India Hair Removal Wax Market, By Type (Soft Wax, Hard Wax); By Coverage (Face, Body/Arms/Legs, Bikini); By Ingredient (Organic, Synthetic); By Skin Type (Dry Skin, Oily Skin, Normal Skin, Sensitive Skin); By End User (Man, Woman); By Price (High, Medium, Low); By Distribution Channel (Company-owned Website, E-Commerce Website, Hypermarkets & Supermarkets); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
- Published Date: July 2024
- Report ID: BWC24568
- Available Format: PDF
- Page: 200
Report Overview
An increasing number of salons and spas providing easier access to professional waxing services and western cultural and media influences elevating smooth, hair-free skin as a beauty ideal among growing young workforce are expected to drive India Hair Removal Wax Market during the forecast period between 2024 and 2030.
India Hair Removal Wax Market – Industry Trends & Forecast Report, 2030
India Hair Removal Wax Market size was estimated at USD 801.19 million in 2023. During the forecast period between 2024 and 2030, India Hair Removal Wax Market size is projected to grow at a CAGR of 9.9% reaching a value of USD 1,408.42 million by 2030. Prominent drivers of the market include increasing advancements in wax products that reduce irritation, enhance effectiveness, and prolong results. Hair removal wax, a depilatory, chemically or physically removes unwanted hair. Typically made by blending raw materials in large tanks and then packaging them, these products are evolving to be less irritating and more effective. Popular waxing techniques, like warm waxing, involve spreading wax on the body and removing it with a paper strip. Unlike shaving, which cuts hair at the skin level, waxing removes hair from the root, offering a smoother, longer-lasting finish. The preference for waxing is expected to drive market growth during the period in analysis.
Hair Removal Wax – Overview
Hair removal has become a significant segment of the cosmetic and personal care industry, with both men and women increasingly focusing on their aesthetic appearance. People remove unwanted body hair for cosmetic, social, cultural, or medical reasons. Over the years, various hair removal techniques have been developed, offering both temporary and permanent solutions. While many of these methods and products are available for home use, some require professional application in salons or dermatological offices.
India Hair Removal Wax Market
Growth Drivers
Rising Disposable Incomes and Cultural Trends
The increasing disposable incomes and evolving lifestyles are significantly boosting demand for hair removal waxing products. As more consumers prioritize personal grooming, spending on salons and spas for hair removal procedures has risen. Influenced by Western beauty ideals, smooth, hairless skin has become a popular trend, leading to a growing number of salons offering waxing services. Additionally, the popularity of at-home waxing techniques, such as pre-made wax strips, caters to the younger generation seeking convenience. This combination of economic growth and cultural shifts is set to continuously propel the growth of India Hair Removal Wax Market over the forecast period.
Challenges
High Price Sensitivity of Indian Consumers
Pricing is a crucial factor influencing the purchasing decisions of Indian consumers, often restraining the growth of the Hair Removal Wax Market. Many consumers seek affordable options, which can limit their willingness to invest in higher-quality products or services. This price sensitivity is especially pronounced in price-sensitive segments, leading to a preference for budget brands over premium alternatives. As a result, while the demand for hair removal products is growing, the overall market expansion is hampered by consumers' focus on cost, necessitating brands to balance quality with affordability to capture a wider audience.
Impact of Escalating Geopolitical Tensions on India Hair Removal Wax Market
Escalating geopolitical tensions among countries across regions could have a significant impact on the growth of India Hair Removal Wax Market. The geopolitical tensions further spreading across the world can disrupt supply chains and increase raw material costs. Trade restrictions and uncertainty may lead to price fluctuations, impacting consumer purchasing power and demand. Additionally, heightened tensions can shift consumer focus toward essential goods, reducing discretionary spending on beauty products. Brands may face challenges in sourcing quality materials and maintaining consistent pricing, which could hinder market growth. Ultimately, geopolitical instability poses a significant threat to the stability and expansion of the Hair Removal Wax Market in India.
India Hair Removal Wax Market
Segmental Coverage
India Hair Removal Wax Market – By Type
By type, India Hair Removal Wax Market is bifurcated into Soft Wax and Hard Wax segments. The hard wax segment holds a higher share in India Hair Removal Wax Market by type. Hard wax is also known as streak less wax, this product is applied directly to the skin, allowed to cool, and removed without strips. To improve the waxing experience and offer added skincare benefits, this segment has continuously refined its formulas, fragrances, and ingredients. As a result, these advantages are expected to boost demand for hard wax products, driving growth in the global market throughout the forecast period.
India Hair Removal Wax Market – By Coverage
Based on coverage, India Hair Removal Wax Market is divided into Face, Body/Arms/Legs, and Bikini segments.
India Hair Removal Wax Market – By Ingredient
By ingredient, India Hair Removal Wax Market is split into Organic and Synthetic segments. The organic segment is expected to hold a higher share in India Hair Removal Wax Market by ingredient during the forecast period. Composed of ingredients like sugar, lemon juice, and water, this wax is free from harmful chemicals and artificial fragrances, making it gentle on all skin types, including sensitive skin. The market for organic hair removal wax has experienced substantial growth and is projected to continue expanding during the forecast period, driven by rising consumer demand for natural beauty products and awareness of the risks associated with chemical-based options. Also, the increasing popularity of waxing among both men and women, known for its longer-lasting results compared to shaving, further propels market growth. The accessibility of organic wax through online platforms has also contributed to its rising demand. Recent trends include the introduction of diverse product formulations tailored to specific skin types and hair textures, improved packaging for convenience, and the use of advanced technology to enhance product performance.
India Hair Removal Wax Market – By Skin Type
On the basis of skin type, India Hair Removal Wax Market is divided into Dry Skin, Oily Skin, Normal Skin, and Sensitive Skin segments.
India Hair Removal Wax Market – By End User
Based on end user, India Hair Removal Wax Market is bifurcated into Men and Women segments. The woman segment holds a higher share in India Hair Removal Wax Market by end user. It is primarily due to a strong cultural emphasis on grooming and beauty among women. Women increasingly prefer waxing for its long-lasting results compared to shaving, leading to higher demand for various wax products. The growing awareness of skincare and the availability of specialized waxing products tailored for women further contribute to this segment's prominence. Additionally, the rise of beauty salons and spas offering professional waxing services has made hair removal more accessible, solidifying the women segment as the largest contributor to the growth of India Hair Removal Wax Market in India.
India Hair Removal Wax Market – By Price
On the basis of price, India Hair Removal Wax Market is divided into High, Medium, and Low segments.
India Hair Removal Wax Market – By Distribution Channel
Based on distribution channel, India Hair Removal Wax Market is divided into Company-owned Website, E-Commerce Website, Hypermarkets & Supermarkets, and other (Specialty Stores) segments. The hypermarkets & supermarkets segment holds the highest share in India Hair Removal Wax Market by distribution channel, primarily due to their wide product range and convenient shopping experience. The retail outlets provide easy access to various hair removal wax brands, catering to diverse consumer preferences. The ability to physically compare products, along with promotional offers and bulk purchasing options, attracts customers. Additionally, the organized nature of hypermarkets & supermarkets ensures consistent product availability and brand visibility, making them the preferred choice for consumers seeking hair removal wax, thereby driving significant market share within this distribution channel.
India Hair Removal Wax Market – By Region
The in-depth research report on India Hair Removal Wax Market covers the market in the country’s major regions: North India, South India, East India, and West India regions.
Competitive Landscape
Major players operating in India Hair Removal Wax Market include Veet (Reckitt Benckiser Group), Rica Wax India, Anne French (Godrej Consumer Products Ltd), Nair (Church & Dwight Co., Inc.), Sally Hansen (Coty Inc.), Parissa Laboratories Inc., Fem (Dabur India Ltd), and Blossom Kochhar Aroma Magic. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
Recent Developments
-
In June 2023 - Veet launched its new 360-degree campaign, #VeetItToBelieveIt, featuring brand ambassador Katrina Kaif. The campaign aimed at promoting the idea that professional waxing results can be easily achieved at home with Veet's Professional wax strips.
Scope of the Report
|
Attributes |
Details |
|
Years Considered |
Historical Data – 2019–2030 |
|
Base Year – 2023 |
|
|
Estimated Year – 2024 |
|
|
Forecast Period – 2024–2030 |
|
|
Facts Covered |
USD Million |
|
Market Coverage |
India |
|
Product/ Service Segmentation |
Type, Coverage, Ingredient, Skin Type, End User, Price, Distribution Channel, Region |
|
Key Players |
Veet (Reckitt Benckiser Group), Rica Wax India, Anne French (Godrej Consumer Products Ltd), Nair (Church & Dwight Co., Inc.), Sally Hansen (Coty Inc.), Parissa Laboratories Inc., Fem (Dabur India Ltd), Blossom Kochhar Aroma Magic |
By Type
-
Soft Wax
-
Hard Wax
By Coverage
-
Face
-
Body/Arms/Legs
-
Bikini
By Ingredient
-
Organic
-
Synthetic
By Skin Type
-
Dry Skin
-
Oily Skin
-
Normal Skin
-
Sensitive Skin
By End User
-
Men
-
Women
By Price
-
High
-
Medium
-
Low
By Distribution Channel
-
Company-owned Website
-
E-Commerce Website
-
Hypermarkets & Supermarkets
By Region
-
North India
-
South India
-
East India
-
West India
- Research Framework
- Research Objective
- Product Overview
- Market Segmentation
- Executive Summary
- India Hair Removal Wax Market Insights
- Industry Value Chain Analysis
- DROC Analysis
- Growth Drivers
- Growing economy and higher disposable incomes are boosting demand for hair removal products
- Influence from Western culture and media is popularizing smooth, hairless skin as a beauty ideal
- Rapid urbanization and rising female workforce participation driving demand
- Growing number of salons and spas provide easier access to professional waxing services
- Restraints
- Price remains a significant consideration for many Indian consumers
- Deep-rooted cultural preferences for traditional methods like threading or razors may slow the shift towards waxing
- Skin sensitivity concerns such as skin irritation or allergies
- Opportunities
- Increasing demand for natural and organic beauty products
- Rising popularity of e-commerce platforms
- Untapped potential in the men's hair removal segment
- Challenges
- Growing competition from alternative hair removal methods
- Presence of counterfeit and low-quality wax products
- Growth Drivers
- Technological Advancements/Recent Developments
- Regulatory Framework
- Porter’s Five Forces Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of New Entrants
- Threat of Substitutes
- Intensity of Rivalry
- India Hair Removal Wax Market: Marketing Strategies
- India Hair Removal Wax Market Overview
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- Soft Wax
- Hard Wax
- By Coverage
- Face
- Body/Arms/Legs
- Bikini
- By Ingredient
- Organic
- Synthetic
- By Skin Type
- Dry Skin
- Oily Skin
- Normal Skin
- Sensitive Skin
- Others
- By End User
- Men
- Women
- By Price
- High
- Medium
- Low
- By Distribution Channel
- Company-owned Website
- E-Commerce Website
- Hypermarkets & Supermarkets
- Others (Specialty Stores)
- By Region
- North India
- South India
- East India
- West India
- By Type
- Market Size & Forecast, 2019–2030
- North India Hair Removal Wax Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By Coverage
- By Ingredient
- By Skin Type
- By End User
- By Price
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- South India Hair Removal Wax Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By Coverage
- By Ingredient
- By Skin Type
- By End User
- By Price
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- East India Hair Removal Wax Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By Coverage
- By Ingredient
- By Skin Type
- By End User
- By Price
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- West India Hair Removal Wax Market
- Market Size & Forecast, 2019–2030
- By Value (USD Million)
- Market Share & Forecast
- By Type
- By Coverage
- By Ingredient
- By Skin Type
- By End User
- By Price
- By Distribution Channel
- Market Size & Forecast, 2019–2030
- Competitive Landscape
- List of Key Players and Their Offerings
- India Hair Removal Wax Company Market Share Analysis, 2023
- Competitive Benchmarking, By Operating Parameters
- Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- Impact of Escalating Geopolitical Tensions on India Hair Removal Wax Market
- Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- Veet (Reckitt Benckiser Group)
- Rica Wax India
- Anne French (Godrej Consumer Products Ltd)
- Nair (Church & Dwight Co., Inc.)
- Sally Hansen (Coty Inc.)
- Parissa Laboratories Inc.
- Fem (Dabur India Ltd)
- Blossom Kochhar Aroma Magic
- Other Prominent Players
- Key Strategic Recommendations
- Research Methodology
- Qualitative Research
- Primary & Secondary Research
- Quantitative Research
- Market Breakdown & Data Triangulation
- Secondary Research
- Primary Research
- Breakdown of Primary Research Respondents, By Region
- Assumptions & Limitations
- Qualitative Research
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 India Hair Removal Wax Segmentation
Figure 2 India Hair Removal Wax Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 India Hair Removal Wax Market Size, By Value (USD Million), 2019–2030
Figure 5 India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Figure 6 India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Figure 7 India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Figure 8 India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Figure 9 India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Figure 10 India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Figure 11 India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Figure 12 North India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Figure 13 North India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Figure 14 North India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Figure 15 North India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Figure 16 North India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Figure 17 North India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Figure 18 North India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Figure 19 South India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Figure 20 South India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Figure 21 South India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Figure 22 South India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Figure 23 South India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Figure 24 South India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Figure 25 South India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Figure 26 East India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Figure 27 East India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Figure 28 East India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Figure 29 East India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Figure 30 East India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Figure 31 East India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Figure 32 East India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Figure 33 West India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Figure 34 West India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Figure 35 West India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Figure 36 West India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Figure 37 West India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Figure 38 West India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Figure 39 West India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 India Hair Removal Wax Market Size, By Value (USD Million), 2019–2030
Table 2 India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Table 3 India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Table 4 India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Table 5 India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Table 6 India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Table 7 India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Table 8 India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Table 9 North India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Table 10 North India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Table 11 North India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Table 12 North India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Table 13 North India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Table 14 North India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Table 15 North India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Table 16 South India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Table 17 South India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Table 18 South India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Table 19 South India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Table 20 South India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Table 21 South India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Table 22 South India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Table 23 East India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Table 24 East India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Table 25 East India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Table 26 East India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Table 27 East India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Table 28 East India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Table 29 East India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Table 30 West India Hair Removal Wax Market Share, By Type, By Value, 2019–2030
Table 31 West India Hair Removal Wax Market Share, By Coverage, By Value, 2019–2030
Table 32 West India Hair Removal Wax Market Share, By Ingredient, By Value, 2019–2030
Table 33 West India Hair Removal Wax Market Share, By Skin Type, By Value, 2019–2030
Table 34 West India Hair Removal Wax Market Share, By End User, By Value, 2019–2030
Table 35 West India Hair Removal Wax Market Share, By Price, By Value, 2019–2030
Table 36 West India Hair Removal Wax Market Share, By Distribution Channel, By Value, 2019–2030
Table 37 Veet (Reckitt Benckiser Group) Company Overview
Table 38 Veet (Reckitt Benckiser Group) Financial Overview
Table 39 Rica Wax India Company Overview
Table 40 Rica Wax India Financial Overview
Table 41 Anne French (Godrej Consumer Products Ltd) Company Overview
Table 42 Anne French (Godrej Consumer Products Ltd) Financial Overview
Table 43 Nair (Church & Dwight Co., Inc.) Company Overview
Table 44 Nair (Church & Dwight Co., Inc.) Financial Overview
Table 45 Sally Hansen (Coty Inc.) Company Overview
Table 46 Sally Hansen (Coty Inc.) Financial Overview
Table 47 Parissa Laboratories Inc. Company Overview
Table 48 Parissa Laboratories Inc. Financial Overview
Table 49 Fem (Dabur India Ltd) Company Overview
Table 50 Fem (Dabur India Ltd) Financial Overview
Table 51 Blossom Kochhar Aroma Magic Company Overview
Table 52 Blossom Kochhar Aroma Magic Financial Overview
Table 53 Other Prominent Players Company Overview
Table 54 Other Prominent Players Financial Overview
Market Segmentation
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