Report Overview

Middle East and Africa Bottled Water Market – Industry Trends & Forecast Report, 2029

Middle East and Africa bottled water market size was estimated at USD 14.58 billion in 2022. During the forecast period between 2023 and 2029, the size of Middle East and Africa bottled water market is projected to grow at a CAGR of 8.52% reaching a value of USD 23.8 billion by 2029. Middle East and Africa bottled water market is influenced by several key drivers. Growing health consciousness and concerns about water quality lead to increased demand for safe and convenient hydration options. Also, a rising population, urbanization, and higher disposable incomes contribute to greater consumption. Environmental concerns and a shift towards sustainable packaging are driving the demand for eco-friendly bottled water solutions. Further, changing lifestyles, tourism, and a need for portability enhance market growth. Government regulations and standards related to water safety also play a pivotal role in shaping the industry, ensuring product quality and safety for consumers. 

Bottled Water - Overview

Bottled water refers to packaged drinking water that is commercially available in bottles. It is a popular beverage choice, often sourced from natural springs, wells, or purified tap water. Bottled water offers convenience, portability, and a perception of cleanliness. However, concerns about its environmental impact, including plastic waste and energy consumption in production, have led to increased scrutiny. Additionally, the quality and safety of bottled water vary, with some brands undergoing stringent filtration and testing while others may lack rigorous standards. Consumers should consider factors like source, treatment methods, and sustainability when choosing bottled water.

Middle East and Africa Bottled Water Market

Growth Drivers

Growing Health Awareness

Middle East and Africa bottled water market is experiencing a significant boost due to the increasing health consciousness among consumers. As awareness of the importance of hydration and the risks associated with unsafe tap water grows, the demand for convenient, clean, and portable water options is on the rise. Consumers are increasingly opting for bottled water as a safer and more reliable source of hydration, which has led to the expansion of the bottled water industry across the region. This trend is expected to continue driving the market's growth as health and wellness concerns remain a top priority for consumers in the Middle East and Africa.

Restraints

Inadequate Infrastructure

Access to clean bottled water faces a unique restraint in the Middle East and Africa due to inadequate infrastructure. In many regions, water supply networks are unreliable or insufficient, forcing a heavy reliance on bottled water. This dependence strains local resources, contributes to plastic waste, and often leaves remote communities without a sustainable water source. Also, the cost of bottled water can be prohibitive for poor people. Addressing this challenge requires investments in water infrastructure, innovative distribution solutions, and sustainable practices to ensure reliable access to clean water while mitigating environmental impacts.

Impact of COVID-19 on Middle East and Africa Bottled Water Market

COVID-19 pandemic significantly impacted Middle East and Africa bottled water industry. With health and hygiene concerns at the forefront, the demand for bottled water surged as consumers sought safe and convenient hydration options. Bottled water sales saw a boost due to increased emphasis on personal health. However, lockdowns and economic challenges hampered distribution and production. Also, the industry faced sustainability and environmental concerns, as the surge in plastic bottle consumption heightened environmental debates. The pandemic accelerated trends toward e-commerce and contactless deliveries, reshaping consumer behavior in this region and forcing the industry to adapt to changing market dynamics.

Impact of Israel-Hamas War on Middle East and Africa Bottled Water Market

The Israel-Hamas war, marked by regional instability, had limited direct impact on the Middle East and Africa Bottled Water Market. However, the broader geopolitical tensions in the region can potentially affect supply chains, production, and distribution networks, leading to localized disruptions. The bottling industry relies on stable logistics, which can be disrupted during conflicts or political unrest, potentially leading to short-term fluctuations in the market. Long-term effects largely depend on the duration and severity of regional instability, with potential consequences for the bottled water market's stability and profitability.

Middle East and Africa Bottled Water Market

Segmental Coverage

Middle East and Africa Bottled Water Market – By Product

Based on product, Middle East and Africa bottled water market is divided into Spring Water, Purified Water, Mineral Water, Distilled Water, and Sparkling Water segments. These segments represent a diverse range of bottled water products, catering to various consumer preferences and needs. The market's dynamism and versatility are evident through these distinct segments, offering consumers a wide array of choices in terms of taste, source, and characteristics. This segmentation reflects the industry's adaptability and ability to meet the unique demands of the Middle East and Africa's bottled water consumers.

Middle East and Africa Bottled Water Market – By Distribution Channel

By distribution channel, Middle East and Africa bottled water market is split into On-Trade and Off-Trade segments. The off-trade segment holds the largest share. Off-trade refers to the distribution of bottled water through retail channels such as supermarkets, convenience stores, and online sales. This segment's dominance is often attributed to consumer preferences for convenient and readily available bottled water in retail outlets. It signifies the significance of traditional retail channels in making bottled water accessible to consumers in the Middle East and Africa, and it is a key driver of market growth in the region.

Middle East and Africa Bottled Water Market – By Country

By country, Middle East and Africa bottled water market is divided into Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, and Rest of MEA. Saudi Arabia is the largest country in the Middle East and Africa bottled water market, a prominent consumer of bottled water due to its arid climate and growing population. The United Arab Emirates (UAE) follows closely, with its high per capita consumption. Other significant segments include Qatar, Kuwait, and South Africa, driven by factors like economic growth and changing lifestyle preferences. Nigeria and Algeria also contribute significantly to the market's size due to their large populations. The "Rest of MEA" category includes various countries, each with its unique dynamics, collectively making a substantial portion of the regional bottled water market.

Competitive Landscape

Major players in the Middle East and Africa bottled water market include Nestlé Waters, Mountain Valley Spring Company, Hangzhou Wahaha Group Co., Ltd, Icelandic Glacial Inc., The Coca Cola Company, Danone, Dasani, PepsiCo Inc., and Icelandic Glacial Inc. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product

• Spring Water

• Purified Water

• Mineral Water

• Distilled Water

• Sparkling Water

By Distribution Channel

• On-Trade

• Off-Trade

By Country

• Saudi Arabia

• UAE

• Qatar

• Kuwait

• South Africa

• Nigeria

• Algeria

• Rest of MEA

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Executive Summary
3. Middle East and Africa Bottled Water Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Increasing water pollution and waterborne diseases
         2. Flourishing tourism sector worldwide
      2. Restraints
         1. Increasing Pollution Due to Single-Use Plastic Water Bottles
      3. Opportunities
         1. Growing Demand for Sparkling and Flavored Drinking Water
      4. Challenges
         1. Negative Impact of the COVID-19 Pandemic
   3. Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. Middle East and Africa Bottled Water Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
         1. Spring Water
         2. Purified Water
         3. Mineral Water
         4. Distilled Water
         5. Sparkling Water
         6. Others
      2. By Distribution Channel
         1. On-Trade
         2. Off-Trade
      3. By Country
         1. Saudi Arabia
         2. UAE
         3. Qatar
         4. Kuwait
         5. South Africa
         6. Nigeria
         7. Algeria
         8. Rest of MEA
5. Saudi Arabia Bottled Water Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
6. UAE Bottled Water Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
7. Qatar Bottled Water Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
8. Kuwait Bottled Water Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
9. South Africa Bottled Water Market
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product
      2. By Distribution Channel
10. Nigeria Bottled Water Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Product
       2. By Distribution Channel
11. Algeria Bottled Water Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Product
       2. By Distribution Channel
12. Rest of MEA Bottled Water Market
    1. Market Size & Forecast, 2019–2029
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Product
       2. By Distribution Channel
13. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Middle East and Africa Bottled Water Company Market Share Analysis, 2022
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
14. Impact of COVID-19 on Middle East and Africa Bottled Water Market
15. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
    1. Nestlé Waters
    2. Mountain Valley Spring Company
    3. Hangzhou Wahaha Group Co., Ltd.
    4. Icelandic Glacial Inc.
    5. The Coca-Cola Company
    6. Danone
    7. Dasani
    8. PepsiCo Inc.
    9. Icelandic Glacial Inc.
    10. Other Prominent Players
16. Key Strategic Recommendations
17. Research Methodology
    1.  Qualitative Research
       1.  Primary & Secondary Research
    2.  Quantitative Research
    3.  Market Breakdown & Data Triangulation
       1.  Secondary Research
       2.  Primary Research
    4.  Breakdown of Primary Research Respondents, By Region
    5.  Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable

List of Figures

Figure 1       Middle East and Africa Bottled Water Segmentation

Figure 2       Middle East and Africa Bottled Water Market Value Chain Analysis

Figure 3       Company Market Share Analysis, 2022

Figure 4       Middle East & Africa Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 5       Middle East & Africa Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 6       Middle East & Africa Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 7       Middle East & Africa Bottled Water Market Share, By Country, By Value, 2019–2029

Figure 8       Saudi Arabia Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 9       Saudi Arabia Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 10     Saudi Arabia Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 11     UAE Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 12     UAE Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 13     UAE Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 14     Qatar Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 15     Qatar Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 16     Qatar Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 17     Kuwait Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 18     Kuwait Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 19     Kuwait Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 20     South Africa Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 21     South Africa Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 22     South Africa Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 23     Nigeria Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 24     Nigeria Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 25     Nigeria Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 26     Algeria Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 27     Algeria Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 28     Algeria Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

Figure 29     Rest of MEA Bottled Water Market Size, By Value (USD Billion), 2019–2029

Figure 30     Rest of MEA Bottled Water Market Share, By Product, By Value, 2019–2029

Figure 31     Rest of MEA Bottled Water Market Share, By Distribution Channel, By Value, 2019–2029

List of Tables

Table 1        Middle East & Africa Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 2        Middle East & Africa Bottled Water Market Size, By Product, By Value, 2019–2029

Table 3        Middle East & Africa Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 4        Middle East & Africa Bottled Water Market Size, By Country, By Value, 2019–2029

Table 5        Saudi Arabia Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 6        Saudi Arabia Bottled Water Market Size, By Product, By Value, 2019–2029

Table 7        Saudi Arabia Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 8        UAE Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 9        UAE Bottled Water Market Size, By Product, By Value, 2019–2029

Table 10      UAE Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 11      Qatar Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 12      Qatar Bottled Water Market Size, By Product, By Value, 2019–2029

Table 13      Qatar Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 14      Kuwait Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 15      Kuwait Bottled Water Market Size, By Product, By Value, 2019–2029

Table 16      Kuwait Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 17      South Africa Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 18      South Africa Bottled Water Market Size, By Product, By Value, 2019–2029

Table 19      South Africa Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 20      Nigeria Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 21      Nigeria Bottled Water Market Size, By Product, By Value, 2019–2029

Table 22      Nigeria Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 23      Algeria Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 24      Algeria Bottled Water Market Size, By Product, By Value, 2019–2029

Table 25      Algeria Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 26      Rest of MEA Bottled Water Market Size, By Value (USD Billion), 2019–2029

Table 27      Rest of MEA Bottled Water Market Size, By Product, By Value, 2019–2029

Table 28      Rest of MEA Bottled Water Market Size, By Distribution Channel, By Value, 2019–2029

Table 29      Nestlé Waters Company Overview

Table 30      Nestlé Waters Financial Overview

Table 31      Mountain Valley Spring Company Company Overview

Table 32      Mountain Valley Spring Company Financial Overview

Table 33      Hangzhou Wahaha Group Co., Ltd. Company Overview

Table 34      Hangzhou Wahaha Group Co., Ltd. Financial Overview

Table 35      Icelandic Glacial Inc. Company Overview

Table 36      Icelandic Glacial Inc. Financial Overview

Table 37      The Coca-Cola Company Company Overview

Table 38      The Coca Cola Company Financial Overview

Table 39      Danone Company Overview

Table 40      Danone Financial Overview

Table 41      Dasani Company Overview

Table 42      Dasani Financial Overview

Table 43      PepsiCo Inc. Company Overview

Table 44      PepsiCo Inc. Financial Overview

Table 45      Icelandic Glacial Inc. Company Overview

Table 46      Icelandic Glacial Inc. Financial Overview