Report Overview

Africa Sports Equipment and Apparel Market - Industry Trends & Forecast Report, 2029

Africa sports equipment and apparel market size is expected to expand at a CAGR of 4.50% during the forecast period between 2023 and 2029. The major factors driving the growth of the Africa sports equipment and apparel market include the popularity of sports and fitness among young people, rising consumer awareness of fitness, and rising adoption of new sports technologies and fashion trends all contribute to the growth of the Africa market for sports gear and apparel. Increased participation from different organizations in the donation of sporting goods to new sports enthusiasts and athletes from underprivileged backgrounds is expected to open up lucrative opportunities for industry growth.

Africa Sports Equipment and Apparel Market - Overview

Sports apparel is the clothing worn for physical activity or sport. It is also known as sportswear or activewear. Most sports and physical activities necessitate the use of sport-specific apparel for practical, comfort, or safety reasons. Tracksuits, shorts, T-shirts, and polo shirts are examples of sport-specific clothing. Swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing), and leotards are examples of specialized equipment (for gymnastics). Trainers, football boots, riding boots, and ice skates are examples of sports footwear. Sportswear is sometimes worn as casual fashion clothing. People are looking for the best pick among the various available brands as the economy and money developing. As a result, the sports products industry is constantly expanding in response to product demand. Sportswear industry has enormous commercial potential, particularly in the fields of marketing, management/sponsorship, and the sale and export of sporting goods.

Growth Drivers

Increasing Adoption of Technological Applications

Sports players and coaches are getting more information about player performance and techniques due to a variety of technological applications. Some of the effective tools that are significantly boosting the market are promotional strategies, such as non-personal communication through the media, and sales promotions, such as coupons, discounts, stamp redemption, free samples, and memberships for encouraging customers. The popularity of the game and related equipment is also boosted by interactive marketing as well as sponsorship and event promotion. These marketing initiatives are meant to draw interest, pique curiosity, fuel desire, and inspire people to play the game.

Restraints

Variety of Standards Associated with Different Sports

The design of different sports equipment is subject to a variety of standards. For example, in the market for tennis equipment, standards are required for the size of the grip, string area, length of the racquet or frame, a mass of the racquet or frame, and moment of inertia. The length of the racquet, including the handle, cannot exceed 29 inches (73.66 cm), and its width cannot exceed 12.5 inches (31.75 cm). The hitting surface shouldn't be wider than 11.5 inches or longer than 15.5 inches (39.37 cm) (29.21 cm). Such requirements make it difficult for manufacturers, which slows the expansion of the sports equipment market.

Impact of COVID-19 on Africa Sports Equipment and Apparel Market

The Covid-19 pandemic affected a variety of industries, including the sports and fitness industry. Several competitions and sporting events, including the Olympics, had been postponed or had their formats changed. As a result, market participants tried to figure out how disruptions in financial flows, uncertainties, and expected losses would affect long-term turnout. Because of the decline in sports activities, the Covid-19 outbreak harmed the sports equipment and apparel market. However, due to the resumption of sports activities and the relaxation of international sport travel restrictions, the market has returned to its pre-COVID-19 growth status.

Africa Sports Equipment and Apparel Market

Segmental Coverage

Africa Sports Equipment and Apparel Market - By Sports Type

Africa sports equipment and apparel market is divided into Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports, and Others. The outdoor games segment commanded the majority of the sports equipment market. Due to how widely watched and played cricket, wrestling, tennis, and rugby are across Africa, this segment's revenue is significantly higher than that of the other segments. Over the forecast period, the segment is expected to experience a significant CAGR. One of the major driving forces behind the segment's growth is expected to be the rising African popularity of sports like cricket. Also, football holds the second-highest share of Africa sports equipment and apparel market. This is because football is also the most popular majorly played sport in Africa.

Africa Sports Equipment & Apparel Market - By Product Type

On basis of the product type, Africa sports equipment and apparel market is divided into Equipment and Apparel & Shoes segments. The equipment market is expected to account for a sizable portion of this market. The sporting goods market is rapidly changing due to the increasing adoption of new sports technologies and the hottest trends among young people.

Africa Sports Equipment & Apparel Market - By Distribution Channel

On basis of the distribution channel, Africa sports equipment and apparel market is divided into online and offline segments. The offline segment accounted for a higher market share and is expected to continue to hold the top spot in the market during the forecast period. Because they sell goods from global brands like Adidas, Nike, and others, stores, hypermarkets, and specialized showrooms are becoming more and more well-liked, which is why the offline market is expanding. Choices like discounts and free trials before purchases, as well as the advantage of instant gratification, are credited with the segment's growth. During the forecast period, the online segment is expected to record growth at a higher CAGR. The market is being driven by more people using the internet and their smartphones to shop online and compare products and prices.

Africa Sports Equipment & Apparel Market – By Country

On basis of the country, Africa sports equipment and apparel market is divided into South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, and Rest of Africa. South Africa dominates the market. South Africa is one of the leading cricket, football, and rugby playing nations in the world and one of the twelve countries sanctioned to play test cricket. Also, cricket is played primarily and enjoyed in Kenya country.

Competitive Landscape

Africa sports equipment and apparel market is fiercely competitive. Major players in the market include ADIDAS AG, Puma, Nike, Adidas, Reebok, ASICS, Under Armour, Lacoste, Columbia, Decathlon, New Balance, SALOMON, Decathlon, Converse, and Umbro. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Recent Developments

• In March 2022 - Adidas officially completed the sale of Reebok to Authentic Brands Group (ABG) for the total consideration of up to USD 2.1 billion in cash, with the remainder comprised of deferred and contingent consideration.

Scope of the Report

By Sports Type

• Bike

• Outdoor

• Tennis

• Other Racket Sports

• Running

• Fitness

• Football/Soccer

• Other Team Sports

• Winter Sports

• Watersports

• Others

By Product Type

• Equipment

• Apparel

By Distribution Channel

• Online

• Offline

By Country

• South Africa

• Morocco

• Algeria

• Egypt

• Nigeria

• Ghana

• Kenya

• Rest of Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Africa Sports Equipment & Apparel Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing Participation in Physical Activities
         2. Heavy Promotions by Manufacturers Through Digital Platforms
         3. Developing Interest of the Young Population in Sports
      2. Restraints
         1. Price Fluctuations in Raw Materials Used in The Production of Sports Apparel
      3. Opportunities
         1. Increasing Participation of Women in Sports and Fitness Activities
         2. Product Quality, Shapes, And Other Innovations
         3. Increasing Number of Mergers and Acquisitions to Increase Production Capacity
      4. Challenges
         1. Negative Impact of COVID-19 Pandemic in Africa
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Africa Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
         1. Bike
         2. Outdoor
         3. Tennis
         4. Other Racket Sports
         5. Running
         6. Fitness
         7. Football/Soccer
         8. Other Team Sports
         9. Winter Sports
         10. Watersports
         11. Others
      2. By Product Type
         1. Equipment
         2. Apparel
      3. By Distribution Channel
         1. Online
         2. Offline
      4. By Country
         1. South Africa
         2. Morocco
         3. Algeria
         4. Egypt
         5. Nigeria
         6. Ghana
         7. Kenya
         8. Rest of Africa
5. South Africa Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
      2. By Product Type
      3. By Distribution Channel
6. Morocco Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
      2. By Product Type
      3. By Distribution Channel
7. Algeria Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
      2. By Product Type
      3. By Distribution Channel
8. Egypt Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
      2. By Product Type
      3. By Distribution Channel
9. Nigeria Sports Equipment & Apparel Market Overview
   1. Market Size & Forecast by Value, 2019−2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Sports Type
      2. By Product Type
      3. By Distribution Channel
10. Ghana Sports Equipment & Apparel Market Overview
    1. Market Size & Forecast by Value, 2019−2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Sports Type
       2. By Product Type
       3. By Distribution Channel
11. Kenya Sports Equipment & Apparel Market Overview
    1. Market Size & Forecast by Value, 2019−2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Sports Type
       2. By Product Type
       3. By Distribution Channel
12. Rest of Africa Sports Equipment & Apparel Market Overview
    1. Market Size & Forecast by Value, 2019−2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Sports Type
       2. By Product Type
       3. By Distribution Channel
13. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Africa Sports Equipment & Apparel Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
14. Impact of Covid-19 on Africa Sports Equipment & Apparel Market
15. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook and SWOT Analysis)
    1. ADIDAS AG
    2. Puma
    3. Nike
    4. Adidas
    5. Reebok
    6. ASICS
    7. Under Armour
    8. Lacoste
    9. Columbia
    10. Decathlon
    11. New Balance
    12. SALOMON
    13. Decathlon
    14. Converse
    15. Umbro
    16. Other Prominent Players
16. Key Strategic Recommendations
17. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on the in-depth secondary for the final deliverable

List of Figure

Figure 1    Africa Sports Equipment & Apparel Market Segmentation

Figure 2    Africa Sports Equipment & Apparel Market Value Chain Analysis

Figure 3    Company Market Share Analysis, 2022

Figure 4    Africa Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 5    Africa Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 7    Africa Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 8    Africa Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 10   Africa Sports Equipment & Apparel Market Share, By Country, By Value, 2019–2029

Figure 11   South Africa Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 12   South Africa Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 13   South Africa Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 14   South Africa Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 15   Morocco Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 16   Morocco Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 17   Morocco Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 18   Morocco Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 19   Algeria Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 20   Algeria Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 21   Algeria Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 22   Algeria Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 23   Egypt Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 24   Egypt Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 25   Egypt Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 26   Egypt Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 27   Nigeria Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 28   Nigeria Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 29   Nigeria Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 30   Nigeria Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 31   Ghana Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 32   Ghana Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 33   Ghana Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 34   Ghana Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 35   Kenya Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 36   Kenya Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 37   Kenya Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 38   Kenya Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

Figure 39   Rest of Africa Sports Equipment & Apparel Market Size, By Value (USD Billion), 2019–2029

Figure 40   Rest of Africa Sports Equipment & Apparel Market Share, By Sports Type, By Value, 2019–2029

Figure 41   Rest of Africa Sports Equipment & Apparel Market Share, By Product Type, By Value, 2019–2029

Figure 42   Rest of Africa Sports Equipment & Apparel Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1   Africa Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 2   Africa Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 3   Africa Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 4   Africa Sports Equipment & Apparel Market Size, By Country, By Value, 2019–2029

Table 5   South Africa Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 6   South Africa Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 7   South Africa Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 8   Morocco Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 9   Morocco Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 10 Morocco Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 11 Algeria Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 12 Algeria Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 13 Algeria Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 14 Egypt Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 15 Egypt Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 16 Egypt Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 17 Nigeria Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 18 Nigeria Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 19 Nigeria Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 20 Ghana Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 21 Ghana Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 22 Ghana Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 23 Kenya Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 24 Kenya Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 25 Kenya Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 26 Rest of Africa Sports Equipment & Apparel Market Size, By Sports Type, By Value, 2019–2029

Table 27 Rest of Africa Sports Equipment & Apparel Market Size, By Product Type, By Value, 2019–2029

Table 28 Rest of Africa Sports Equipment & Apparel Market Size, By Distribution Channel, By Value, 2019–2029

Table 29 ADIDAS AG Company Overview

Table 30 ADIDAS AG Financial Overview

Table 31 Puma Company Overview

Table 32 Puma Financial Overview

Table 33 Nike Company Overview

Table 34 Nike Financial Overview

Table 35 Reebok Company Overview

Table 36 Reebok Financial Overview

Table 37 ASICS Company Overview

Table 38 ASICS Financial Overview

Table 39 Under Armour Company Overview

Table 40 Under Armour Financial Overview

Table 41 Lacoste Company Overview

Table 42 Lacoste Financial Overview

Table 43 Columbia Company Overview

Table 44 Columbia Financial Overview

Table 45 Decathlon Company Overview

Table 46 Decathlon Financial Overview

Table 47 New Balance Company Overview

Table 48 New Balance Financial Overview

Table 49 SALOMON Company Overview

Table 50 SALOMON Financial Overview

Table 51 Decathlon Company Overview

Table 52 Decathlon Financial Overview

Table 53 Converse Company Overview

Table 54 Converse Financial Overview

Table 55 Umbro Company Overview

Table 56 Umbro Financial Overview