Report Overview

Changing consumer preferences for organic and vegan cosmetic products, launch of a broad range of products to suit various skin types and color needs, and an increase in disposable income are expected to boost the growth of UAE Cosmetics Market during the forecast period.

UAE Cosmetics Market - Industry Trends & Forecast Report 2027

UAE Cosmetics Market is forecast to grow at a CAGR of 4.1% during the forecast period (2017–2027). Growth factors for UAE cosmetics market include increasing consumer preferences for organic and vegan cosmetic products, launch of various products to suit different skin types and color needs, and increasing disposable income enabling UAE people to spend more on their appearance and aesthetics. Additionally, women's increasing participation in the workforce is a significant growth driver for UAE cosmetics market. A wide range of cosmetics is available in UAE cosmetics market to cater to a variety of needs, including skin-care creams, eye makeup, lipsticks, nail polishes, lotions, powders, hair colorants, and sprays.

UAE Cosmetics Market - Overview

Cosmetics are personal and skin care products which help improve the physical appearance of the skin as well as are used for enhancing certain parts of the face of the body. They are mainly used for cleaning, improving or changing the complexion, skin, hair, nails, or teeth. Skincare is experiencing exponential growth and holds the dominant place in UAE cosmetics market. Hence, the UAE cosmetics market is witnessing healthy growth. The beauty business in the UAE is becoming more consumer-friendly, with customers demanding organic and ethically sourced cosmetics, thereby driving market growth.

UAE Cosmetics Market Forecast and Trends

Growth Drivers

Availability and Launch of Wide Range of Products

To cater to the needs of wide demographics, the cosmetics brands are launching a wide range of products that offer beautification as well as skincare. The demand for organic and natural skincare products has witnessed a significant surge. As a result, all the brands are now jumping on the bandwagon and are flourishing the market with their own organic and natural products. The companies are also launching halal to meet the UAE standards regarding halal products as well as vegan cosmetics products to exploit the growing trend in the country. These factors are expected to drive the UAE cosmetics market during the forecast period.

Changing Consumer Preferences and New Trends

Consumer preferences are constantly changing and the trends regarding beauty products are also updating. The UAE population likes to keep themselves updated with these changing trends and therefore their needs and demand in cosmetic products are propelling the growth of UAE cosmetics market. For instance, with the South Korean culture gaining popularity among the UAE masses, especially among women, the demand for cosmetics products pertaining to coral makeup witnessed significant growth. Such trends could propel UAE cosmetics market growth during the period in analysis.

Restraints

High Cost of Cosmetic Products

According to a report, the UAE is said to be the most expensive country with the prices several fold higher than other countries. For instance, the average cost of MAC Matte lipstick costs around USD 19 in the United States, while it costs USD 26 in the UAE, according to Cosmetify. Such difference in price could hinder the market growth in the long run with the emergence of online cosmetics portals, which will offer cosmetics at the price level all over the world.

UAE Cosmetics Market - By Product Type

Based on product types, the UAE cosmetics market is segmented into facial makeup products, eye makeup products, lip and nail makeup products, hair colors, and hair styling products. Among these segments, the facial makeup products segment holds the highest market share, because of the high prominence of skincare issues among consumers in the region. Facial makeup products, such as foundation, concealer, and primer, are widely used for hiding skin issues, including blemishes, hyper pigmentation, inflammation, and dark circles. However, eye makeup also covers a substantial share of the UAE cosmetics market.

UAE Cosmetics Market - By Distribution Channel

Based on distribution channels, the UAE cosmetics market is segmented into hypermarkets/supermarkets, specialty stores, online stores, and online retail stores. The specialty stores account for the highest market share, due to the availability of a wide range of genuine products of various brands in such stores. Moreover, specialty stores also let their customers inspect and check the beauty products before buying, which helps them choose the best-suited products for their skin. However, online stores may witness the highest surge in the market with the emergence of various online cosmetics portals.

UAE Cosmetics Market - Regional Insights

Geographically, the UAE cosmetics market is segmented into Dubai, Abu Dhabi, Sharjah, Umm Al Quwain, Ras Al Khaimah, Fujairah, and Ajman. Dubai dominates the UAE cosmetics market with the highest working population in the UAE and higher living standards. Workplaces in Dubai are increasingly dominated by women. As more and more Emirati women enter the workplace and gain positions of power, the cosmetic market in the UAE is expected grow rapidly. On the other hand, a substantial portion of the market is covered by Abu Dhabi, which is also growing rapidly. The growing working-class population in these regions is also contributing to the growth of UAE cosmetics market.

Competitive Landscape

Leading players in UAE cosmetics market include Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, The Estée Lauder Companies Inc., Shiseido Company, Unilever PLC, Herbal Essentials, Hammamii, Reine Michi Beauty, and The Camel Soap Factory.

The UAE cosmetics market is highly concentrated with the presence of leading cosmetics manufacturers. The market players focus on offering a wide range of cosmetics products for various skin types and tones. Additionally, major brands are investing in innovative product development to lure customers. For example, many cosmetics companies have now re-aligned with the pandemic and altered course. They are now aiming at developing cosmetics that support mask wear, among other things. The brands also offer attractive deals and discounts to loyal and premium customers to gain brand loyalty. Prominent companies often adopt competitive strategies, such as mergers, acquisitions, collaborations, and partnerships, to generate brand awareness and increase their product penetration in the market. In addition to cosmetics brands’ omnichannel collaborations, influencer marketing will continue to add cosmetics brands great value.

Recent Developments

• In August 2021, Multiplex International LLC, a leading FMCG and beauty distributor company, opened a Glam Beaute brick-and-mortar store in the UAE, to offer a wide range of beauty and wellness brands at affordable prices.

• In May 2021, Cosmo Cosmetics, a UAE-based organic and natural cosmetics brand, opened their new online portal, to offer easy access to their wide range of healthy, sustainable, and cruelty-free products.

Scope of the Report

By Product Type

• Facial Makeup Products

• Eye Makeup Products

• Lip and Nail Makeup Products

• Hair Colors

• Hair Styling Products

By Distribution Channel

• Hypermarkets/Supermarkets

• Specialty Stores

• Online Stores

• Online Retail Stores

By Emirates

• Dubai

• Abu Dhabi

• Sharjah

• Umm Al Quwain

• Ras Al Khaimah

• Fujairah

• Ajman