Report Overview

Global Tissue Towel Market: Overview

Tissue towel is an absorbent towel that is made up of paper that is used to dry the hands of the individuals, or cleaning the surfaces etc. Due to the quick absorbing technology and benefits with prevention and promoting cleanliness drew attention from various consumers. Also, the quick-drying ability of tissue-towel added to its proven capability to efficiently reduce the chances of contamination, especially in the washroom environment, will continue to play a pivotal role in driving the number of sales over the coming span of time.

Increasing health awareness among consumers is boosting the growth of the tissue-towel market as it offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. Improved standard of living among a large consumer base in developing economies is continuously pushing the demand for tissue towel and other health and hygiene products.

In developed countries, the significantly growing workforce has been resulting in expanding per capita income as well as per capita household expenditure which have increased the usage of products that can be decomposed easily. However, environmental degradation caused due to tissue industries such as water pollution, deforestation, toxic pulping, and greenhouse gas emissions is a major factor restraining the growth of the tissue-towel market. Therefore, various key players are focusing on technology development and launched biodegradable tissue towels which can grow the market over the forecast period.

Roll Tissue Towels- Most Lucrative Product Segment in Global Tissue Towel Market

On the basis of Product Type, the global tissue towel market is segmented as Roll Towel, Folded Towel, Center Pull Rolls, Napkins and Luxury Towels, and Boxed Towel. Among all the product types, the roll tissue towel segment is expected to account for the largest market share and is expected to dominate over the forecast period. Furthermore, roll tissue towels are considered eco-friendly, as it does not require poly packs. In addition, it occupies less space and has a large amount of tissue which can be used for a longer time. Moreover, the roll towels are more economical, less labor-intensive, and more sustainable when compared to fold towels and box towel, which is expected to fuel the growth of the roll segment.

Hospitals & Healthcare – The Leading Application Sector of Global Tissue Towel Market

On the basis of application, the global tissue towel market is segmented as Residential, Commercial, and Hospitals & Healthcare. The healthcare industry segment accounted for the lion market share in fast years, owing to its huge demand from hospitals due to rising government health expenditure. In addition, the ongoing trend observed in the target market is increasing the adoption of tissue-towel, especially in the personal care and healthcare industry. Furthermore, the significant growth can be seen due to the rising preference towards sensor-based paper towel dispenser in various industries and corporate offices which leads to the overall growth of the market in the coming years.

Asia Pacific – The Fastest Growing Regional Segment in Global Tissue Towel Market

On the basis of region, the global tissue towel market is segmented as North America, Latin America, Asia Pacific (APAC), Europe, and Middle East & Africa. The Asia Pacific holds a significant position in the tissue-towel market in past years and is projected to retain its dominance over the forecast period, owing to increasing demand for tissue products from economies such as China and India. This is attributed to its increasing manufacturing capacity of tissue products by various market manufacturers in this region. For example, Hengan Group expanded its tissue manufacturing & production capacity in China by 50 thousand tons per year in January 2018. All these factors are adding an advantage for the major player to grow the tissue-towel market globally in the coming periods.

Global Tissue Towel Market: Competitive Landscape

The key players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A. Various leading players operating in the tissue towel market are focused on developing high-quality, eco-friendly sanitation products for various end-use applications, in a move to strengthen their positions in various regions.

Objective of the Study:

·         To analyze and forecast market size of the global tissue towel market, in terms of Value & Volume.

·         To examine the careful market segmentation and forecast the market size, on the basis of region, segmented into 5 regions, namely, North America, Europe, Asia Pacific, MEA, & LATAM and major countries in the respective regions

·         To outline, categorized and forecast the global tissue towel market on the basis of product type, application and distribution channel.

·         To examine competitive developments like expansions, technological advancement, new product launches, and regulative framework within the global tissue towel market.

·         To identify the drivers and challenges for global tissue towel  market.

·         To spot the profile of leading players and an array of strategy outlook and SWOT analysis of major industry players.

Scope of the Report

By Product Type

·         Roll Tissue Towel

·         Folded Tissue Towel

·         Center pull Rolls

·         Napkins & Luxury Tissue Towels

·         Boxed Tissue Towels

By Application

·         Residential

·         Commercial

·         Healthcare & Hospitals

By Distribution Channel

·         Hypermarkets/ Supermarkets

·         Convenience Stores

·         Pharmacies/Drug Stores

·         Online Stores

In addition, the report provides analysis of the tissue towel market with respect to the following geographic segments:

·         North America

·         Latin America

·         Asia Pacific (APAC)

·         Europe

·         Middle East

·         Africa

Customization Scope for the Client

Client satisfaction is our first and last priority. And that’s why BlueWeave Consulting offers customization according to Company’s specific needs. The following customization options are available for the report:

Additional Company Information

·         With three additional company detail analysis.

·         Additional country analysis.

·         Detailed segment analysis.