Report Overview

Global Personal Care Shower and Bath Market - Industry Trends & Forecast Report 2028

Global Personal Care Shower and Bath Market exhibiting a CAGR of 5% during the forecast period (2022-2028). The market is growing due to the rising global awareness of personal health and hygiene. As consumers' living standards and disposable income are rising, they prefer customized, expensive and aesthetic products with enhanced natural and organic ingredients such as seed oil, shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil, and fruit extracts, vitamin-infused products. Moreover, the demand for germ-protecting, therapeutic, and antiseptic bathing products has risen post-Covid-19 pandemic, which is also driving the Global Personal Care Shower and Bath Market growth during the forecast period 2022-2028.

Personal Care Shower and Bath - Overview

Personal Care Shower and Bath Products help in cleansing, exfoliating, and moistening the skin. Shower and Bath Products have evolved from simple soaps to bath gels, body washes, bath bombs, and intimate hygiene products. They soothe the stressed muscles, provide a feeling of freshness to the skin, and maintain personal hygiene. The increased prevalence of aromatherapy (i.e., the practice of using aromatic materials such as essential oils and aroma compounds to improve psychological or physical well-being) and the demand for natural and organic personal care products with ingredients like shea butter, aloe vera, Vitamin E, tea tree, glycerin, almond oil, argan oil, and fruit extracts are also fueling the market. Post-Covid-19 pandemic, the increased demand for germ-protectant, therapeutic, and antiseptic bathing products has accelerated the market's growth.

Global Personal Care Shower and Bath Market Forecast and Trends

Growth Drivers

Increased Awareness of Safe Baby and Adult Shower and Bath Products

Globally, parents are becoming more conscious about their baby’s health and hygiene. The “Baby First Bath Program” was launched by Johnson & Johnson (Philippines) with the Mother and Child Nurses Association of the Philippines and the Integrated Midwives Association of the Philippines to educate healthcare workers on caring for a baby’s delicate skin. Johnson’s Baby Cottontouch products are specially formulated for the baby’s soft and sensitive skin and protect against irritation, dryness, redness, germs, and pollution. For instance, Johnson’s Cottontouch Newborn Head-To-Toe Bath is hypoallergic, free from dyes, sulfates, and parabens, and has the No More Tears formula. Some parents also adopt natural and herbal personal care shower and bath products. The adult in-shower products segment is estimated to see an increase in demand due to their dual effects; for example, Nivea In-Shower Body Milk makes the skin soft, silky, and smooth. It also lightly perfumes the skin with cocoa and vanilla and is entirely free from artificial colors and silicones. Meeem prickly heat soap provides all bathing, moisturizing, and sun-protectant qualities.

Usage of Biotechnology-Inspired Formulations

Biotechnology aids companies in producing high-performance, better quality, and more effective personal care products. Biotechnological products aid in skin rejuvenation with the use of various growth factors; for instance, a combination of antioxidants, matrix building agents, and skin conditioning agents are effective in treating anti-aging. Massey Medicinal's Candida Freedom Probiotic Soap is a biodegradable and revolutionary product formulated with probiotic LactoSpore, a Bacillus coagulans strain. The use of micro-biome technology in producing personal care shower and bath products is also gaining momentum; for example, JooMo Body Wash is a 3-in-1 product intended for cleaning, moisturizing, and shaving the skin. The benefits of these novel biotechnological formulations are likely to drive the growth of the global personal care shower and bath market during the forecast period.

Restraints

Prescence of Toxic Chemicals

Chemicals have been used in Personal Care Shower and Bath Products for a very long time. Toxic chemicals like formaldehyde, phthalates, phosphates, parabens, sulfates, silicones, etc., show harmful effects on the skin, such as allergic reactions and rashes. Due to these harmful effects on the skin, big players and manufacturers have decided to revolutionize this domain with natural and herbal Personal Care Shower and Bath Products, due to which a considerable growth is estimated in the forecast period.

Impact of COVID-19 on Global Personal Care Shower and Bath Market

The Global Personal Care Shower and Bath market was positively impacted during the Covid-19 pandemic. The sudden rise in infections led to an increase in usage of bathing bars, hand washes, bath gels, body washes, body scrubs, shampoos, conditioners, shower gels, etc., which led to a global upsurge in demand. During this period, the general public recognized the importance of personal care and hygiene; the fear of further lockdown and closure of stores led people to personal stock care and hygiene products. The prominent players in this domain focused on increasing their production to meet the increasing demand for these products. For example, in the first quarter of 2020, Unilever saw an increase in the volume of skin cleaning and hygiene products and an expansion in around 43 additional markets. Henkel also raised its soap supply capacity by roughly 30% globally.

Global Personal Care Shower and Bath Market - By Product Type

Based on product type, the Global Personal Care Shower and Bath Market are segmented into shower gels, liquid soap, solid soap, body scrub, bath additives, and others. Amidst the segmentation, the shower gels and liquid soap segment dominated the personal care shower and bath market share in 2021. This is because shower gels and liquid soaps are apt alternatives to solid soaps to protect against bacteria, fungi, and viruses. Furthermore, the rising trend for dandruff treatment has led to increased demand for hair styling gel and hair-repair shampoo products. On the other hand, the body scrubs segment is expected to grow with the highest CAGR during the forecast period 2022-2028. This is attributed to its efficient skin rejuvenation property, which removes the dead skin cells to maintain smoother skin.

Global Personal Care Shower and Bath Market - By Distribution Chanel

Based on distribution channel, the global personal care shower and bath market are segmented into offline stores (supermarkets and hypermarkets, convenience stores) and online stores. Amidst the segmentation, the offline segment accounted for the largest market share in 2021. This is because supermarkets and hypermarkets are ideal for purchasing personal care products in bulk as they provide attractive discounts and vouchers. All brands of personal care shower and bath products are displayed on the same roof, which makes it easier for the consumer to decide and choose. Moreover, local medical shops also provide a diversified portfolio of personal care shower and bath products. On the other hand, the online store segment is expected to grow with the highest CAGR during the forecast period 2022-2028. This is because e-commerce websites provide a one-stop solution for all products from the comfort of home with convenient purchasing and payment options and quick delivery.

Global Personal Care Shower and Bath Market - Regional Insights

Based on regions, the Global Personal Care Shower and Bath Market have been segmented into five categories- North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Amidst the segmentation, North America dominated the Global Personal Care Shower and Bath market share in 2021. This is attributed to the rising penetration of e-commerce and social media, increased demand for natural and organic products, and the introduction of male-oriented brands into the personal care shower and bath market. The Asia-Pacific is estimated to grow at the highest CAGR due to the increased awareness of personal hygiene. The demand for anti-dandruff shampoos and glossy hair repair conditioners in China will boost the market growth. Moreover, the growing consumption of sustainable shower and bath care products in India is expected to bolster the market.

Competitive Landscape

The Global Personal Care Shower and Bath Market are highly fragmented with several manufacturing companies. The key players operating in the Global Personal Care Shower and Bath Market are Unilever, Procter & Gamble, Reckitt Benckiser Group PLC, Amway, Godrej Consumer Products, Lion Corporation, GOJO Industries Inc., The Body Shop, Shiseido, 3Lab Inc., The Face Shop, L'Oreal, Colgate Palmolive Co., Natura & Co. Holding S.A., Beiersdorf AG, Johnson & Johnson, L'Artisan Parfumeur, ITC Limited, Kao Corporation, Plum Island Soap Co. and other prominent players.

Recent Development

• In 2021, Olay launched a Retinol containing Olay Cleansing & Renewing Body Wash which helped consumers reduce skin inflammation with long-lasting hydration.

• In 2021, Ivory launched Moisturizing Body Wash with a hint of coconut. This body wash has hydrating and moisturizing properties for dry and sensitive skin due to the presence of petrolatum.

Scope of the Report

By Product Type

• Shower Gels and Liquid Soap
• Solid Soap
• Body Scrub
• Bath Additives
• Others

By Distribution Channel

• • • • Offline Stores

1. Supermarkets and Hypermarkets
2. Convenience Stores

• • • • Online Stores

By Region

• • • • North America
      • Europe
      • Asia Pacific
      • Latin America
      • Middle East and Africa

1. Research Framework
   1. Research Objective
   2. Product Overview
   3. Market Segmentation
2. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents, By Region
   5. Assumption & Limitation
3. Executive Summary
4. Global Personal Care Shower and Bath Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   3. Technological Advancement/Recent Development
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
5. Global Personal Care Shower and Bath Market Overview
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
         1. Shower Gels and Liquid Soap
         2. Solid Soap
         3. Body scrub
         4. Bath Additives
         5. Others
      2. By Distribution Chanel
         1. Offline Stores
            1. Supermarkets and Hypermarkets
            2. Convenience Stores
         2. Online Stores
      3. By Region
         1. North America
         2. Europe
         3. The Asia Pacific
         4. Latin America
         5. The Middle East and Africa
6. North America Personal Care Shower and Bath Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. United States
         2. Canada
7. Europe Personal Care Shower and Bath Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Channel
      3. By Country
         1. Germany
         2. United Kingdom
         3. Italy
         4. France
         5. Spain
         6. Rest of Europe
8. The Asia Pacific Personal Care Shower and Bath Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Chanel
      3. By Country
         1. China
         2. India
         3. Japan
         4. Australia
         5. South Korea
         6. Rest of Asia Pacific
9. Latin America Personal Care Shower and Bath Market
   1. Market Size & Forecast by Value, 2018-2028
      1. By Value (USD Billion)
   2. Market Share & Forecast
      1. By Product Type
      2. By Distribution Chanel
      3. By Country
         1. Brazil
         2. Mexico
         3. Rest of Latin America
10. The Middle East & Africa Personal Care Shower and Bath Market
    1. Market Size & Forecast by Value, 2018-2028
       1. By Value (USD Billion)
    2. Market Share & Forecast
       1. By Product Type
       2. By Distribution Chanel
       3. By Country
          1. Saudi Arabia
          2. UAE
          3. Turkey
          4. South Africa
          5. Rest of Middle East & Africa
11. Competitive Landscape
    1. List of Key Players and Their Offerings
    2. Market Share Analysis, 2021
    3. Competitive Benchmarking, By Operating Parameters
    4. Key Strategic Development (Merger, Acquisition, Partnership.)
12. Impact of Covid-19 on Global Personal Care Shower and Bath Market Industry
13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook) **
    1. Unilever
    2. Procter & Gamble
    3. Reckitt Benckiser Group PLC
    4. Amway
    5. Godrej Consumer Products
    6. Lion Corporation
    7. GOJO Industries Inc.
    8. The Body Shop
    9. Shiseido
    10. 3Lab Inc.
    11. The Face Shop
    12. L’Oreal
    13. Colgate Palmolive Co.
    14. Natura & Co. Holding S.A.
    15. Beiresdorf AG
    16. Johnson & Johnson
    17. L'Artisan Parfumeur
    18. ITC Limited
    19. Kao Corporation
    20. Plum Island Soap Co.
    21. Other prominent players
14. Key Strategic Recommendations

*Financial information in case of non-listed companies will be provided as per availability

**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable

List Of Figures

Figure 1        Global Personal Care Shower and Bath Segmentation

Figure 2        Global Personal Care Shower and Bath Market Value Chain Analysis

Figure 3        Company Market Share Analysis, 2021

Figure 4        Global Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 5        Global Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 6        Global Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 7        Global Personal Care Shower and Bath Market Share, By Region, By Value, 2018-2028

Figure 8        North America Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 9        North America Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 10       North America Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 11       North America Personal Care Shower and Bath Market Share, By Country, By Value, 2018-2028

Figure 12       Europe Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 13       Europe Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 14       Europe Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 15       Europe Personal Care Shower and Bath Market Share, By Country, By Value, 2018-2028

Figure 16       The Asia-Pacific Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 17       The Asia-Pacific Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 18       The Asia-Pacific Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 19       The Asia-Pacific Personal Care Shower and Bath Market Share, By Country, By Value, 2018-2028

Figure 20       Latin America Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 21       Latin America Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 22       Latin America Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 23       Latin America Personal Care Shower and Bath Market Share, By Country, By Value, 2018-2028

Figure 24       The Middle East & Africa Personal Care Shower and Bath Market Size, By Value (USD Billion), 2018-2028

Figure 25       The Middle East & Africa Personal Care Shower and Bath Market Share, By Product Type, By Value, 2018-2028

Figure 26       The Middle East & Africa Personal Care Shower and Bath Market Share, By Distribution Channel, By Value, 2018-2028

Figure 27       The Middle East & Africa Personal Care Shower and Bath Market Share, By Country, By Value, 2018-2028

List Of Tables

Table 1         Global Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 2         Global Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 3         Global Personal Care Shower and Bath Market Size, By Region, By Value, 2018-2028

Table 4         North America Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 5         North America Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 6         North America Personal Care Shower and Bath Market Size, By Country, By Value, 2018-2028

Table 7         Europe Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 8         Europe Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 9         Europe Personal Care Shower and Bath Market Size, By Country, By Value, 2018-2028

Table 10        The Asia-Pacific Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 11        The Asia-Pacific Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 12        The Asia-Pacific Personal Care Shower and Bath Market Size, By Country, By Value, 2018-2028

Table 13        Latin America Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 14        Latin America Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 15        Latin America Personal Care Shower and Bath Market Size, By Country, By Value, 2018-2028

Table 16        The Middle East & Africa Personal Care Shower and Bath Market Size, By Product Type, By Value, 2018-2028

Table 17        The Middle East & Africa Personal Care Shower and Bath Market Size, By Distribution Channel, By Value, 2018-2028

Table 18        The Middle East & Africa Personal Care Shower and Bath Market Size, By Country, By Value, 2018-2028

Table 19        Unilever Company Overview

Table 20        Unilever Financial Overview

Table 21        Procter & Gamble Company Overview

Table 22        Procter & Gamble Financial Overview

Table 23        Reckitt Benckiser Group PLC Company Overview

Table 24        Reckitt Benckiser Group PLC Financial Overview

Table 25        Amway Company Overview

Table 26        Amway Financial Overview

Table 27        Godrej Consumer Products Company Overview

Table 28        Godrej Consumer Products Financial Overview

Table 29        Lion Corporation Company Overview

Table 30        Lion Corporation Financial Overview

Table 31        GOJO Industries Inc. Company Overview

Table 32        GOJO Industries Inc. Financial Overview

Table 33        The Body Shop Company Overview

Table 34        The Body Shop Financial Overview

Table 35        Shiseido Company Overview

Table 36        Shiseido Financial Overview

Table 37        3Lab Inc. Company Overview

Table 38        3Lab Inc. Financial Overview

Table 39        The Face Shop Company Overview

Table 40        The Face Shop Financial Overview

Table 41        L’Oreal Company Overview

Table 42        L’Oreal Financial Overview

Table 43        Colgate Palmolive Co. Company Overview

Table 44        Colgate Palmolive Co. Financial Overview

Table 45        Natura & Co. Holding S.A. Company Overview

Table 46        Natura & Co. Holding S.A. Financial Overview

Table 47        Beiersdorf AG Company Overview

Table 48        Beiersdorf AG Financial Overview

Table 49        Johnson & Johnson Company Overview

Table 50        Johnson & Johnson Financial Overview

Table 51        L'Artisan Parfumeur Company Overview

Table 52        L'Artisan Parfumeur Financial Overview

Table 53        ITC Limited Company Overview

Table 54        ITC Limited Financial Overview

Table 55        Kao Corporation Company Overview

Table 56        Kao Corporation Financial Overview

Table 57        Plum Island Soap Co. Company Overview

Table 58        Plum Island Soap Co. Financial Overview