Shareef Group
   2. Al Souriya
   3. Armstrong Flooring Inc.
   4. Forbo Holding AG
   5. Gerflor Group
   6. Highmoon Home Furnitures Trading LLC
   7. KhalidSaad Trading Co.
   8. Nesma Group Co.
   9. Polyflor Ltd
   10. Toli Floor Corp.
   11. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       Saudi Arabia Vinyl Flooring Market Segmentation

Figure 2       Saudi Arabia Vinyl Flooring Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Saudi Arabia Vinyl Flooring Market Size, By Value (USD Billion), 2019–2029

Figure 5       Saudi Arabia Vinyl Flooring Market Share, By Product Type, By Value, 2019–2029

Figure 6       Saudi Arabia Vinyl Flooring Market Share, By Material, By Value, 2019–2029

Figure 7       Saudi Arabia Vinyl Flooring Market Share, By End User, By Value, 2019–2029

Figure 8       Saudi Arabia Vinyl Flooring Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables      

Table 1        Saudi Arabia Vinyl Flooring Market Size, By Product Type, By Value, 2019−2029

Table 2        Saudi Arabia Vinyl Flooring Market Size, By Material, By Value, 2019−2029

Table 3        Saudi Arabia Vinyl Flooring Market Size, By End User, By Value, 2019−2029

Table 4        Saudi Arabia Vinyl Flooring Market Size, By Distribution Channel, By Value, 2019−2029

Table 5        Abdul Rahman Al Shareef Group Company Overview

Table 6        Abdul Rahman Al Shareef Group Financial Overview

Table 7        Al Souriya Company Overview

Table 8        Al Souriya Financial Overview

Table 9        Armstrong Flooring Inc. Company Overview

Table 10      Armstrong Flooring Inc. Financial Overview

Table 11      Forbo Holding AG Company Overview

Table 12      Forbo Holding AG Financial Overview

Table 13      Gerflor Group Company Overview

Table 14      Gerflor Group Financial Overview

Table 15      Highmoon Home Furnitures Trading LLC Company Overview

Table 16      Highmoon Home Furnitures Trading LLC Financial Overview

Table 17      KhalidSaad Trading Co. Company Overview

Table 18      KhalidSaad Trading Co. Financial Overview

Table 19      Nesma Group Co. Company Overview

Table 20      Nesma Group Co. Financial Overview

Table 21      Polyflor Ltd Company Overview

Table 22      Polyflor Ltd Financial Overview

Table 23      Toli Floor Corp. Company Overview

Table 24      Toli Floor Corp. Financial Overview