Report Overview

India Fitness Equipment Market – Industry Trends & Forecast Report, 2030

India Fitness Equipment Market size was estimated at USD 287.8 million in 2023. During the forecast period between 2024 and 2030, India Fitness Equipment Market size is projected to grow at a CAGR of 8% reaching a value of USD 453.2 million by 2030. Prominent drivers of the market include the increasing health consciousness among the population, the rise in lifestyle diseases, and government initiatives encouraging fitness. Additionally, the growing popularity of fitness equipment for home workouts and the adoption of digital fitness solutions are fueling the demand. Key players in the market, such as Cure. Fit, Gold’s Gym, and Talwalkars, continue to drive growth by expanding their offerings of fitness equipment, along with personalized training programs and digital fitness classes. Talwalkars, for instance, is planning to open 50 new centers, which will likely contribute to higher demand for fitness equipment. The rise of smart fitness equipment, integrated with wearable technology and mobile apps, is enhancing market prospects, as consumers seek more advanced and efficient ways to track and improve their fitness levels.

Fitness Equipment – Overview

Fitness equipment refers to devices or apparatus used to enhance physical exercise and improve overall fitness. It includes cardio machines like treadmills, ellipticals, and stationary bikes; strength training tools such as free weights, weight machines, and resistance bands; and flexibility aids like stretching machines and yoga mats. Specialized equipment like exercise balls, kettlebells, and suspension trainers also play a role in various fitness routines. Used in gyms, fitness centers, or at home, fitness equipment supports muscle building, cardiovascular health, flexibility, and recovery, helping individuals achieve their fitness goals through diverse exercise methods.

India Fitness Equipment Market

Growth Drivers

Growing Awareness about Importance of Fitness and Wellness

Growing awareness about the importance of fitness and wellness is driving significant growth in the India Fitness Equipment Market. As health-consciousness rises, more individuals are adopting modern fitness practices such as resistance training, yoga, and the use of wearable fitness technology. Traditional wellness practices like Ayurveda and yoga are being supplemented by a rapidly expanding fitness industry, leading to the proliferation of fitness centers and gyms across the country. This growth is fueled by increasing disposable incomes, urbanization, and a shift towards healthier lifestyles, with fitness services now extending beyond urban areas to tier II and III cities. Moreover, the rise in sedentary lifestyles and lifestyle diseases has prompted more people to invest in fitness, contributing to a surge in demand for fitness equipment. Government initiatives, including the recognition of wellness as a priority sector, further support this trend. The fitness market is also seeing innovations such as in-house corporate gyms, public park ‘open gyms,’ and the growing popularity of fitness apps, wearables, and tech-driven solutions. As competition intensifies, the market continues to expand, offering substantial growth opportunities for both local and international players.

Challenges

High Cost of Premium Fitness Equipment

The high cost of premium fitness equipment is a significant restraint on the growth of the India Fitness Equipment Market. While demand for advanced and high-quality fitness products is rising, the expensive pricing limits access for a large portion of the population, particularly in tier II and III cities. Additionally, many consumers opt for more affordable, lower-end alternatives, which impacts the overall market for premium equipment. The high initial investment, maintenance costs, and lack of financial incentives for purchasing such equipment further deter potential buyers, hindering broader market growth despite increasing health awareness.

Impact of Escalating Geopolitical Tensions on India Fitness Equipment Market

Escalating geopolitical tensions among countries and further spreading across regions could have a significant impact on the growth of India Fitness Equipment Market. Trade disruptions, such as supply chain interruptions and rising import tariffs, could increase the cost of raw materials and finished products, making fitness equipment more expensive. Additionally, uncertainty in global markets may reduce consumer spending, impacting demand for premium fitness products. Economic instability can also hinder investments in fitness infrastructure and innovation, slowing the expansion of fitness centers and the adoption of advanced fitness technologies. Overall, geopolitical tensions could dampen the market’s growth potential.

India Fitness Equipment Market

Segmental Coverage

India Fitness Equipment Market – By Type

Based on type, India Fitness Equipment Market is divided into Cardiovascular Equipment, Strength Training Equipment, Yoga & Pilates Equipment, and other Fitness Equipment segments. The cardiovascular equipment segment holds the highest share of India Fitness Equipment Market by type. The segment’s dominance is driven by the growing emphasis on heart health, calorie burning, and overall fitness, making cardio exercise a key part of daily routines. Popular devices such as treadmills, stationary bikes, elliptical trainers, and rowing machines are in high demand. Treadmills are especially favored for their versatility, allowing users to walk, jog, or run indoors. Notably, the introduction of the T-400 motorized treadmill by Reach in September 2022 reflects the growing demand for premium, locally manufactured equipment. Additionally, stationary bikes offer low-impact workouts ideal for joint health. Technological innovations, including built-in programs, interactive displays, and app compatibility, are further boosting the appeal of cardiovascular devices. As Indian consumers increasingly focus on weight management and cardiovascular health, the demand for these devices continues to grow.

India Fitness Equipment Market – By End User

Based on end user, India Fitness Equipment Market is divided into Home Consumers, Commercial, and Educational Institutions segments. The home consumers segment holds the highest share of India Fitness Equipment Market by end user. It is primarily driven by the growing trend of home gyms and increasing consumer focus on health and wellness. The rise of connected home devices and the popularity of online fitness platforms offering diverse workout routines have further fueled this growth. Additionally, IoT-enabled fitness equipment, which allows users to track their progress and stay motivated, is gaining traction. Functional fitness, aimed at improving everyday physical tasks, is also contributing to the increasing demand for home fitness equipment.

India Fitness Equipment Market – By Distribution Channel

Based on distribution channel, India Fitness Equipment Market is split into Online and Offline segments.

India Fitness Equipment Market – By Region

The in-depth research report on India Fitness Equipment Market covers the market in the country’s major regions: North India, South India, East India, and West India regions.

Competitive Landscape

Major players operating in India Fitness Equipment Market include Jerai Fitness, Nortus Fitness, BullrocK Fitness, Into Wellness, Mahaveer Gym Industry, Syndicate Gym Industries, Hercules Fitness, Meerut Gym & Gymnastic Works, Universal Gym Fitness Equipment, and Fitness World. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2024 - MS Dhoni invested in the Bengaluru-based fitness startup Tagda Raho, which focuses on traditional Indian strength training. The startup combines classic Indian equipment, such as the Gada, Mudgars, Vajra, and Sumtola, with a modernized training regimen. Tagda Raho announced its plans to expand its presence, launching new training centers across India. The startup’s unique blend of traditional and modern fitness methods has garnered attention from professional teams, including the Lucknow Super Giants and National Cricket Academy.

Scope of the Report

By Type

• Cardiovascular Equipment

• Strength Training Equipment

• Yoga & Pilates Equipment

• Other Fitness Equipment

By End User

• Home Consumers

• Commercial

• Educational Institutions

By Distribution Channel

• Online

• Offline

By Region

• North India

• South India

• West India

• East India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Fitness Equipment Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Growing awareness about the importance of fitness and wellness
         2. Urbanization and changing lifestyles
         3. Increasing disposable incomes
      2. Restraints
         1. High cost of premium fitness equipment
         2. Limited awareness about the benefits of regular exercise
         3. Inadequate after-sales service and maintenance
      3. Opportunities
         1. Government initiatives to promote fitness and sports
         2. Expansion of commercial fitness centers and gyms
         3. Growth of e-commerce platforms
      4. Challenges
         1. Prevalence of counterfeit fitness equipment
         2. Space constraints in urban areas
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Fitness Equipment Market: Marketing Strategies
5. India Fitness Equipment Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
         1. Cardiovascular Equipment
         2. Strength Training Equipment
         3. Yoga & Pilates Equipment
         4. Other Fitness Equipment
      2. By End User
         1. Home Consumers
         2. Commercial
         3. Educational Institutions
      3. By Distribution Channel
         1. Online
         2. Offline
      4. By Region
         1. North India
         2. South India
         3. East India
         4. West India
6. North India Fitness Equipment Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By End User
      3. By Distribution Channel
7. South India Fitness Equipment Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By End User
      3. By Distribution Channel
8. East India Fitness Equipment Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By End User
      3. By Distribution Channel
9. West India Fitness Equipment Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Type
      2. By End User
      3. By Distribution Channel
10. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Fitness Equipment Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
11. Impact of Escalating Geopolitical Tensions on India Fitness Equipment Market
12. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Jerai Fitness
    2. Nortus Fitness
    3. BullrocK Fitness
    4. Into Wellness
    5. Mahaveer Gym Industry
    6. Syndicate Gym Industries
    7. Hercules Fitness
    8. Meerut Gym & Gymnastic Works
    9. Universal Gym Fitness Equipment
    10. Fitness World
    11. Other Prominent Players
13. Key Strategic Recommendations
14. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Fitness Equipment Market Segmentation

Figure 2       India Fitness Equipment Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Figure 5       India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Figure 6       India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Figure 7       India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 8       India Fitness Equipment Market Share, By Region, By Value (USD Million) 2019–2030

Figure 9       North India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Figure 10     North India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Figure 11     North India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Figure 12     North India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 13     South India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Figure 14     South India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Figure 15     South India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Figure 16     South India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 17     East India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Figure 18     East India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Figure 19     East India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Figure 20     East India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Figure 21     West India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Figure 22     West India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Figure 23     West India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Figure 24     West India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

List of Tables      

Table 1        India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Table 2        India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Table 3        India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Table 4        India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 5        India Fitness Equipment Market Share, By Region, By Value (USD Million) 2019–2030

Table 6        North India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Table 7        North India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Table 8        North India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Table 9        North India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 10      South India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Table 11      South India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Table 12      South India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Table 13      South India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 14      East India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Table 15      East India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Table 16      East India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Table 17      East India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 18      West India Fitness Equipment Market Size, By Value (USD Million), 2019–2030

Table 19      West India Fitness Equipment Market Share, By Type, By Value (USD Million) 2019–2030

Table 20      West India Fitness Equipment Market Share, By End User, By Value (USD Million) 2019–2030

Table 21      West India Fitness Equipment Market Share, By Distribution Channel, By Value (USD Million) 2019–2030

Table 22      Jerai Fitness Company Overview

Table 23      Jerai Fitness Financial Overview

Table 24      Nortus Fitness Company Overview

Table 25      Nortus Fitness Financial Overview

Table 26      BullrocK Fitness Company Overview

Table 27      BullrocK Fitness Financial Overview

Table 28      Into Wellness Company Overview

Table 29      Into Wellness Financial Overview

Table 30      Mahaveer Gym Industry Company Overview

Table 31      Mahaveer Gym Industry Financial Overview

Table 32      Syndicate Gym Industries Company Overview

Table 33      Syndicate Gym Industries Financial Overview

Table 34      Hercules Fitness Company Overview

Table 35      Hercules Fitness Financial Overview

Table 36      Meerut Gym & Gymnastic Works Company Overview

Table 37      Meerut Gym & Gymnastic Works Financial Overview

Table 38      Universal Gym Fitness Equipment Company Overview

Table 39      Universal Gym Fitness Equipment Financial Overview

Table 40      Fitness World Company Overview

Table 41      Fitness World Financial Overview