Report Overview

Increasing popularity of electric and connected cars, rapid growth in automobile production and sales, growing customer awareness of road, vehicle, and passenger safety are projected to propel the expansion of Saudi Arabia Automotive Head Up Display (HUD) Market at a steady growth rate during forecast period 2022 and 2028.

Saudi Arabia Automotive Head Up Display (HUD) Market - Industry Trends & Forecast Report, 2028

Saudi Arabia Automotive Head Up Display (HUD) Market size is expected to expand at a significant CAGR of 13.5% during the forecast period between 2022 and 2028. Saudi Arabia automotive HUD Market is being driven by increase in automobile production and sales, as well as increased customer awareness of road, vehicle, and passenger safety Technology advancements to boost customer experiences as well as the introduction of connected cars are further accelerating the expansion of the Saudi Arabia automotive HUD market. Due to increase in road accidents, leading authorities are imposing stringent traffic laws to protect vehicle and passengers by integrating HUDs, which provide essential information to motorists about navigation, speed, and other driving assistance data.

Rapid population growth, improved living standards, and an increase in personal disposable income enable people to purchase private vehicles for daily commuting. Automobile manufacturers are developing 2D and 3D head-up displays (HUD). HUDs are now conventional in passenger vehicles. Automotive manufacturers are rushing to master HUD technology, as HUDs represent the next big advancement in interior automotive technology.

Saudi Arabia Automotive Head Up Display (HUD) Market

Growth Drivers

Increasing popularity and demand for connected cars

The adoption of advanced safety features, such as blind spot detection and pedestrian protection systems in vehicles that use HUD for navigation and identification while driving, is increasing, as the demand for connected vehicles evolves. The emergence of new projection technologies, such as micro mirror-based devices based on electromechanical systems, is expected to spur the advancement of brighter displays with more colors. It is expected to drive Saudi Arabia automotive head-up display (HUD) market during the forecast period.

Incorporating innovative technologies

The integration of advanced technologies, such as light emitting diodes (LEDs) and liquid crystal displays (LCDs) that deliver bright and transparent images and data on the windshield display, is expanding as display technology advances, enabling vehicle manufacturers to develop HUDs at a low cost. This, in turn, is expected to boost the growth of Saudi Arabia automotive head-up display (HUD) market.

Restraints

AR-based HUDs’ requirement of more space in car cockpits

By visually displaying real-time traffic conditions for drivers, modern HUDs, such as AR-based head up displays, make travel extremely comfortable and safe. However, windshield-mounted HUDs require a lot of space in car cockpits. As a result of the significant space occupied by AR-based HUDs on automobile dashboards, considerable initiatives are being taken to redesign automotive cockpits. Any reduction in the shape of AR-based head up displays is expected to result in lowered image clarity, making them less readable to drivers. Space constraints for embedding AR-based HUDs in automotive cockpits are a major impediment to the growth of Saudi Arabia automotive HUD market.

Impact of COVID – 19 on Saudi Arabia Automotive Head Up Display (HUD) Market

COVID-19 pandemic adversely affected Saudi Arabia automotive HUD market. Manufacturers witnessed a decline in HUD sales during the first half of 2020, as government imposed restrictions on transportation and travel. Factory closures around the world had a significant impact on vehicle sales. New COVID-19 cases, however, stymied the automotive HUD market growth in Saudi Arabia. Furthermore, due to the cancellation and postponement of global trade events, funds for the research and development of automotive HUDs were severely impacted.  

Saudi Arabia Automotive Head Up Display (HUD) Market

Segmental Coverage

Saudi Arabia Automotive Head Up Display (HUD) Market - By Type

Based on type, Saudi Arabia automotive HUD market is segmented into Windshield HUD and Combiner HUD. The windshield HUD is expected to hold a higher market share due to its superior safety and integration of new features, such as blind spot detection and navigation metrics, to enhance the passenger safety and luxury. Furthermore, rapid advancements in technology will drive market growth by making windshield HUD more affordable and integrating it with advanced driver assistance systems and autonomous vehicles.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Technology

Based on technology, Saudi Arabia Automotive Head Up Display (HUD) Market is bifurcated into Augmented Reality (AR) and Conventional. The Augmented Reality segment is expected to dominate the market because of increased R&D activities and surging demand for advanced safety systems. It is unsafe for a driver to monitor multiple functions while driving at the same time, as this can cause accident and death. Furthermore, the augmented reality-based HUD improves driver safety by avoiding distraction and providing real-time traffic guidance on the windshield within the driver's field of vision. AR's increased accessibility to driver for information and attention management services will accelerate market growth even further.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Vehicle Type

Based on vehicle type, Saudi Arabia Automotive Head Up Display (HUD) Market is divided into Passenger Car and Commercial Vehicle segments.

Saudi Arabia Automotive Head Up Display (HUD) Market - By Sales Channel

Based on sales channel Saudi Arabia Automotive Head Up Display (HUD) Market is bifurcated into OEM and Aftermarket. OEM segment is expected to hold a higher share in the market due to increasing focus on designing cost-effective HUD technology and growing collaborative project between HUD manufacturers and automakers will boost OEM sales. To meet this demand, market participants will release advanced virtual reality (VR) and 3D HUDs. As a result, the OEM segment is expected to expand at a faster rate in Saudi Arabia automotive head up display (HUD) market during the forecast period.

Competitive Landscape

Saudi Arabia automotive head up display (HUD) market is fiercely competitive. Major players in the market include Continental AG, Visteon Corporation, Harman International Industries, Inc., TomTom NV, Robert Bosch GmbH, Denso Corporation, Yazaki Corporation, Aptiv Plc, Panasonic Corporation, and BAE Systems plc. To further enhance their market share, these companies are primarily focused on the development of innovative and efficient products, new product releases, market initiatives, mergers and acquisitions, and other collaborative activities.

Scope of the Report

By Type

• Windshield HUD

• Combiner HUD

By Technology

• Augmented Reality

• Conventional

By Vehicle Type

• Passenger Car

• Commercial Vehicle

By Sales Channel

• OEM

• Aftermarket