Report Overview

India Branded Sugar Market - Industry Trends & Forecast Report, 2029

India branded sugar market size was estimated at USD 787 million in 2022. During the forecast period between 2023 and 2029, India branded sugar market size is projected to grow at a CAGR of 9.5% reaching a value of USD 1,472.12 million by 2029. The major factor driving the branded sugar market growth is increasing consumer knowledge of the advantages of branded sugar among the nation's urban and rural populations. Also, the country's branded sugar market is expected to increase as a result of the rising presence of industry participants on e-commerce platforms. Rapid urbanization, increasing disposable income, and rising product innovations are projected to boost the growth India branded sugar market.

India Branded Sugar Market - Overview

Branded sugar is becoming more popular among consumers because it is thought to be more sanitary than loose sugar on the market. Improved advertising and promotional schemes by market players, which influence consumer purchasing behavior to a greater extent, are another major factor driving demand for branded sugar in India. As a result, the market players focus on improving their brand image through aggressive advertising and appealing promotional schemes.

Growth Drivers

Product Innovations Fuel Market Expansion

To stay competitive and grow their business, competitors in the branded sugar market are always concentrating on new product development to meet the evolving wants of Indian customers. To innovate their current product lineup, many companies in the sector have turned to better packaging and product quality. Companies are developing fresh strategies to give customers more of what they want in response to consumer demand. For instance, in FY2021, EID Parry unveiled "SweetCare," a branded sugar with a reduced glycemic index that make itself a healthy substitute for normal sugar.

Rising Purchasing Power Drives Market Growth

The rapid increase in the combined earnings of family members is increasing consumer purchasing power, which is significantly increasing their spending on branded sugar. As a result, an increasing number of consumers nowadays prefer to buy convenient branded sugar items rather than compromise on product quality regardless of cost. Such consumer behavior is beneficial to the Indian branded sugar market.

Impact of COVID-19 on India Branded Sugar Market

Participants in the branded sugar business are also choosing more ecologically friendly production techniques. Sugar manufacturing services continued to operate normally despite the COVID-19 epidemic. For instance, Renuka Sugars increased refinery output and almost 30% increased the size of two distilleries despite the pandemic. Contrarily, a decline in consumer demand as a result of decreasing sugar intake had a minor influence on sugar sales. The COVID-19 epidemic has raised consumer awareness of healthy living. A balanced diet with less sugar has become even more crucial in the present pandemic situation, where everyone's health and immunity are their top objectives, impacting the sales of branded sugar.

India Branded Sugar Market

Segmental Coverage

India Branded Sugar Market - By Product

Based on product, India branded sugar market is divided into White Crystal Sugar, Brown Sugar, Sugar Lite, Sachets - White & Brown Sugar, and other segments. Due to its historical popularity and widespread use among the population, white crystal sugar is predicted to hold the highest market share of the market and dominate the market segment during the forecast period. Also, the expansion of India branded sugar market will be actively supported by expanding disposable income, soaring consumption, and consumers' growing preference for home-cooked sweet foods.

India Branded Sugar Market - By Distribution Channel

Based on distribution channel, the India branded sugar market is divided into General Trade, Modern Trade, and Online segments.

India Branded Sugar Market - By Region

Geographically, the India Branded Sugar Market is divided into North India, South India, East India, and West India regions. India is one of the world's major agricultural nations. Farmers and millers have a better possibility of increasing their efforts towards branded sugar production and processing with the introduction of new regulatory regulations and modifications to the existing ones. India is both the world's greatest user and the second-largest producer of sugar. Further, ancillary operations related to transportation, trade service of machinery, and delivery of agricultural inputs create employment.

Competitive Landscape

Competition in India branded sugar market is intense. Major companies in the market include Shree Renuka Sugars Ltd, Dhampur Sugar Mills Ltd, Uttam Sugar Mills Limited (Uttam Sugar, Triveni Engineering & Industries Ltd., Simbhaoli Sugars Limited, E.I.D. - Parry Limited, Mawana Foods Pvt. Ltd., DCM Shriram Industries Ltd., Dhanraj Sugars Private Limited, SNJ Group, and Dwarikesh Sugar Industries Limited. The key strategies used by these market leaders are new product launches, mergers & acquisitions, and alliances. To expand their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product

• White Crystal Sugar

• Brown Sugar

• Sugar Lite

• Sachets - White & Brown Sugar

• Others

By Distribution Channel

• General Trade

• Modern Trade

• Online

By Region

• North India

• South India

• East India

• West India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Branded Sugar Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing Purchasing Power
         2. Rising Health & Hygiene Awareness
      2. Restraints
         1. Growing Number of Diabetic Patients
      3.  Opportunities
         1. Product Developments
      4. Challenges
   3. Technology Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Branded Sugar Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
         1. White Crystal Sugar
         2. Brown Sugar
         3. Sugar Lite
         4. Sachets- White & Brown Sugar
         5. Others
      2. By Distribution Channel
         1. General Trade
         2. Modern Trade
         3. Online
      3. By Region
         1. North India
         2. South India
         3. East India
         4. West India
5. North India Branded Sugar Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
      3. By Distribution Channel
6. South India Branded Sugar Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
7. East India Branded Sugar Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
8. West India Branded Sugar Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
9. Competitive Landscape
   1. List of Key Players and Their Offerings
   2. India Branded Sugar Market Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Branded Sugar Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Shree Renuka Sugars Ltd
    2.  Dhampur Sugar Mills Ltd
    3. Uttam Sugar Mills Limited (Uttam Sugar)
    4. Triveni Engineering & Industries Ltd.
    5. Simbhaoli Sugars Limited
    6. E.I.D. - Parry Limited
    7. Mawana Foods Pvt. Ltd.
    8. DCM Shriram Industries Ltd.
    9. Dhanraj Sugars Private Limited
    10. SNJ Group
    11. Dwarikesh Sugar Industries Limited,
    12. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
    1.    Qualitative Research
       1.  Primary & Secondary Research
    2.    Quantitative Research
    3.    Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.    Breakdown of Primary Research Respondents, By Region
    5.    Assumptions & Limitations

*Financial information in case of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       India Branded Sugar Market Segmentation

Figure 2       India Branded Sugar Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Figure 5       India Branded Sugar Market Share, By Product, By Value, 2019–2029

Figure 6       India Branded Sugar Market Share, By Distribution Channel, By Value, 2019–2029

Figure 7       India Branded Sugar Market Share, By Region, By Value, 2019–2029

Figure 8       North India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Figure 9       North India Branded Sugar Market Share, By Product, By Value, 2019–2029

Figure 10     North India Branded Sugar Market Share, By Distribution Channel, By Value, 2019–2029

Figure 11     South India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Figure 12     South India Branded Sugar Market Share, By Product, By Value, 2019–2029

Figure 13     South India Branded Sugar Market Share, By Distribution Channel, By Value, 2019–2029

Figure 14     East India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Figure 15     East India Branded Sugar Market Share, By Product, By Value, 2019–2029

Figure 16     East India Branded Sugar Market Share, By Distribution Channel, By Value, 2019–2029

Figure 17     West India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Figure 18     West India Branded Sugar Market Share, By Product, By Value, 2019–2029

Figure 19     West India Branded Sugar Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1        India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Table 2        India Branded Sugar Market Size, By Product, By Value, 2019–2029

Table 3        India Branded Sugar Market Size, By Distribution Channel, By Value, 2019–2029

Table 4        India Branded Sugar Market Size, By Region, By Value, 2019–2029

Table 5        North India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Table 6        North India Branded Sugar Market Size, By Product, By Value, 2019–2029

Table 7        North India Branded Sugar Market Size, By Distribution Channel, By Value, 2019–2029

Table 8        South India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Table 9        South India Branded Sugar Market Size, By Product, By Value, 2019–2029

Table 10      South India Branded Sugar Market Size, By Distribution Channel, By Value, 2019–2029

Table 11      East India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Table 12      East India Branded Sugar Market Size, By Product, By Value, 2019–2029

Table 13      East India Branded Sugar Market Size, By Distribution Channel, By Value, 2019–2029

Table 14      West India Branded Sugar Market Size, By Value (USD Million), 2019–2029

Table 15      West India Branded Sugar Market Size, By Product, By Value, 2019–2029

Table 16      West India Branded Sugar Market Size, By Distribution Channel, By Value, 2019–2029

Table 17      Shree Renuka Sugars Ltd Company Overview

Table 18      Shree Renuka Sugars Ltd Financial Overview

Table 19      Dhampur Sugar Mills Ltd Company Overview

Table 20      Dhampur Sugar Mills Ltd Financial Overview

Table 21      Uttam Sugar Mills Limited (Uttam Sugar) Company Overview

Table 22      Uttam Sugar Mills Limited (Uttam Sugar) Financial Overview

Table 23      Triveni Engineering & Industries Ltd. Company Overview

Table 24      Triveni Engineering & Industries Ltd. Financial Overview

Table 25      Simbhaoli Sugars Limited Company Overview

Table 26      Simbhaoli Sugars Limited Financial Overview

Table 27      E.I.D. - Parry Limited Company Overview

Table 28      E.I.D. - Parry Limited Financial Overview

Table 29      Mawana Foods Pvt. Ltd. Company Overview

Table 30      Mawana Foods Pvt. Ltd. Financial Overview

Table 31      DCM Shriram Industries Ltd. Company Overview

Table 32      DCM Shriram Industries Ltd. Financial Overview

Table 33      Dhanraj Sugars Private Limited Company Overview

Table 34      Dhanraj Sugars Private Limited Financial Overview

Table 35      SNJ Group Company Overview

Table 36      SNJ Group Financial Overview

Table 37      Dwarikesh Sugar Industries Limited, Company Overview

Table 38      Dwarikesh Sugar Industries Limited, Financial Overview