Report Overview

Europe Biscuits Market – Industry Trends & Forecast Report, 2030

Europe Biscuits Market size by value was estimated at USD 63.03 billion in 2023. During the forecast period between 2024 and 2030, Europe Biscuits Market size is expected to expand at a CAGR of 5.00% reaching a value of USD 88.17 billion by 2030. Europe Biscuits Market is driven by a spurring demand for convenience foods, increasing health consciousness, innovations in product offerings, and expanding online retail channels. These factors contribute to the market's growth as consumers seek convenient, healthy, and diverse snack options. The growing popularity of premium and organic biscuits, alongside the convenience of online shopping, is expected to further fuel the growth of Europe Biscuits Market in the coming years.

Biscuits – Overview

Biscuits are popular baked goods enjoyed worldwide for their versatility and convenience. They come in various forms, including sweet, savory, crunchy, and soft, catering to diverse tastes. Made from flour, sugar, and fats, biscuits can also include ingredients like chocolate, nuts, or dried fruits. Their long shelf life makes them a favored snack option. Biscuits are often consumed with tea or coffee and can be found in various packaging sizes, from single servings to bulk packs, making them suitable for both individual and family consumption.

Europe Biscuits Market

Growth Drivers

Rising Demand for Convenience Foods

An increasingly high demand for convenience foods significantly drives Europe Biscuits Market. With increasingly busy lifestyles, consumers seek easy-to-eat, on-the-go snacks that require minimal preparation. Biscuits, with their long shelf life and variety, fit this demand perfectly. The trend towards convenient yet nutritious options has led to innovation in healthier biscuit varieties, further propelling market growth. Additionally, the growing online retail sector provides easy access to a wide range of biscuit products, catering to the evolving preferences of consumers.

Challenges

Fluctuating Trends in Alternative Snacks

Fluctuating health trends and alternative snacks significantly restrain Europe Biscuits Market. As consumers become more health-conscious, they often turn to snacks perceived as healthier, such as nuts, fruits, and yogurt. These alternatives can reduce biscuit consumption. Additionally, regulatory changes targeting high sugar, fat, and salt content in snacks further impact biscuit sales, as manufacturers must reformulate products to meet new standards.

Impact of Escalating Geopolitical Tensions on Europe Biscuits Market

Intensifying geopolitical tensions among countries across the major regions could adversely affect Europe Biscuits Market. Political, economic, and trade tensions could disrupt global supply chains, leading to shortages of raw materials and increased costs for manufacturers. Additionally, political instability could deter foreign direct investments and affect consumer confidence, leading to reduced spending on biscuits. The resulting economic strain could hinder the growth of Europe Biscuits Market, despite a rising demand for quality biscuits.

Europe Biscuits Market

Segmental Coverage

Europe Biscuits Market – By Type

By type, Europe Biscuits Market is divided into Crackers & Savory Biscuits, Sweet Biscuits, and Functional/Energetic Biscuits segments. The sweet biscuits segment holds the largest share of Europe Biscuits Market by type, driven by strong consumer demand for indulgent snacks and the increasing variety in flavors and ingredients. Sweet biscuits appeal to a wide demographic due to their versatility in both traditional and innovative flavors, making them popular across age groups. Additionally, the trend toward premium and healthier sweet options, such as those with reduced sugar or added natural ingredients, has spurred growth in this segment. The rising preference for convenient, on-the-go snacks further boosts demand, reinforcing sweet biscuits as the dominant segment in Europe Biscuits Market.

Europe Biscuits Market – By Category

Based on category, Europe Biscuits Market is bifurcated into Premium Biscuits and Non-Premium Biscuits segments. The non-premium biscuits segment dominates the market, primarily driven by high consumer demand for affordable and accessible snacking options. Non-premium biscuits appeal to a broad customer base due to their lower cost, widespread availability, and extensive variety in flavors and formats. While premium biscuits are growing in popularity for their higher-quality ingredients and unique flavors, non-premium biscuits maintain dominance, especially in cost-sensitive markets. The segment is bolstered by strong demand in retail channels and mass-market appeal, making it the leading category in Europe Biscuits Market.

Europe Biscuits Market – By Distribution Channel

On the basis of distribution channel, Europe Biscuits Market is divided into Supermarkets & Hypermarkets, Convenience Stores, Specialist Stores, and Online Retail segments. The supermarkets & hypermarkets segment holds the largest share of Europe Biscuits Market by distribution channel, driven by their widespread accessibility, variety of offerings, and strong consumer preference for one-stop shopping. Supermarkets & hypermarkets cater to diverse customer needs with expansive selections, promotional deals, and prominent placement of biscuit brands. These stores benefit from the high frequency of customer visits, boosting biscuit sales volume significantly. Additionally, larger chains within this segment can secure exclusive product lines and bulk purchase options, making them a dominant distribution channel. Convenience stores, specialist stores, and online retail also contribute to growth but at comparatively lower levels.

Europe Biscuits Market – By Country

By country, Europe Biscuits Market is divided into Germany, United Kingdom, Italy, France, Spain, the Netherlands, and Rest of Europe. United Kingdom stands as the leading country, due to high consumption and a strong preference for a wide variety of biscuit types, including cookies, digestives, and savory biscuits. The United Kingdom’s leading position is supported by established brands, innovative product offerings, and a culture that associates biscuits with tea-time traditions. This demand is further fueled by a large consumer base with increasing trends toward premium and health-oriented biscuit options. Other key markets, like Germany and France, also contribute significantly.

Competitive Landscape

Key players in the highly competitive Europe Biscuits Market include Mondelez International Inc., Nestle SA, Britannia Industries Ltd, United Biscuits (UK) Limited, Burton’s Biscuit Company, Walkers Shortbread Ltd, Parle Products Pvt Ltd, Lotus Bakeries NV, Kellogg Company, Danone, and PepsiCo. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In September 2021 - Furnish Foods relaunched the Rebrand Of Cornish Scenic Range. The Cornish Scenic Biscuitsare thick and creamy butter and added chunks of Belgian white chocolate and real raspberry pieces to luxury shortbread biscuits.

• In May 2021 - Burton's Biscuits company expanded its portfolio by launching its new range of biscuits and cookies with The Skinny Cookie Co. These products also offer sugar-free and traditional cookies across the United Kingdom.

Scope of the Report

By Type

• Crackers & Savory Biscuits

• Sweet Biscuits

• Functional/Energetic Biscuits

By Category

• Premium Biscuits

• Non-Premium Biscuits

By Distribution Channel

• Supermarkets & Hypermarkets

• Convenience Stores

• Specialist Stores

• Online Retail

By Country

• Germany

• United Kingdom

• Italy

• France

• Spain

• The Netherlands

• Rest of Europe

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Europe Biscuits Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Demand for Convenience Foods
         2. Increasing Health Consciousness
         3. Innovations in Product Offerings
         4. Expanding Online Retail Channels
      2. Restraints
         1. Fluctuating Health Trends and Alternative Snacks
         2. High Entry Barriers
         3. Regulatory Changes
         4. Supply Chain Issues
      3. Opportunities
         1. Expansion Growing Demand for Premium Biscuits
         2. Expansion in Emerging Markets
         3. Product Innovations
         4. Increasing Online Sales
      4. Challenges
         1. Economic Intense Competition
         2. Changing Consumer Preferences
         3. Economic Fluctuations
         4. Environmental Concerns Disruptions
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Europe Biscuits Market: Marketing Strategies
5. Europe Biscuits Market: Pricing Analysis
6. Europe Biscuits Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Crackers & Savory Biscuits
         2. Sweet Biscuits
         3. Functional/Energetic Biscuits
      2. By Category
         1. Premium Biscuits
         2. Non-Premium Biscuits
      3. By Distribution Channel
         1. Supermarkets & Hypermarkets
         2. Convenience Stores
         3. Specialist Stores
         4. Online Retail
      4. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. The Netherlands
         7. Rest of Europe
7. Europe Biscuits Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Category
      3. By Distribution Channel
      4. By Distribution Channel
8. Italy Biscuits Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Category
      3. By Distribution Channel
      4. By Country
9. France Biscuits Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By Category
      3. By Distribution Channel
      4. By Country
10. Spain Biscuits Market Overview
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Category
       3. By Distribution Channel
       4. By Country
11. The Netherlands Biscuits Market Overview
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Category
       3. By Distribution Channel
       4. By Country
12. Rest of Europe Biscuits Market Overview
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Million)
    2. Market Share & Forecast
       1. By Type
       2. By Category
       3. By Distribution Channel
       4. By Country
13. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Europe Biscuits Market Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
14. Impact of Escalating Geopolitical Tensions on Europe Biscuits Market
15. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Mondelez International Inc.
    2. Nestle SA
    3. Britannia Industries Ltd
    4. United Biscuits (UK) Limited
    5. Burton’s Biscuit Company
    6. Walkers Shortbread Ltd
    7. Parle Products Pvt Ltd
    8. Lotus Bakeries NV
    9. Kellogg Company
    10. Danone
    11. PepsiCo
    12. Other Prominent Players
16. Key Strategic Recommendations
17. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.   

List of Figures

Figure 1       Europe Biscuits Segmentation

Figure 2       Europe Biscuits Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 5       Europe Biscuits Market Share, By Type, By Value, 2019–2029

Figure 6       Europe Biscuits Market Share, By Category, By Value, 2019–2029

Figure 7       Europe Biscuits Market Share, By Distribution Channel, By Value, 2019–2029

Figure 8       Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 9       Europe Biscuits Market Share, By Type, By Value, 2019–2029

Figure 10     Europe Biscuits Market Share, By Category, By Value, 2019–2029

Figure 11     United Kingdom Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 12     United Kingdom Biscuits Market Share, By Type, By Value, 2019–2029

Figure 13     United Kingdom Biscuits Market Share, By Category, By Value, 2019–2029

Figure 14     Italy Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 15     Italy Biscuits Market Share, By Type, By Value, 2019–2029

Figure 16     Italy Biscuits Market Share, By Category, By Value, 2019–2029

Figure 17     France Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 18     France Biscuits Market Share, By Type, By Value, 2019–2029

Figure 19     France Biscuits Market Share, By Category, By Value, 2019–2029

Figure 20     Spain Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 21     Spain Biscuits Market Share, By Type, By Value, 2019–2029

Figure 22     Spain Biscuits Market Share, By Category, By Value, 2019–2029

Figure 23     The Netherlands Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 24     The Netherlands Biscuits Market Share, By Type, By Value, 2019–2029

Figure 25     The Netherlands Biscuits Market Share, By Category, By Value, 2019–2029

Figure 26     Rest of Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Figure 27     Rest of Europe Biscuits Market Share, By Type, By Value, 2019–2029

Figure 28     Rest of Europe Biscuits Market Share, By Category, By Value, 2019–2029

List of Table

Table 1         Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Table 2         Europe Biscuits Market Size, By Type, By Value, 2019–2029

Table 3         Europe Biscuits Market Size, By Category, By Value, 2019–2029

Table 4         Europe Biscuits Market Size, By Distribution Channel, By Value, 2019–2029

Table 5         Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Table 6         Europe Biscuits Market Size, By Type, By Value, 2019–2029

Table 7         Europe Biscuits Market Size, By Category, By Value, 2019–2029

Table 8         United Kingdom Biscuits Market Size, By Value (USD Million), 2019–2029

Table 9         United Kingdom Biscuits Market Size, By Type, By Value, 2019–2029

Table 10       United Kingdom Biscuits Market Size, By Category, By Value, 2019–2029

Table 11       Italy Biscuits Market Size, By Value (USD Million), 2019–2029

Table 12       Italy Biscuits Market Size, By Type, By Value, 2019–2029

Table 13       Italy Biscuits Market Size, By Category, By Value, 2019–2029

Table 14       France Biscuits Market Size, By Value (USD Million), 2019–2029

Table 15       France Biscuits Market Size, By Type, By Value, 2019–2029

Table 16       France Biscuits Market Size, By Category, By Value, 2019–2029

Table 17       Spain Biscuits Market Size, By Value (USD Million), 2019–2029

Table 18       Spain Biscuits Market Size, By Type, By Value, 2019–2029

Table 19       Spain Biscuits Market Size, By Category, By Value, 2019–2029

Table 20       The Netherlands Biscuits Market Size, By Value (USD Million), 2019–2029

Table 21       The Netherlands Biscuits Market Size, By Type, By Value, 2019–2029

Table 22       The Netherlands Biscuits Market Size, By Category, By Value, 2019–2029

Table 23       Rest of Europe Biscuits Market Size, By Value (USD Million), 2019–2029

Table 24       Rest of Europe Biscuits Market Size, By Type, By Value, 2019–2029

Table 25       Rest of Europe Biscuits Market Size, By Category, By Value, 2019–2029

Table 26       Mondelez International Inc. Company Overview

Table 27       Mondelez International Inc. Financial Overview

Table 28       Nestle SA Company Overview

Table 29       Nestle SA Financial Overview

Table 30       Britannia Industries Ltd Company Overview

Table 31       Britannia Industries Ltd GmbH Financial Overview

Table 32       United Biscuits (UK) Limited Company Overview

Table 33       United Biscuits (UK) Limited Financial Overview

Table 34       Burton’s Biscuit Company: Company Overview

Table 35       Burton’s Biscuit Company Financial Overview

Table 36       Bouygues Biscuits Company Overview

Table 37       Bouygues Biscuits Financial Overview

Table 38       Walkers Shortbread Ltd Company Overview

Table 39       Walkers Shortbread Ltd Financial Overview

Table 40       Parle Products Pvt Ltd Company Overview

Table 41       Parle Products Pvt Ltd Financial Overview

Table 42       Lotus Bakeries NV Company Overview

Table 43       Lotus Bakeries NV Financial Overview

Table 44       Kellogg Company: Company Overview

Table 45       Kellogg Company Financial Overview

Table 45       Danone Company Financial Overview

Table 45       Danone Company Financial Overview

Table 45       PepsiCo Company Financial Overview

Table 45       PepsiCo Company Financial Overview