Report Overview

India Quick Commerce (Qcommerce) Market – Industry Trends & Forecast Report, 2030

India Quick Commerce (Qcommerce) Market size was estimated at USD 3.9 billion in 2023. During the forecast period between 2024 and 2030, India Quick Commerce (Qcommerce) Market size is projected to grow at a CAGR of 39.87% reaching a value of USD 40.85 billion by 2030. Prominent drivers of the market include changing consumer preferences, rapid urbanization, and widespread mobile internet access. Quick commerce has transformed India’s retail landscape with ultra-fast deliveries, accelerated by the COVID-19 pandemic, which heightened demand for essentials like groceries. By 2023, its gross merchandise value (GMV) rose to USD 2.3 billion, propelled by players like Blinkit, Swiggy Instamart, and Zepto. Diversifying into categories beyond groceries, such as electronics and cosmetics, quick commerce thrives on advanced technologies like predictive analytics, automation, and optimized inventory systems. Supportive government initiatives, including Digital India and ONDC, enhance its ecosystem. Moving forward, businesses must balance operational efficiency and sustainability to cater to a cost-sensitive market while leveraging strategic partnerships for continued growth.

Quick Commerce (Qcommerce) – Overview

Quick commerce, also known as Q-commerce, is a type of e-commerce that emphasizes rapid delivery, typically within an hour or less. It focuses on smaller, urgent purchases, such as groceries, medicines, or other essential items. Q-commerce leverages technology and strategic partnerships to ensure efficient operations and customer satisfaction.

India Quick Commerce (Qcommerce) Market

Growth Drivers

Deepening Smartphone Penetration

Changing consumer behavior is a key driver of growth in India’s Quick Commerce (Qcommerce) Market, with Millennials and Gen Z in metro cities like Bengaluru, Delhi NCR, and Mumbai leading the shift toward ultra-fast delivery platforms. Consumers increasingly prioritize convenience and speed, redirecting e-commerce spending to quick commerce and reinforcing instant purchasing habits. Event-specific buying trends, such as during Diwali, New Year’s Eve, and major sporting events, further highlight this evolution, as platforms tailor product selections and promotions to meet festive demands, driving unprecedented sales. Beyond groceries, the expansion into categories like beauty, electronics, home décor, and wellness showcases the adaptability of quick commerce platforms to cater to diverse consumer needs. This shift in preferences, coupled with rising expectations for speed and variety, underscores the transformative impact of changing consumer behavior on the rapid growth of India’s Quick Commerce Market.

Challenges

High Operational Costs

The rapid expansion of quick commerce (QCommerce) platforms like Blinkit, Zepto, and Swiggy Instamart is reshaping India’s consumer economy by catering to the rising demand for ultra-fast deliveries. However, high operational costs, particularly in smaller cities where warehousing expenses are disproportionately high compared to average order values, are restraining the growth of the India QCommerce market. Despite these challenges, platforms like Blinkit have seen significant sales growth, doubling revenue from the previous year. As competition intensifies not only between QCommerce platforms but also with traditional retailers embracing fast delivery models, the sector is witnessing increased venture capital investment, with companies like Zepto valued at USD 5 Billion. Nonetheless, the industry faces societal costs, including low-quality jobs and worker safety concerns, which, coupled with the need to sustain rapid growth, raises doubts about the long-term viability of the model. If these high operational costs are not effectively managed, the quick commerce sector risks facing unsustainable business practices, which could hinder its future expansion.

Impact of Escalating Geopolitical Tensions on India Quick Commerce (Qcommerce) Market

Escalating geopolitical tensions among countries and spreading across regions could have a significant impact on the growth of India Quick Commerce (Qcommerce) Market. Disruptions in global supply chains, rising fuel prices, and increased uncertainty may lead to higher operational costs for QCommerce platforms. Additionally, geopolitical instability could affect consumer spending patterns, with potential shifts in demand for quick delivery services. As businesses navigate these challenges, the competitive landscape within the sector may intensify, requiring platforms to adapt quickly while managing costs. The long-term growth of India’s QCommerce market will depend on how effectively these external factors are mitigated.

India Quick Commerce (Qcommerce) Market

Segmental Coverage

India Quick Commerce (Qcommerce) Market – By Product Category

Based on product category, India Quick Commerce (Qcommerce) Market is divided into Grocery & Fresh Produce, Food & Beverages, Electronics & Gadgets, Fashion & Apparel, Pharmaceuticals & Healthcare, and other segments. The grocery & fresh produce segment holds the largest share of India Quick Commerce (Qcommerce) Market by product category, driven by the increasing demand for fast, convenient access to essential items like fruits, vegetables, dairy, and packaged groceries. As q-commerce continues to reshape the food delivery sector, this segment accounts for approximately 44% of all q-commerce transactions in India. The shift towards on-demand, hyper-local delivery, particularly accelerated by the COVID-19 pandemic, has been fueled by urbanization, rising disposable incomes, and a preference for instant deliveries, especially among Millennials and Gen Z consumers. Major players such as Blinkit, Zepto, and Swiggy Instamart have capitalized on this demand, offering rapid delivery times through strategically located micro-fulfillment centers and advanced logistics technologies. A recent survey found that a significant portion of consumers prefer weekly food deliveries, with groceries and fresh produce being the most sought-after items. With further growth expected in Tier 2 and Tier 3 cities, the grocery and fresh produce segment is set to remain the dominant force in India’s Q-commerce market, supported by ongoing investments in technology to optimize delivery efficiency. Meanwhile, The food and beverage segment holds the second-largest share of the India Quick Commerce (Q-commerce) Market. It can be attributed to a combination of factors such as busy urban lifestyles, longer travel times, and the growing demand for convenience. According to an industry estimate, about 65% of consumers prefer food delivery at least once a week, contributing to the rapid growth of Q-commerce in the food sector. Companies like Swiggy and Zomato dominate this space, but new players like Swish are emerging with unique propositions, such as 10-minute deliveries, to tap into this booming market. The shift towards quick, hyperlocal deliveries is further fueled by consumer demand for faster service, with Q-commerce services like Blinkit and Zepto gaining traction in grocery delivery, inspiring similar models for food delivery. As the sector grows, rapid delivery innovations, including drone services, are expected to further revolutionize the food delivery experience. The convenience and time-saving aspects of q-commerce are reshaping consumer behavior, making food and beverage the second-largest segment in India’s expanding q-commerce market.

India Quick Commerce (Qcommerce) Market – By Delivery Time

By delivery time, India Quick Commerce (Qcommerce) Market is split into Instant Delivery (within 10–30 minutes) and Same-Day Delivery (within 2–4 hours) segments. The instant delivery (within 10–30 minutes) segment holds a larger share of India Quick Commerce (Qcommerce) Market by delivery time, as platforms like Zomato’s Blinkit, Zepto, and Swiggy Instamart have revolutionized the retail landscape by offering ultra-fast deliveries. These services, which have surged in popularity, deliver everything from groceries to electronics within a mere 10-30 minute window, significantly outperforming traditional delivery timelines that typically span hours or days. The rapid growth of these platforms has reshaped consumer expectations, particularly in urban areas, where speed and convenience are now paramount. With the rise of dark stores strategically located near delivery points, these companies ensure quick fulfillment of high-demand items, further cementing their dominance in the market. As a result, instant delivery has become a key differentiator for Qcommerce, driving the sector’s expansion and attracting major players such as Amazon and Flipkart, who are keen to tap into this fast-growing market. This shift towards faster delivery is transforming the broader retail ecosystem, positioning the instant delivery segment as the leading force in the evolving Qcommerce landscape in India.

India Quick Commerce (Qcommerce) Market – By Region

The in-depth research report on India Quick Commerce (Qcommerce) Market covers the market in the country’s major regions: North India, South India, East India, and West India regions. South India holds the largest share in India Quick Commerce (Qcommerce) Market and is expected to maintain its dominance during the forecast period. It is primarily driven by the expansion of Q-commerce companies in metro and Tier 1 cities such as Hyderabad, Bangalore, Pune, Mumbai, and Chennai. Key factors fueling this demand include a tech-savvy population, widespread internet access, and a strong technology awareness. With their busy lifestyles, aging demographics, and growing work-from-home trends, residents in these cities increasingly prefer online platforms for daily grocery shopping rather than visiting physical stores. The COVID-19 pandemic further accelerated the shift towards e-commerce for essential deliveries. To meet the rising demand for instant delivery, companies are expanding their dark stores to reduce delivery times and expand their customer base. For example, BigBasket, a prominent player in the South, reported delivering 15,000 orders in a single day in 2023. As evolving lifestyles and the need for quick delivery continue to shape consumer behavior, the demand for Q-commerce is expected to drive market growth during the forecast period.

Competitive Landscape

Major players operating in India Quick Commerce (Qcommerce) Market include Blinkit, Dunzo, Zomato, Swiggy Instamart, BigBasket, Amazon, JioMart Express, Flipkart Quick, ZopNow, Ola Dash, BB Now, Otipy, Zepto, and Amazon Fresh Store. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In November 2024 – Zepto, an India-based quick commerce startup, raised USD 300 million, doubling its initial target, amid fierce competition with rivals like Zomato’s Blinkit and Swiggy Instamart. The funding round, which was oversubscribed, included investments from prominent Indian family offices, ultra-high-net-worth individuals (UHNIs), and celebrities such as Amitabh Bachchan and Sachin Tendulkar.

• In September 2024 - Myntra, India's leading fashion e-commerce platform, piloted a four-hour delivery service in cities like Bengaluru and New Delhi as part of its response to India’s quick commerce boom. The fast-track service aims to shorten the traditional 2–3 day delivery time, catering to growing consumer demand for quicker options. Myntra's expansion into faster delivery reflects its efforts to stay competitive with other quick commerce players in categories like grocery and fashion.

Scope of the Report

By Product Category

• Grocery & Fresh Produce

• Food & Beverages

• Electronics & Gadgets

• Fashion & Apparel

• Pharmaceuticals & Healthcare

• Others

By Delivery Time

• Instant Delivery (within 10–30 minutes)

• Same-Day Delivery (within 2–4 hours)

By Region

• North India

• South India

• West India

• East India

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. India Quick Commerce (Qcommerce) Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rising Smartphone Penetration
         2. Changin Consumer Behavior
         3. Rapid Urbanization
         4. Growing Middle Class
      2. Restraints
         1. High Operational Costs
         2. Inventory Management
      3. Opportunities
         1. Expansion into Tier 2 and Tier 3 Cities
         2. Technological Innovation
      4. Challenges
         1. Intense Competition
         2. Economic Downturns
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. India Quick Commerce (Qcommerce) Market: Pricing Analysis
5. India Quick Commerce (Qcommerce) Market: Marketing Strategies
6. India Quick Commerce (Qcommerce) Market Overview
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Category
         1. Grocery & Fresh Produce
         2. Food & Beverages
         3. Electronics & Gadgets
         4. Fashion & Apparel
         5. Pharmaceuticals & Healthcare
         6. Others
      2. By Delivery Time
         1. Instant Delivery (within 10–30 minutes)
         2. Same-Day Delivery (within 2–4 hours)
      3. By Region
         1. North India
         2. South India
         3. East India
         4. West India
7. North India Quick Commerce (Qcommerce) Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Category
      2. By Delivery Time
8. South India Quick Commerce (Qcommerce) Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Category
      2. By Delivery Time
9. East India Quick Commerce (Qcommerce) Market
   1. Market Size & Forecast, 2019–2030
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Category
      2. By Delivery Time
10. West India Quick Commerce (Qcommerce) Market
    1. Market Size & Forecast, 2019–2030
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Product Category
       2. By Delivery Time
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. India Quick Commerce (Qcommerce) Company Market Share Analysis, 2023
    3. Competitive Benchmarking, By Operation Channel Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Quick Commerce (Qcommerce) Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
    1. Blinkit
    2. Dunzo
    3. Zomato
    4. Swiggy Instamart
    5. BigBasket
    6. Amazon
    7. JioMart Express
    8. Flipkart Quick
    9. ZopNow
    10. Ola Dash
    11. BB Now
    12. Otipy
    13. Zepto
    14. Amazon Fresh Store
    15. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
    1. Qualitative Research
       1. Primary & Secondary Research
    2. Quantitative Research
    3. Market Breakdown & Data Triangulation
       1. Secondary Research
       2. Primary Research
    4. Breakdown of Primary Research Respondents, By Region
    5. Assumption & Limitation

*Financial information of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List of Figures

Figure 1       India Quick Commerce (Qcommerce) Market Segmentation

Figure 2       India Quick Commerce (Qcommerce) Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2023

Figure 4       India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Figure 5       India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Figure 6       India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Figure 7       India Quick Commerce (Qcommerce) Market Share, By Region, By Value (USD Billion) 2019–2030

Figure 8       North India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Figure 9       North India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Figure 10     North India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Figure 11     South India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Figure 12     South India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Figure 13     South India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Figure 14     East India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Figure 15     East India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Figure 16     East India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Figure 17     West India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Figure 18     West India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Figure 19     West India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

List of Tables     

Table 1        India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Table 2        India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Table 3        India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Table 4        India Quick Commerce (Qcommerce) Market Share, By Region, By Value (USD Billion) 2019–2030

Table 5        North India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Table 6        North India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Table 7        North India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Table 8        South India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Table 9        South India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Table 10      South India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Table 11      East India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Table 12      East India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Table 13      East India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–2030

Table 14      West India Quick Commerce (Qcommerce) Market Size, By Value (USD Billion), 2019–2030

Table 15      West India Quick Commerce (Qcommerce) Market Share, By Product Category, By Value (USD Billion) 2019–2030

Table 16      West India Quick Commerce (Qcommerce) Market Share, By Delivery Time, By Value (USD Billion) 2019–203

Table 17    Blinkit Company Overview

Table 18    Blinkit Financial Overview

Table 19    Dunzo Company Overview

Table 20    Dunzo Financial Overview

Table 21    Zomato Company Overview

Table 22    Zomato Financial Overview

Table 23    Swiggy Instamart Company Overview

Table 24    Swiggy Instamart Financial Overview

Table 25    BigBasket Company Overview

Table 26    BigBasket Financial Overview

Table 27    Amazon Company Overview

Table 28    Amazon Financial Overview

Table 29    JioMart Express Company Overview

Table 30    JioMart Express Financial Overview

Table 31    Flipkart Quick Company Overview

Table 32    Flipkart Quick Financial Overview

Table 33    ZopNow Company Overview

Table 34    ZopNow Financial Overview

Table 35    Ola Dash Company Overview

Table 36    Ola Dash Financial Overview

Table 37    BB Now Company Overview

Table 38    BB Now Financial Overview

Table 39    Otipy Company Overview

Table 40    Otipy Financial Overview

Table 41    Zepto Company Overview

Table 42    Zepto Financial Overview

Table 43    Amazon Fresh Store Company Overview

Table 44    Amazon Fresh Store Financial Overview