Report Overview

Australia Meat Market- Industry Trends & Forecast Report 2027

The Australia meat market is set for moderate growth and estimated to grow at a CAGR of 2.1% during the forecast period. The market is growing at a high rate because of the increasing consumer awareness regarding the health benefits of various types of meat consumption. In addition, expansion of poultry farms to meet the market demand for chicken meat and pork along with flourishing export activities in the country is forecast to drive the Australia meat market during the forecast period.

Australia Meat Market- Overview

‘Meat’, in general, refers to animal flesh that is meant for human consumption as food. Meat is an important source of nutrients that offer proteins, zinc, iron, selenium, phosphorus, and vitamin A & B-complex vitamins. There are many types of meat available in Australia, such as red meat, which includes beef, goat, lamb, poultry meat which includes chicken and turkey, seafood meat which includes fish, crab, lobster, etc. Among these types, chicken and lamb are the most popular meat in Australia.

Australia Meat Market Forecast and Trends

Growth Drivers

High Number of Health-Conscious Consumers

The increasing number of health-conscious consumers is one of the major driving factors boosting the demand for meat in Australia. Meat and poultry products are considered great sources of proteins. They provide a lot of necessary nutrients a human body needs, such as iodine, zinc, vitamins like B12, and essential fatty acids. The high and increasing younger population needs heavy sources of proteins for fulfilling their body-building needs, due to which, the demand for meat is gaining significant traction in Australia.

Expanding Meat Production and Packaging Industry

Australian meat production industry is among the leading processing meat industries in the world. The expanding cultivation and processing of meat like beef, lamb, and goat meat, is propelling the growth of the Australia meat market. The Aussie meat processing plants deploy advanced technologies to ensure the high quality of meat products that meet global food standards. There are around 300 abattoirs in Australia and their number is increasing at a high rate. Moreover, the expanding local production of meat is emerging as one of the major driving factors for the growth of the Australia meat market.

Restraints

Increasing Adoption of Vegan Lifestyle

As consumers gain a greater awareness of the side effects of meat consumption, especially among young people, they are more inclined to adapt a vegan lifestyle. This is emerging as the major cause of concern for the meat industry in Australia. The vegan meat companies are entering the market seeking to exploit this opportunity and launching a wide range of plant-based meat made from various ingredients, such as soybeans, lentils, peas, etc. This is attracting not only vegan consumers but also regular meat-eaters as well.

Impact of COVID-19 on Australia Meat Market

The sudden outbreak of the COVID-19 pandemic negatively impacted the growth of the Australia meat market. Various factors, such as disruptions in supply chains, food safety issues due to media coverage, temporary shutdown of restaurants, and other food joints have directly affected the demand for meat in Australia. The imports of meat were also barred due to safety issues and the spread of the virus. In addition, consumers were very concerned about meat consumption due to an increased awareness of zoonotic diseases, which halted the growth of the Australian meat market.

Australia Meat Market - By Type

Based on types, the Australia meat market is segmented into red meat, poultry, and seafood. The poultry segment is further classified into chicken and turkey. A majority of Australians prefer chicken meat over red meat. Its popularity is also anticipated to increase in the forecast period, according to the reports by the Australian Bureau of Agricultural Resource Economics and Sciences (ABARES). However, the report also revealed that the consumption of beef is estimated to surge in Australia during the forecast period.

Australia Meat Market - By Product Type

Based on product types, the Australia meat market is segmented into fresh meat, chilled meat, and frozen meat. The fresh meat segment holds the largest market share because of the presence of numerous butcher shops and slaughterhouses in Australia that supply fresh meat to retail shops and supermarkets/hypermarkets. However, the frozen meat segment is projected to witness the highest CAGR during the forecast period. The high shelf life of this product type and retained quality and nutrients of the meat play a crucial role in propelling the market growth.

Australia Meat Market - By Distribution Channel

Based on the distribution channels, the Australia meat market is segmented into on-trade and off-trade. The off-trade segment is further classified into supermarkets/hypermarkets, specialty stores, online stores, and others. The supermarkets/hypermarkets segment accounts for the largest market share because of the easy availability of a wide range of products and a high number of such stores in the region. However, the online store segment is projected to witness a substantial share in the market because of the increasing number of online websites that sell meat in Australia.

Competitive Landscape

The leading players in the Australia meat market are Australian Meat Company, Australian Meat Group, Samex Australian Meat Group, Meat and Livestock Australia, JBS Food Australia, Industry Park Pty Ltd, Teys Australia Pty Ltd., Thomas Foods International Consolidated Pty Limited, Tip Top Meats, Beef Producers Australia, Australian Agricultural Company, and other prominent players.

The market is highly fragmented, with many players offering different types of fresh and frozen meat. The providers are focusing on improving their distribution channels by partnering with retail stores and supermarkets. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.

Recent Development

• In August 2021, JBS, a leading Brazil-based meat-processing company, announced to have acquired 100% of the Huon Aquaculture, Australia’s second-largest salmon producer.

Scope of the Report

By Type

• Red Meat

1. Beef
2. Goat
3. Lamb
4. Pork

• Poultry

1. Chicken
2. Turkey

• Seafood

1. Fish
2. Crab
3. Lobster
4. Others

By Product Type

• Fresh
• Chilled
• Frozen

By Distribution Channel

• On-Trade
• Off-Trade

1. Supermarkets/Hypermarkets
2. Specialty Stores
3. Online Stores
4. Others

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Key Market Segments
2. Research Methodology
   1. Qualitative Research
   2. Methodology
   3. Regional Split of Primary & Secondary Research
   4. Secondary Research
   5. Primary Research
      1. Breakdown of Primary Research Respondents, By Region
      2. Breakdown of Primary Research Respondents, By Industry Participants
   6. Market Size Estimation
   7. Assumptions for the Study
   8. Market Breakdown & Data Triangulation
3. Executive Summary
4. Industry Insight and Growth Strategy
   1. Value Chain Analysis
   2. DROC Analysis
      1. Market Drivers
         1. High Number Of Health-Conscious Consumers
         2. Expanding Meat Production And Packaging Industry
      2. Market Restraints
         1. Increasing Adoption Of Vegan Lifestyle
      3. Market Challenges
         1. Negative Impact of the COVID-19 Pandemic
      4. Market Opportunity
         1. Flourishing Tourism Sector
         2. Increasing Demand For Seafood In Australia
   3. Recent Developments
   4. Porter’s Five Forces Analysis
      1. Bargaining Power of Buyers
      2. Bargaining Power of Suppliers
      3. Intensity of Rivalry
      4. Threat of New Entrants
      5. Threat of Substitutes
5. Australia Meat Market Overview
   1. Market Size & Forecast by Value, 2017-2027
   2. Market Size and Forecast, By Segment
      1. By Type
         1. Red Meat
            1. Beef
            2. Goat
            3. Lamb
            4. Pork
         2. Poultry
            1. Chicken
            2. Turkey
         3. Seafood
            1. Fish
            2. Crab
            3. Lobster
            4. Others
      2. By Product Type
         1. Fresh
         2. Chilled
         3. Frozen
      3. By Distribution Channel
         1. On-Trade
         2. Off-Trade
            1. Supermarkets/Hypermarkets
            2. Speciality Stores
            3. Online Stores
            4. Others
6. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. Market Share Analysis (2020)
   3. Competitive Benchmarking by Operating Parameters
7. Impact of COVID-19 on Australia Meat Market
8. Company Profiles (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) *
   1. Australian Meat Company
   2. Australian Meat Group
   3. Samex Australian Meat Group
   4. Meat and Livestock Australia
   5. JBS Food Australia
   6. Industry Park Pty Ltd
   7. Teys Australia Pty Ltd
   8. Thomas Foods International Consolidated Pty Limited
   9. Tip Top Meats
   10. Beef Producers Australia
   11. Australian Agricultural Company
   12. Other Prominent Players
9. Key Strategic Recommendations

List of Figures

Figure 1: Australia Meat Market Segmentation

Figure 2: Australia Meat Market Value Chain Analysis,

Figure 3: Company Market Share Analysis, 2020

Figure 4: Australia Meat Market Size, By Value (USD Billion), 2017-2027

Figure 5: Australia Meat Market Share (%), By Type, By Value, 2017-2027

Figure 6: Australia Meat Market Share (%), By Product Type, By Value, 2017-2027

Figure 7: Australia Meat Market Share (%), By Distribution Channel, By Value, 2017-2027

List of Tables

Table 1: Australia Meat Market Size, By Type, By Value, 2017-2027

Table 2: Australia Meat Market Size, By Product Type, By Value (USD Billion), 2017-2027

Table 3: Australia Meat Market Size, By Distribution Channel, By Value (USD Billion), 2017-2027

Table 4: Australian Meat Company Financial Analysis

Table 5: Australian Meat Company Business Overview

Table 6: Australian Meat Group Financial Analysis

Table 7: Australian Meat Group Business Overview

Table 8: Samex Australian Meat Group Financial Analysis

Table 9: Samex Australian Meat Group Business Overview

Table 10: Meat and Livestock Australia Financial Analysis

Table 11: Meat and Livestock Australia Business Overview

Table 12: JBS Food Australia Financial Analysis

Table 13: JBS Food Australia Business Overview

Table 14: Industry Park Pty Ltd Financial Analysis

Table 15: Industry Park Pty Ltd Business Overview

Table 16: Teys Australia Pty Ltd Financial Analysis

Table 17: Teys Australia Pty Ltd Business Overview

Table 18: Thomas Foods International Consolidated Pty Limited Financial Analysis

Table 19: Thomas Foods International Consolidated Pty Limited Business Overview

Table 20: Tip Top Meats Financial Analysis

Table 21: Tip Top Meats Business Overview

Table 22: Beef Producers Australia Financial Analysis

Table 23: Beef Producers Australia Business Overview

Table 24: Australian Agricultural Company Financial Analysis

Table 25: Australian Agricultural Company Business Overview