Report Overview

United States Water Purifiers Market – Industry Trends & Forecast Report, 2029

United States water purifiers market size was estimated at USD 6 billion in 2022. During the forecast period between 2023 and 2029, the size of United States water purifiers market is projected to grow at a CAGR of 5.8% reaching a value of USD 9 billion by 2029. Major factor driving the growth of United States water purifier market is a growing awareness among consumers about the importance of clean and safe drinking water, which has driven the demand for water purifiers. With increasing concerns about water contamination, individuals and households are actively seeking solutions to ensure the quality of their water. There has been a shift towards more advanced and technologically sophisticated water purifiers that offer multiple filtration stages, UV sterilization, and smart features. The rising focus on sustainability has also led to the popularity of eco-friendly and energy-efficient water purifiers. Finally, the convenience of countertops and portable water purifiers has gained traction among urban dwellers and outdoor enthusiasts. Overall, the United States water purifier market is witnessing a surge in demand driven by health consciousness, technological advancements, sustainability, and convenience.

United States Water Purifiers Market - Overview

A water purifier is a device designed to eliminate impurities and contaminants from water, making it safe for consumption and other purposes. It utilizes various filtration methods such as activated carbon, reverse osmosis, ultraviolet sterilization, or a combination of these techniques to remove pollutants like bacteria, viruses, sediment, chlorine, heavy metals, and organic compounds. Purified water is typically free from odor, taste, and visible particles, ensuring better quality and safety. Water purifiers are available in different forms, including countertops, under-sink, or portable units, catering to diverse needs. They play a crucial role in providing clean and healthy drinking water, promoting overall well-being.

Growth Drivers

Rapid Technological Advancements and Growing Health Awareness

In recent years, the United States water purifier market has witnessed substantial growth driven by two key factors. Firstly, rapid technological advancements have revolutionized industry, offering consumers a wide range of innovative and efficient water purification solutions. Advanced filtration techniques, such as reverse osmosis, UV purification, and activated carbon filters, have gained popularity, providing cleaner and safer drinking water. Secondly, increasing awareness of the importance of water quality and its impact on health has propelled the demand for water purifiers. Consumers are now more conscious of contaminants in tap water and are actively seeking reliable purification systems to safeguard their well-being. These combined factors have contributed to the significant growth of the United States water purifier market.

Restraints

Regulatory Barriers Pose Growth Challenges

In the United States water purifier market, regulatory barriers present significant obstacles to growth and market penetration. Government regulations and compliance requirements related to water quality standards and treatment processes impose strict guidelines on manufacturers and suppliers. These regulations often involve lengthy approval processes and high compliance costs, which can deter new entrants and hinder innovation in the industry. Also, navigating the complex regulatory landscape becomes a challenge for businesses seeking to introduce new technologies or expand their product offerings. Overcoming these regulatory barriers requires close collaboration between industry stakeholders and regulatory bodies to strike a balance between consumer safety and fostering a competitive and innovative water purifier market.

Impact of COVID-19 on United States Water Purifiers Market

The United States water purifier market experienced a significant impact due to the COVID-19 pandemic. With heightened awareness about personal health and hygiene, consumers increasingly sought reliable and clean water sources. Thus, the market witnessed a surge in demand for water purifiers across residential, commercial, and industrial sectors. The pandemic acted as a catalyst, prompting households and businesses to prioritize safe drinking water, leading to increased adoption of advanced filtration technologies. Manufacturers responded by introducing innovative products that met the growing requirements. This shift in consumer behavior and the urgent need for clean water propelled the United States water purifier market to new heights, fostering a resilient and expanding industry.

United States Water Purifiers Market

Segmental Coverage

United States Water Purifiers Market – By Product Type

On the basis of product type, United States water purifier market is bifurcated into Gravity Purifiers, RO Purifiers, UV Purifiers, Sediment Filter, and Water Softener segments. The reverse osmosis (RO) purifiers segment dominates the market. RO purifiers are highly sought after due to their effective filtration capabilities, removing impurities and contaminants from water through a semi-permeable membrane. The demand for RO purifiers is driven by the need for safe and clean drinking water, making it the dominant segment in the United States water purifier market.

United States Water Purifiers Market – By Portability

By portability, United States water purifiers market is split into Portable and Non portable segments. Non-portable purifiers emerge as a larger portability segment. Non-portable water purifiers are typically installed permanently in households or commercial establishments, offering a consistent and reliable source of clean drinking water. These purifiers are designed to treat larger volumes of water and often incorporate advanced filtration technologies, such as reverse osmosis or UV disinfection. With their higher capacity and ability to cater to a broader range of users, the Non-portable segment commands a substantial market share, highlighting the importance placed on long-term water purification solutions in the United States.

United States Water Purifiers Market – By End User

Based on end user, United States water purifiers market is divided into Commercial and Residential segments. The residential segment stands as the largest. This indicates that the demand for water purifiers is higher among individual households compared to commercial establishments. The residential segment encompasses a wide range of consumers, including homeowners and renters who prioritize clean and safe drinking water. Factors such as health consciousness, water quality concerns, and the desire for convenience contribute to the significant market size of the residential segment. Manufacturers and suppliers in the water purifier industry cater to this large consumer base by offering various products and technologies tailored to residential needs.

United States Water Purifiers Market – By Distribution Channel

Based on distribution channel, United States water purifiers market is divided into Retail Stores, Direct Sales, and Online segments. The online segment is the largest contributor to the United States water purifier market. Online sales of water purifiers have experienced significant growth and popularity in recent years due to the convenience and accessibility they offer to consumers. The rise of e-commerce platforms, coupled with the increasing adoption of online shopping, has contributed to the dominance of the Online segment. Consumers now have the option to research, compare, and purchase water purifiers from the comfort of their homes, making online channels the preferred choice for many. This trend highlights the evolving consumer behavior and the growing significance of digital platforms in the water purifier market.

Competitive Landscape

Major players in the United States water purifiers market include A.O. Smith Corporation, Culligan International Company, Aquasana, Inc., Whirlpool Corporation, GE Appliances, EcoWater Systems LLC, 3M Purification Inc., Watts Water Technologies, Inc., APEC Water System, and Paragon Water. To grow their market share, these companies are also focusing on investing in innovations, collaborations, and expansions.

Scope of the Report

By Product Type

• Gravity Purifiers

• RO Purifiers

• UV Purifiers

• Sediment Filter

• Water Softener

• Others

By Portability

• Portable

• Non Portable

By End User

• Commercial

• Residential

By Distribution Channel

• Retail Stores

• Direct Sales

• Online

1. Research Framework
   1. Research Objective
   2. Product Portability Overview
   3. Market Segmentation
2. Executive Summary
3. United States Water Purifier Market Insights
   1. Industry Value Chain Analysis
   2. DROC Analysis
      1. Growth Drivers
         1. Rise in awareness about purified water
         2. Numerous advantages to using water filters
         3. Increase in industrial activity
      2. Restraints
         1. High maintenance cost
         2. Limited consumer awareness:
      3.  Opportunities
         1. Increasing focus of manufacturers on innovative technologies
         2. Rising emergence of smart purification
      4. Challenges
         1. Competition from alternative solutions
         2. Consumer perception of tap water quality
   3.  Technological Advancements/Recent Developments
   4. Regulatory Framework
   5. Porter’s Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of New Entrants
      4. Threat of Substitutes
      5. Intensity of Rivalry
4. United States Water Purifier Market Overview
   1. Market Size & Forecast, 2019–2029
      1. By Value (USD Million)
   2. Market Share & Forecast
      1. By Product Type
         1. Gravity Purifiers
         2. RO Purifiers
         3. UV Purifiers
         4. Sediment Filter
         5. Water Softener
         6. Others
      2. By Portability
         1. Portable
         2. Non-Portable
      3. By End User
         1. Commercial
         2. Residential
      4. By Distribution Channel
         1. Retail Stores
         2. Direct Sales
         3. Online
5.  Competitive Landscape
   1. List of Key Players and Their Range
   2. United States Water Purifier Company Market Share Analysis, 2022
   3. Competitive Benchmarking, By Operating Parameters
   4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on United States Water Purifier Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
   1. A.O. Smith Corporation
   2. Culligan International Company
   3. Aquasana, Inc.
   4. Whirlpool Corporation
   5. GE Appliances
   6. EcoWater Systems LLC
   7. 3M Purification Inc.
   8. Watts Water Technologies, Inc.
   9. APEC Water System
   10. Paragon Water
   11. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
   1. Qualitative Research
      1. Primary & Secondary Research
   2. Quantitative Research
   3. Market Breakdown & Data Triangulation
      1. Secondary Research
      2. Primary Research
   4. Breakdown of Primary Research Respondents
   5. Assumption & Limitation

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

List of Figures

Figure 1       United States Water Purifier Segmentation                                

Figure 2       United States Water Purifier Market Value Chain Analysis                              

Figure 3       Company Market Share Analysis, 2022                            

Figure 4       United States Water Purifier Market Size, By Value (USD Million), 2019–2029                             

Figure 5       United States Water Purifier Market Share, By Product Type, By Value, 2019–2029         

Figure 6       United States Water Purifier Market Share, By Portability, By Value, 2019–2029         

Figure 7       United States Water Purifier Market Share, By End User, By Value, 2019–2029                                  

Figure 8       United States Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029                                                          

List of Tables      

Table 1        United States Water Purifier Market Size, By Product Portability, By Value, 2019–2029

Figure 2       United States Water Purifier Market Share, By Portability, By Value, 2019–2029         

Figure 3       United States Water Purifier Market Share, By End User, By Value, 2019–2029                                  

Figure 4       United States Water Purifier Market Share, By Distribution Channel, By Value, 2019–2029 

Table 5        A.O. Smith Corporation Company Overview

Table 6        A.O. Smith Corporation Financial Overview

Table 7        Culligan International Company: Company Overview

Table 8        Culligan International Company Financial Overview

Table 9        Aquasana, Inc. Company Overview

Table 10      Aquasana, Inc. Financial Overview

Table 11      Whirlpool Corporation Company Overview

Table 12      Whirlpool Corporation Financial Overview

Table 13      GE Appliances Company Overview

Table 14      GE Appliances Financial Overview

Table 15      EcoWater Systems LLC Company Overview

Table 16      EcoWater Systems LLC Financial Overview

Table 17      3M Purification Inc. Company Overview

Table 18      3M Purification Inc. Financial Overview

Table 19      Watts Water Technologies, Inc. Company Overview

Table 20      Watts Water Technologies, Inc. Financial Overview

Table 21      APEC Water System Company Overview

Table 22      APEC Water System Financial Overview

Table 23      Paragon Water Company Overview

Table 24      Paragon Water Financial Overview