Report Overview

United States Color Cosmetics Market - Industry Trends & Forecast Report, 2029

The United States color cosmetics market size is projected to grow at a CAGR of 6.5% during the forecast period of 2023 and 2029. The market is flourishing at a steady rate owing to the rising purchasing power of consumers, especially among the female demographic along with an increasing shift towards the use of makeup for personal grooming and self-expression. Furthermore, expanding demand for vegan and cruelty-free color cosmetic brands due to rising consciousness is anticipated to provide significant growth opportunities to the market in the forecast period. Cosmetic brands are increasingly opting for online sales to target the younger demographic to boost their sales, which is also propelling the growth of the market.

United States Color Cosmetics Market

Growth Drivers

Availability and Launch of Wide Range of Products

According to data by Zippia Inc., the US consumes about one-fourth of the world's cosmetics. Earlier, the market had only limited products and limited color shades to offer that catered to only white skin tones. However, with growing demand and extensive market research by companies, the brands are increasingly launching new products with a wide range of shade that not only offers beauty but also skincare. Cosmetic brands are also now catering to men, launching color cosmetic products that suit their skin type. This is anticipated to propel the market growth in the forecast period.

Restraints

High Cost of Cosmetics Products in the US

Allure, a leading American women’s magazine, recently published a report stating that the price of cosmetics and perfumes has spiked up to 2.3% from July 2022 to August 2022 alone. This price surge is said to be the result of COVID–the pandemic and a significant gap in demand and supply gap. This may especially affect the market for prestige brands as they are already offering products at higher prices compared to drugstore cosmetics. This may act as a huge restraining factor for the growth of the United States color cosmetics market.

Impact of COVID -19 on the United States Color Cosmetics Market

The unprecedented COVID–19 pandemic outbreak negatively impacted the growth of the United States color cosmetics market. The demand for color cosmetics registered a significant decline post the lockdown due to the remote working culture and limited social interactions. Furthermore, consumers also shifted from makeup to skincare products that can improve their skin internally, which also affected the market negatively. However, the expanding scope of online sales is anticipated to provide better growth opportunities to the United States color cosmetics market as consumers are spending more time on their smartphones and can easily access a wide range of products through websites and brands.

United States Color Cosmetics Market

Segmental Coverage

United States Color Cosmetics Market – By Target Market

Based on the target market, the United States color cosmetics market is categorized into mass products and prestige products. The prestige product segment holds a higher market share in the United States color cosmetics market in 2022. According to the Vogue Business, prestige color cosmetics brands are attracting the gen–z demographic. These brands are increasingly launching products of the same price line as drugstores and are also making their products available in–stores, which is making them accessible to buyers.

United States Color Cosmetics Market – By Color Addictive

Based on color addition, the United States color cosmetics market is segregated into organic, synthetic dyes, lakes, botanicals, inorganic, and mineral compounds. The inorganic color addictive accounts for the highest market share. The manufacturers of pigments, which are used in these color cosmetics, often use various inorganic compounds such as iron oxides, titanium dioxide, and mica covered in titanium dioxide and bismuth oxychloride, due to its better stability and limited chemical reactions. However, the organic color addictive segment is anticipated to register high growth in the forecast period due to the market shift to natural ingredients.

United States Color Cosmetics Market – By Application

Based on application, the United States color cosmetics market is segmented into eye make-up, face make-up, lips products, nail products, and hair color products. Face making–up product holds the highest market share owing to the high demand for facial cosmetic products such as face foundation, concealer, color neutralizer, highlighter, and bronzer. The high prevalence of facial skin conditions such as acne, inflammation, and sunburn, is influencing the demand for face make-ups as these products are highly effective in covering these conditions.

United States Color Cosmetics Market – By Distribution Channel

Based on distribution channels, the United States color cosmetics market is segmented into online and offline. The offline segment is further classified into hypermarkets/supermarkets, specialty stores, and pharmacies. The online segment is also further categorized into brand websites and e-commerce. The offline segment dominates the United States color cosmetics market due to easy accessibility to products. A significant percentage of buyers prefer physical tests of cosmetics before buying. The Vogue Business estimates that over 90% of teenagers buy cosmetic products from offline stores.

Competitive Landscape

Major players operating in the United States color cosmetics market include Huda Beauty, Estee Lauder Inc., Coty Inc., Amway, Revlon, Inc, Anastasia, Beautycounter, Blinc, Danessa-Myricks beauty, Freck Beauty, Grande cosmetics, Hourglass, ILIA beauty, JLO beauty, Josei Maran, Jouer cosmetics, Makeup by Mario, Melt Cosmetics, and Milk Makeup. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2022 - Fisk Industries, a US-based beauty product supplier, acquired Betty Beauty, a pubic hair dye brand.

Scope of the Report

By Target Market

• Mass Product

• Prestige Product

By Color Additive

• Organic

• Synthetic Dyes

• Lakes

• Botanicals

• Inorganic

• Mineral Compounds

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. United States Color Cosmetics Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Availability and Launch of Wide Range of Products
         2. Changing Consumer Preferences and Trends
         3. Increasing Financial Independence of Women
      2. Restraints
         1. High Cost of Cosmetics Products in United States
         2. Stringent Government Regulations
      3. Opportunity
         1. Emerging Online Platforms for Cosmetics Products
         2. Increasing Penetration of Halal Cosmetics
      4. Challenges
         1. Negative Influence of the COVID-19 Pandemic
         2. Others
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. United States Color Cosmetics Market Overview
   1. Market Size & Forecast by Value & Volume, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Target Market
         1. Mass Product
         2. Prestige Product
      2. By Color Additive
         1. Organic
         2. Synthetic Dyes
         3. Lakes
         4. Botanicals
         5. Inorganic
         6. Mineral Compounds
      3. By Application
         1. Eye Make-up
         2. Face Make-up
         3. Lips Products
         4. Nails Products
         5. Hair Color Products
      4. By Distribution Channel
         1. Online
            1. Brand Website
            2. E-Commerce
         2. Offline
            1. Hypermarkets/Supermarkets
            2. Specialty Stores
            3. Pharmacies
5. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. United States Color Cosmetics Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on United States Color Cosmetics Market
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
   1. Huda Beauty
   2. Estee Lauder Inc.
   3. Coty Inc.
   4. Amway
   5. Revlon, Inc
   6. Anastasia
   7. Beautycounter
   8. Blinc
   9. Danessa-myricks beauty
   10. Freck Beauty
   11. Grande cosmetics
   12. Hourglass
   13. ILIA beauty
   14. JLO beauty
   15. Josei Maran
   16. Jouer cosmetics
   17. Makeup by Mario
   18. Melt Cosmetics
   19. Milk Makeup
   20. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figure

Figure 1  United States Color Cosmetics Market Segmentation

Figure 2  United States Color Cosmetics Market Value Chain Analysis

Figure 3  Company Market Share Analysis, 2022

Figure 4  United States Color Cosmetics Market Size, By Value (USD Billion), 2019−2029

Figure 5  United States Color Cosmetics Market Share, By Target Market, By Value, 2019−2029

Figure 7  United States Color Cosmetics Market Share, By Color Additive, By Value, 2019−2029

Figure 8  United States Color Cosmetics Market Share, By Application, By Value, 2019−2029

Figure 9  United States Color Cosmetics Market Share, By Distribution Channel, By Value, 2019−2029

List of Tables

Table 1      United States Color Cosmetics Market Size, By Target Market, By Value, 2019−2029

Table 2      United States Color Cosmetics Market Size, By Color Additive, By Value, 2019−2029

Table 3      United States Color Cosmetics Market Size, By Application, By Value, 2019−2029

Table 4      United States Color Cosmetics Market Size, By Distribution Channel, By Value, 2019−2029

Table 5      Huda Beauty Company Overview

Table 6      Huda Beauty Financial Overview

Table 7      Estee Lauder Inc. Company Overview

Table 8      Estee Lauder Inc. Financial Overview

Table 9      Coty Inc. Company Overview

Table 10    Coty Inc. Financial Overview

Table 11    Amway Company Overview

Table 12    Amway Financial Overview

Table 13    Revlon, Inc Company Overview

Table 14    Revlon, Inc Financial Overview

Table 15    Anastasia Company Overview

Table 16    Anastasia Financial Overview

Table 17    Beautycounter Company Overview

Table 18    Beautycounter Financial Overview

Table 19    Blinc Company Overview

Table 20    Blinc Financial Overview

Table 21    Danessa-myricks beauty Company Overview

Table 22    Danessa-myricks beauty Financial Overview

Table 23    Freck Beauty Company Overview

Table 24    Freck Beauty Financial Overview

Table 25    Grande cosmetics Company Overview

Table 26    Grande cosmetics Financial Overview

Table 27    Hourglass Company Overview

Table 28    Hourglass Financial Overview

Table 29    ILIA beauty Company Overview

Table 30    ILIA beauty Financial Overview

Table 31    JLO beauty Company Overview

Table 32    JLO beauty Financial Overview

Table 33    Josei Maran Company Overview

Table 34    Josei Maran Financial Overview

Table 35    Jouer cosmetics Company Overview

Table 36    Jouer cosmetics Financial Overview

Table 37    Makeup by Mario Company Overview

Table 38    Makeup by Mario Financial Overview

Table 39    Melt Cosmetics Company Overview

Table 40    Melt Cosmetics Financial Overview

Table 41    Milk Makeup Company Overview

Table 42    Milk Makeup Financial Overview