Report Overview

Thailand Air Conditioners Market – Industry Trends & Forecast Report, 2030

Thailand Air Conditioners Market size was estimated at USD 239.45 million in 2023. During the forecast period between 2024 and 2029, the size of Thailand Air Conditioners Market is projected to grow at a CAGR of 4.15% reaching a value of USD 305.65 million by 2030. The Thailand Air Conditioners Market is driven by several factors, including the country's tropical climate, increasing urbanization, rising disposable income, and a growing demand for energy-efficient cooling solutions. The Thai government's initiatives to promote sustainable and eco-friendly technologies also contribute to the market's growth. Additionally, advancements in technology, changing consumer preferences, and the construction boom in residential and commercial sectors further propel the demand for air conditioners in Thailand.

Air Conditioners – Overview

Air conditioners are electronic devices designed to regulate indoor temperature and humidity by cooling and dehumidifying the air. They consist of components such as a compressor, condenser, evaporator, and refrigerant, working together to transfer heat from inside to outside. Split systems have indoor and outdoor units connected by refrigerant lines, while portable units are standalone and window units fit into windows. ACs enhance comfort in homes, offices, and vehicles, providing relief during hot weather. Energy-efficient models prioritize sustainability. Regular maintenance ensures optimal performance and longevity. Advancements include smart features and eco-friendly refrigerants, aligning with evolving consumer preferences.

Thailand Air Conditioners Market

Growth Drivers

Thriving Tourism Sector Spurring Demand for Air Conditioners in Thailand

The burgeoning tourism industry in Thailand stands as a formidable growth driver for the country's air conditioner market. As more tourists flock to tropical destinations, the demand for cooling solutions intensifies. It, in turn, drives the sales of air conditioners. Hotels, resorts, and other hospitality sectors prioritize air conditioning systems, fostering robust market growth. The trend capitalizes on the influx of visitors but also ensures sustained demand from the hospitality sector, propelling the Thailand Air Conditioners Market to new heights.

Challenges

Volatile Raw Material Prices Could Affect Profitability

The Thailand Air Conditioners Market faces the formidable restraint of fluctuating raw material prices. The volatility in the costs of essential components used in air conditioner manufacturing poses a challenge for industry players. Fluctuations in prices of materials like metals, plastics, and electronic components can disrupt production planning and impact profit margins. The unpredictability necessitates agile supply chain management strategies and pricing models to navigate the market effectively. Mitigating the impact of raw material price variations becomes crucial for sustaining growth and profitability in Thailand's dynamic air conditioner market.

Impact of Escalating Geopolitical Tensions on Thailand Air Conditioners Market

Escalating geopolitical tensions, such as the Russia-Ukraine war, have significantly impacted Thailand Air Conditioners Market. The conflict disrupted the global supply chain, causing a surge in raw material prices and transportation costs. Consequently, Thailand, a major player in the air conditioner manufacturing industry, faced supply chain disruptions and increased production expenses. Additionally, uncertainties surrounding geopolitical developments have led to a decline in consumer confidence, affecting purchasing behavior. Fluctuations in demand, supply shortages, and increased manufacturing expenses, posing challenges to both producers and consumers in Thailand Air Conditioners Market. The ongoing geopolitical tensions continue to create a volatile environment, influencing the market's growth and stability.

Thailand Air Conditioners Market

Segmental Coverage

Thailand Air Conditioners Market – By Type

Based on type, Thailand Air Conditioners Market is divided into Split, VRF, Window, Chiller segments. The split segment dominates the market, holding the largest share. Split air conditioners are widely adopted in both residential and commercial spaces due to their efficiency, flexibility, and ease of installation. The demand for split air conditioners is driven by their ability to provide individualized climate control, making them a popular choice among consumers.

Thailand Air Conditioners Market – By Technology

Based on technology, Thailand Air Conditioners Market is divided into Manual and Automatic segments. The automatic technology is a larger segment, indicating the growing preference for automated and smart air conditioning systems. The integration of smart technologies enables users to control and monitor their air conditioners remotely, enhancing convenience and energy efficiency. The trend aligns with the broader shift towards automation and smart home solutions in the consumer electronics market.

Thailand Air Conditioners Market– By Application

By application, Thailand Air Conditioners Market is divided into Residential and Commercial/Industrial segments. The residential segment holds a major market share, reflecting the widespread use of air conditioners in homes across the country. Factors such as rising temperatures, improved living standards, and increasing disposable income contribute to the strong demand for residential air conditioning. As consumers seek enhanced comfort and climate control in their living spaces, the residential segment remains pivotal in driving the overall growth of the Air Conditioner Market in Thailand.

Thailand Air Conditioners Market– By Distribution Channel

By distribution channel, Thailand Air Conditioners Market is divided into Online Retail and Retail Shop segments. The retail shop segment is the largest, emphasizing the significance of traditional brick-and-mortar stores in the distribution of air conditioning products. While online retail is gaining traction, especially for research and initial exploration, consumers often prefer physical stores for the purchase of air conditioners. The retail shop segment's dominance highlights the importance of in-person interactions, product demonstrations, and after-sales services in the air conditioning market ecosystem.

Competitive Landscape

Major players in the Thailand Air Conditioners Market include Daikin Industries (Thailand) Co., Ltd, Toshiba Carrier (Thailand) Co., Ltd, Thai Samsung Electronics Co., Ltd, Mitsubishi Electric Consumers Product (Thailand) Co., Ltd, LG Electronics (Thailand) Co., Ltd, Panasonic Solutions (Thailand) Co., Ltd, Haier, Sharp Thai Co., Ltd, and Midea. To enhance their market share and expand their reach, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• July 2023 – LG Thailand launched its latest product, Multi V i, in the Park Hyatt Bangkok Grand Ballroom. The HVAC system includes Variable Refrigerant Flow (VRF) technology, as well as LG's innovative Artificial Intelligence (AI) engine.

Scope of Report

By Type

• Split

• VRF

• Window

• Chiller

By Technology

• Manual

• Automatic

By Application

• Residential

• Commercial/Industrial

By Distribution Channel

• Online Retail

• Retail Shop

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Thailand Air Conditioners Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing production capacity in the country
         2. Growing tourism industry
      2. Restraints
         1. Fluctuations in raw material prices
         2. Shortage of skilled labor in the manufacturing industry
      3. Opportunities
         1. Increasing preference for inverter technology
         2. Expansion of e-commerce:
      4. Challenges
         1.  Competition from alternative cooling solutions
         2. Shifting consumer preferences
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Thailand Air Conditioners Market Overview
   1. Market Size & Forecast by Value & Volume, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Split
         2. VRF
         3. Window
         4. Chiller
         5. Other
      2. By Technology
         1. Manual
         2. Automatic
      3. By Application
         1. Residential
         2. Commercial/Industrial
      4. By Deployment Model
         1. Online Retail
         2. Retail Shop
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Thailand Air Conditioners Company Market Share Analysis, 2023
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on Thailand Air Conditioners Market
7.  Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
   1. Daikin Industries (Thailand) Co., Ltd
   2. Toshiba Carrier (Thailand) Co., Ltd
   3. Thai Samsung Electronics Co., Ltd
   4. Mitsubishi Electric Consumers Product (Thailand) Co., Ltd
   5. LG Electronics (Thailand) Co., Ltd
   6. Panasonic Solutions (Thailand) Co., Ltd
   7. Haier
   8. Sharp Thai Co., Ltd
   9. Midea
   10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1   Thailand Air Conditioners Market Segmentation

Figure 2   Thailand Air Conditioners Market Value Chain Analysis

Figure 3   Company Market Share Analysis, 2023

Figure 4   Thailand Air Conditioners Market Size, By Value (USD Billion), 2019–2030

Figure 5   Thailand Air Conditioners Market Share, By Type, By Value, 2019–2030

Figure 6   Thailand Air Conditioners Market Share, By Technology, By Value, 2019–2030

Figure 7   Thailand Air Conditioners Market Share, By Application, By Value, 2019–2030

Figure 8   Thailand Air Conditioners Market Share, By End-User, By Value, 2019–2030

List of Tables

Table 1      Thailand Air Conditioners Market Size, By Type, By Value, 2019–2030

Table 2      Thailand Air Conditioners Market Size, By Technology, By Value, 2019–2030

Table 3      Thailand Air Conditioners Market Size, By Application, By Value, 2019–2030

Table 4      Thailand Air Conditioners Market Size, By End-User, By Value, 2019–2030

Table 5      Daikin Industries (Thailand) Co., Ltd Company Overview

Table 6      Daikin Industries (Thailand) Co., Ltd Financial Overview

Table 7      Toshiba Carrier (Thailand) Co., Ltd Company Overview

Table 8      Toshiba Carrier (Thailand) Co., Ltd Financial Overview

Table 9      Thai Samsung Electronics Co., Ltd Company Overview

Table 10    Thai Samsung Electronics Co., Ltd Financial Overview

Table 11    Mitsubishi Electric Consumers Product (Thailand) Co., Ltd Company Overview

Table 12    Mitsubishi Electric Consumers Product (Thailand) Co., Ltd Financial Overview

Table 13    LG Electronics (Thailand) Co., Ltd Company Overview

Table 14    LG Electronics (Thailand) Co., Ltd Financial Overview

Table 15    Panasonic Solutions (Thailand) Co., Ltd Company Overview

Table 16    Panasonic Solutions (Thailand) Co., Ltd Financial Overview

Table 17    Haier Company Overview

Table 18    Haier Financial Overview

Table 19    Sharp Thai Co., Ltd Company Overview

Table 20    Sharp Thai Co., Ltd Financial Overview

Table 21    Midea Company Overview

Table 22    Midea Financial Overview