Report Overview

Global Water Purifier Market- Industry Trends & Forecast Report 2027

The global water purifier market was worth USD 31.3 billion in 2020 and is further projected to reach USD 58.6 billion by the year 2027, growing at a CAGR of 9.4% in the forecast period. The scarcity of clean and safe drinking water, especially in urban cities, and growing awareness regarding the health benefits of safe water are the major factors contributing to the growth of the global water purifier market. Furthermore, changing consumption patterns and diet trends towards high water-intensive foods are anticipated to drive the market in the forecast period.

Source: BlueWeave Consulting

Global Water Purifier Market- Overview

Rapid population growth, land use, economic activities, and climate change are degrading the quality of water resources. A water purifier is similar to a water filter. However, unlike water filters, purifiers can remove pathogens or microorganisms. These appliances remove biological contaminants, undesirable chemicals, suspended solids, and gas particles. Purifiers provide safe and clean drinking water on demand to prevent diseases caused by water contamination.

Global Water Purifier Market Forecast and Trends

Growth Drivers

Limited Access to Safe and Clean Drinking Water

Rapid population growth, land usage, propelling economic activities, and climate change are augmenting pressures on the quantity and quality of water resources, deteriorating the quality of water. Deteriorating water quality and environmental sustainability have arisen as a global concern, causing disturbances in water usage, ecosystem functioning & health, and biodiversity. Freshwater demand is predicted to increase across the globe in the next five years owing to changing consumption patterns which include shifting diet trends towards highly water-intensive foods. This is anticipated to fuel the demand for water purifiers in the forecast period.

Launch of AI and IoT-enabled Water Purifiers

The water purifier industry is rapidly adopting technologies like artificial intelligence (AI) and the Internet of Things (IoT) to gain a competitive advantage. As a result, the market for smart water purifiers is expanding. For example, Samsung used AI technology in their newly launched BESPOKE water purifier, which can analyse people's water usage data and send alerts to their smartphones when the filter needs to be replaced.

Restraints

High Cost of Water Purifiers

The issue of access to safe drinking water is prevalent worldwide but is much more prevalent in emerging economies. Yet, people in these countries have limited disposable income which prevents them from installing technologically advanced water purifiers. Installing a filter and installing pipes as well as maintenance costs and replacements are quite expensive. Thus, the high price of water purifiers may act as a major deterrent to market growth, especially in price-sensitive markets like India.

Impact of COVID-19 on the Global Water Purifier Market

The sudden outbreak of the COVID-19 pandemic significantly halted the growth of the global water purifier market. Countries had to impose lockdowns to curb the spread of this disease, which hindered the manufacturing processes and supply chains for water purifiers. This resulted in huge losses for the manufacturers during the pandemic despite prevailing market demand. However, it is anticipated that the market will expand substantially after COVID-19 as lockdown conditions are eased. The growing popularity of online sales channels for water purifiers is emerging as one of the major driving factors for market growth.

Global Water Purifier Market - By Technology

Based on technologies, the global water purifier market is segmented into RO water purifiers, UV water purifiers, gravity-based water purifiers, and sediment filters. RO water purifiers hold the largest market share due to their filtration process, which removes 90 to 99% of contaminants. UV water purifiers are likely to grow at a high rate during the forecast period due to their cost-efficiency over other technologies. Additionally, UV water purifiers are highly effective at inactivating pathogenic agents, which favors their market growth.

Global Water Purifier Market - By Sales Channel

Based on sales channels, the global water purifier market is segmented into the distributor, direct, retail, wholesale, and online. Among these, the retails distribution channel accounts for the largest market share. Consumers are inclined towards the retail stores to buy water purifiers at low prices. Moreover, discount offers and the availability of a wide range of products for comparison also draw consumers towards retail channels. On the other hand, the online segment is projected to witness the highest CAGR during the forecast period. The COVID-19 pandemic and the emergence of several online stores offering water purifiers at discounted rates are propelling this segment’s growth.

Global Water Purifier Market - Regional Insights

Geographically, the global water purifier market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America dominates the global water purifier market. Growing consumer awareness about the importance of a healthy lifestyle and drinking potable water are the major factors driving the demand for water purifiers in this region. The increasing investment in development and industrialization in developed countries like the US, which results in water pollution, also influences the demand for water purifiers. In contrast, the Asia-Pacific region is expected to grow at the fastest CAGR during the forecast period.

Global Water Purifier Market - Competitive Landscape

The leading players in the global water purifier market are 3M Company, COWAY CO., LTD., Watts Premier, SteriPEN, A.O. Smith Corporation, PUR, Katadyn, General Ecology, Everpure, Culligan, Brita GmbH, Crystal Clear, Aquasana, GE Appliances, Evoqua Water Technologies LLC, Kinetico Inc., LG Electronics, Kent RO System Ltd., Eureka Forbes Limited, and other prominent players.

LG, Kent RO, Eureka Forbes, etc., are among the global and established players in the market. Since the quality of water is directly related to health, consumers are more inclined to choose trusted and renowned brands. The companies engage in continuous product launches and advance their products by embedding technologies like AI and IoT. Furthermore, the adoption of competitive strategies like partnerships, mergers, acquisitions, joint ventures, etc., are also prominent in this market.

Recent Developments

• In October 12 2021, British multinational Unilever introduced Pureit, a reverse osmosis (RO) water purification innovation, in the US market.
• In July 2021, Lustral Water, an Indian intelligent smart water purifier company, launched the world’s first Artificial Intelligence (AI) and Internet of Things (IoT)-enabled water purifiers with inbuilt sensors.

Scope of the Report

By Technology

• RO Water Purifiers
• UV Water Purifiers
• Gravity Based Water Purifiers
• Sediment Filters

By Sales Channel

• Distributor
• Direct
• Retail
• Wholesale
• Online

By End-User

• Residential
• Commercial
• Industrial

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. Limited Access to Safe and Clean Drinking Water
         2. Launch of AI and IoT Enabled Water Purifiers
      2. Market Restraints
         1. High Cost of Water Purifiers
      3. Market Challenges
         1. Negative Influence of the COVID-19 Pandemic
      4. Market Opportunity
         1. Emergence of Online Sales Channels
         2. Growing Demand for Water Purifiers In Industrial Sector
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Global Water Purifier Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Technology
         1. RO Water Purifiers
         2. UV Water Purifiers
         3. Gravity Based Water Purifiers
         4. Sediment Filters
      2. By Sales Channel
         1. Distributor
         2. Direct
         3. Retail
         4. Wholesale
         5. Online
      3. By End-User
         1. Residential
         2. Commercial
         3. Industrial
      4. By Region
         1. North America
         2. Europe
         3. Asia-Pacific
         4. Latin America
         5. Middle East & Africa
6. North America Global Water Purifier Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Technology
      2. By Sales Channel
      3. By End-User
      4. By Country
         1. U.S.
         2. Canada
7. Europe Global Water Purifier Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Technology
      2. By Sales Channel
      3. By End-User
      4. By Country
         1. Germany
         2. U.K.
         3. Russia
         4. France
         5. Italy
         6. Spain
         7. Rest of Europe
8. APAC Global Water Purifier Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Technology
      2. By Sales Channel
      3. By End-User
      4. By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Rest of APAC
9. LATAM Global Water Purifier Market Overview
   1. Market Size and Forecast
      1. By Value (USD Billion), 2020-2027
   2. Market Share and Forecast
      1. By Technology
      2. By Sales Channel
      3. By End-User
      4. By Country
         1. Mexico
         2. Brazil
         3. Rest of LATAM
10. MEA Global Water Purifier Market Overview
    1. Market Size and Forecast
       1. By Value (USD Billion), 2020-2027
    2. Market Share and Forecast
    3. By Technology
    4. By Sales Channel
    5. By End-User
    6. By Country
       1. Saudi Arabia
       2. UAE
       3. South Africa
       4. Rest of MEA
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis (2020)
    3. Competitive Benchmarking by Operating Parameters
12. Impact of COVID-19 on Global Water Purifier Market
13. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
    1. 3M Company
    2. COWAY CO., LTD.
    3. Watts Premier
    4. SteriPEN
    5. A.O. Smith Corporation
    6. PUR
    7. Katadyn
    8. General Ecology
    9. Everpure
    10. Culligen
    11. Brita GmbH
    12. Crystal Clear
    13. Aquasana
    14. GE Appliances
    15. Evoqua Water Technologies LLC
    16. Kinetico Inc.
    17. LG Electronics
    18. Kent RO System Ltd.
    19. Eureka Forbes Limited
    20. Other Prominent Players
14. Key Strategic Recommendations

List of Figures

Figure 1: Global Water Purifier Segmentation

Figure 2: Global Water Purifier Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 5: Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 6: Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 7: Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 8: Global Water Purifier Market Share (%), By Region, By Value, 2020-2027

Figure 9: North America Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 10: North America Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 11: North America Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 12: North America Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 13: North America Global Water Purifier Market Share (%), By Country, By Value, 2020-2027

Figure 14: Europe Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 15: Europe Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 16: Europe Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 17: Europe Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 18: Europe Global Water Purifier Market Share (%), By Country, By Value, 2020-2027

Figure 19: the Asia-Pacific Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 20: the Asia-Pacific Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 21: the Asia-Pacific Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 22: the Asia-Pacific Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 23: the Asia-Pacific Global Water Purifier Market Share (%), By Country, By Value, 2020-2027

Figure 24: Latin America Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 25: Latin America Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 26: Latin America Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 27: Latin America Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 28: Latin America Global Water Purifier Market Share (%), By Country, By Value, 2020-2027

Figure 29: Middle East & Africa Global Water Purifier Market Size, By Value (USD Billion), 2020-2027

Figure 30: Middle East & Africa Global Water Purifier Market Share (%), By Technology, By Value, 2020-2027

Figure 31: Middle East & Africa Global Water Purifier Market Share (%), By Sales Channel, By Value, 2020-2027

Figure 32: Middle East & Africa Global Water Purifier Market Share (%), By End-User, By Value, 2020-2027

Figure 33: Middle East & Africa Global Water Purifier Market Share (%), By Region, By Value, 2020-2027

List of Tables

Table 1: Global Water Purifier Market Size, By Technology, By Value, 2020-2027

Table 2: Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 3: Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 4: Global Water Purifier Market Size, By Region, By Value (USD Billion), 2020-2027

Table 5: North America Global Water Purifier Market Size, By Technology, By Value (USD Billion), 2020-2027

Table 6: North America Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 7: North America Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 8: North America Global Water Purifier Market Size, By Country, By Value (USD Billion), 2020-2027

Table 9: Europe Global Water Purifier Market Size, By Technology, By Value (USD Billion), 2020-2027

Table 10: Europe Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 11: Europe Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 12: Europe Global Water Purifier Market Size, By Country, By Value (USD Billion), 2020-2027

Table 13: the Asia-Pacific Global Water Purifier Market Size, By Technology, By Value (USD Billion), 2020-2027

Table 14: the Asia-Pacific Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 15: the Asia-Pacific Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 16: the Asia-Pacific Global Water Purifier Market Size, By Country, By Value (USD Billion), 2020-2027

Table 17: Latin America Global Water Purifier Market Size, By Technology, By Value (USD Billion), 2020-2027

Table 18: Latin America Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 19: Latin America Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 20: Latin America Global Water Purifier Market Size, By Country, By Value (USD Billion), 2020-2027

Table 21: The Middle-East & Africa Global Water Purifier Market Size, By Technology, By Value (USD Billion), 2020-2027

Table 22: The Middle-East & Africa Global Water Purifier Market Size, By Sales Channel, By Value (USD Billion), 2020-2027

Table 23: The Middle-East & Africa Global Water Purifier Market Size, By End-User, By Value (USD Billion), 2020-2027

Table 24: The Middle-East & Africa Global Water Purifier Market Size, By Country, By Value (USD Billion), 2020-2027

Table 25: 3M Company Financial Analysis

Table 26: 3M Company Business Overview

Table 27: COWAY CO., LTD. Financial Analysis

Table 28: COWAY CO., LTD. Business Overview

Table 29: Watts Premier Corporation Financial Analysis

Table 30: Watts Premier Corporation Business Overview

Table 31: SteriPEN Financial Analysis

Table 32: SteriPEN Business Overview

Table 33: A.O. Smith Corporation Financial Analysis

Table 34: A.O. Smith Corporation Business Overview

Table 35: PUR Financial Analysis

Table 36: PUR Business Overview

Table 37: Katadyn Financial Analysis

Table 38: Katadyn Business Overview

Table 39: General Ecology Financial Analysis

Table 40: General Ecology Business Overview

Table 41: Everpure Financial Analysis

Table 42: Everpure Business Overview

Table 43: Culligen Financial Analysis

Table 44: Culligen Business Overview

Table 45: Brita GmbH Financial Analysis

Table 46: Brita GmbH Financial Analysis

Table 47: Crystal Clear Financial Analysis

Table 48: Crystal Clear Business Overview

Table 49: Aquasana Financial Analysis

Table 50: Aquasana Business Overview

Table 51: GE Appliances Financial Analysis

Table 52: GE Appliances Business Overview

Table 53: Evoqua Water Technologies LLC Financial Analysis

Table 54: Evoqua Water Technologies LLC Business Overview

Table 55: Kinetico Inc. Financial Analysis

Table 56: Kinetico Inc. Business Overview

Table 57: LG Electronics Financial Analysis

Table 58: LG Electronics Business Overview

Table 59: Kent Ro System Ltd. Financial Analysis

Table 60: Kent Ro System Ltd. Business Overview

Table 61: Eureka Forbes Limited Financial Analysis

Table 62: Eureka Forbes Limited Business Overview